Name: Defining & Refining Your Niche to Attract Ideal Customers
Start: 2019-02-28T16:00:00Z
End: 2019-02-28T16:00:16.000Z
Location: BrightTALK
Rating: 0

The state of women in the workplace is constantly evolving. Each year we make new strides to be more inclusive, close the gender pay gap across industries, and promote and support more women in business. This series will outline the current state of the industry, the challenges women are facing in their careers, as well as opportunities and solutions for women climbing the corporate ladder.

With over 120 patents and a multi-million dollar brand with a 90% success rate on new items launched, Lori Greiner is an inventor, entrepreneur and investor with heart. On Shark Tank, she’s known as the “Warm-Blooded Shark.” We’re excited to have Lori on our webinar series, sharing her story of success and answering small business questions from our audience.

Shark Tank’s Lori Greiner Answers your questions on 10.27

Tell me if this sounds familiar…
It's another busy week at the office and you’ve got a media interview on Monday, board presentation to prep for on Wednesday, and the following Monday you’re flying off to deliver a keynote at a big industry conference to raise your company’s brand profile.

Meanwhile, you’ve still got to manage your team and all the day-to-day tasks. When are you going to carve out the time to prep for all these upcoming speaking events?

You figure you’re ok just ‘winging it’ like last time but that only left your investors with more questions to answer afterwards…

But what if there were another way?

In this live online demonstration, brought to you by Julia Wojnar, the Founder of Unleash Your Presence, she’s revealing her cutting-edge three step methodology to save you all the time and energy that you’d otherwise spend reinventing the wheel for those speaking events.

3 Steps to Influence Your Audience from the Boardroom to a Keynote

Self-Talk it’s the gift that either creates or denies your power. It’s either helpful or hindering. Which do you gift yourself most often?

We usually think about and maintain our physical health and wellbeing but so often our mind health and how we speak to ourselves falls to the bottom of the priority list.

“The ancestor to every action is a thought”

Planning, preparing for and feeling good about yourself and your own success involves a number of key elements -

Some of which are:
- Self-Talk
- Skills Audit
- Identifying strengths and areas for development
- Overcoming any ‘Imposterism’ you’re experiencing
- Identifying you Motivation
- Crafting Goals
  
Nurturing your mindset to support what you want to achieve in life also involves doing what you can to prepare for setbacks, sometimes referred to as resilience or coping strategies.

In this Webinar we will explore what you can do to use your self-talk and inner voice to support a mindset to achieve and celebrate your success alongside identifying and accessing tools and techniques to help you through the times when things don't all seem to be going your way.

We will cover:
- Identifying and changing unhelpful thought patterns
- Guiding your inner critic to be your voice of objective reason
- Overcoming ‘Imposter Syndrome’
- Turning kindness and appreciation inwards
- How to tap into your motivation and enjoy your success more

Rosemarie Wilson delivers customised workshops and programs to nurture talent and realise its potential for female professionals, SMEs and Corporates who are committed to investing in and retaining talent within their organisation and also supporting a culture of diversity and belonging. Rosemarie is also an Advocate of 'Women in Tech'.

How To Nurture Your Mindset for Greater Success

Let’s talk Goal Setting, Planning & Values! 

On average we spend more time planning our annual holiday than we do our ‘Life Goals’. Having a dream to aspire to is fantastic but without a plan and action steps, dreams rarely turn into ‘goal achieved’.

Most of us know what SMART goals are, but how much time do you spend crafting your goals and nurturing them in a way that allows you to stay focused on attaining them?

What about your values, how often do you pay close attention to your values, what’s important to you and your motivation for achieving your goals?

I imagine values are considered even less than goals.

The combination of setting your goal and achieving it in line with your values is one of the most powerful experiences an individual can have.

Join Rosemarie Wilson for this Webinar where she will explore the power of goal setting and guide you to be able to identify your core values, so you can combine the two and experience the impact it will have for you.

We will cover:
- What is a SMART Goal?
- What exactly are values?
- What is a value based goal?
- How to identify your why and motivational factors
- How to align your success with your values
- The Importance of an Accountability Partner
 
Success means different things to each of us and when we achieve the things we want in life garnered with values and authenticity we are likely to feel and be more fulfilled.

Rosemarie Wilson delivers customised workshops and programs to nurture talent and realise its potential for female professionals, SMEs and Corporates who are committed to investing in and retaining talent within their organisation and also supporting a culture of diversity and belonging. Rosemarie is also an Advocate of 'Women in Tech'.

How To Set Goals in Alignment with Your Values

In our fast-paced, overstimulated world, it’s difficult to be purposeful and intentional about how we manage our careers. When we are not intentional, however, we rely on others to guide our careers, which may not align with our own values and goals. We may also have unrealistic expectations of the support others will provide. While supportive managers and mentors are valuable resources to maximize our success, we must empower ourselves to drive our own careers.

In this webinar, you will learn how to:
* Clarify your strengths, values, and career direction
* Leverage your strengths and expertise to lead from where you are
* Build influential relationships that can help you achieve your goals
* Advocate for yourself in preparation for new opportunities

About Kim Meninger 
As a certified executive and leadership development coach, Kim Meninger empowers individuals and organizations to reach their full leadership potential. Kim has coached hundreds of clients and presented on career advancement and leadership topics to corporate, non-profit and academic audiences. She is especially passionate about helping women leaders to develop their confidence, visibility and influence in order to maximize their impact and advance their careers.

Driving Your Own Career Success

You have the ability -- whatever your functional role, title or level -- to become an influential leader within your organization. Unfortunately, many of us have limiting beliefs about our abilities to access and develop power and influence. With greater self-awareness, confidence and strategic relationships, you can expand your power and influence and advance your career.

In this webinar, you will learn:
- What it means to have power and influence
- How to use your influence to more effectively navigate office politics
- Actionable strategies to grow your power and influence at any level

About Kim Meninger 
As a certified executive and leadership development coach, Kim Meninger empowers individuals and organizations to reach their full leadership potential. Kim has coached hundreds of clients and presented on career advancement and leadership topics to corporate, non-profit and academic audiences. She is especially passionate about helping women leaders to develop their confidence, visibility and influence in order to maximize their impact and advance their careers.

Claim Your Power & Influence

The dawning of a new decade is the perfect time to reflect on where you've been and decide where you want to go next. In this workshop you'll discover the keys to understanding what worked and what didn't in 2019 and the past decade as a whole. 

You'll also discover how to use those learnings to create a vision for 2020 and the decade ahead, as well as how to bring that vision to life. You'll leave armed with the knowledge and tools you need to design and live a life you love in 2020 and beyond.

Bring on 2020: Creating Your Vision and Bringing It to Life

When was the last time you were shown appreciation, recognition or gratitude in your place of work? How does it make you feel, when you’re acknowledged in this way? When did you last do the same, show appreciation, recognition or gratitude in your workplace? 

Gratitude is one of the most important ingredients that makes teamwork and camaraderie possible. Often businesses don't realise how much people care deeply about doing well, so why not recognise and reward your employees as a way to nurture and retain talent and by doing so encouraging employees throughout your organisation to do the same for each other. 

Let’s come together to discuss how to take the first step in creating a culture in which sharing appreciation and gratitude in the moment is as natural as showing up for meetings or checking emails. 

This webinar will explore the benefits of gratitude and appreciation for one another and how to stop shying away from it.

We will cover: 
- Why should we be appreciative? 
- Recognition and reward, it’s not all about the money 
- Values and feeling valued 
- Benefits of a culture of appreciation 
- What practical steps can you take, be it employer or employee

About the Speaker
Rosemarie Wilson delivers customised workshops and programs to nurture talent and realise its potential for female professionals, SMEs and Corporates who are committed to investing in and retaining talent within their organisation and supporting a more diverse and inclusive culture. Rosemarie is also an Advocate of 'Women in Tech'.

Appreciation: How It Can Change Everyone's Career

It’s nearly here, 2020. Yes we have Christmas coming, then the New Year festivities...what next?

Whilst I’m not a fan of wishing my life or yours away, I am a fan of planning and preparing to the best of my ability and then letting go, as there's no such thing as perfect.

Get a handle on your 2020 by preparing and starting with a plan.

Create it now and enjoy the Christmas and New Year celebrations knowing you have your starter kit for 2020 in progress.

Join Rosemarie Wilson for this Webinar where she will provide practical action steps to help you plan and prepare for your success in 2020.

We will cover:
- SMART Goals
- Motivation
- How to turn resolutions into actions
- Using your hindsight for better foresight
- Why celebrating your success is not bragging
- What you can do to plan and then let go

About the Speaker
Rosemarie Wilson delivers customised workshops and programs to nurture talent and realise its potential for female professionals, SMEs and Corporates who are committed to investing in and retaining talent within their organisation and supporting a more diverse and inclusive culture. Rosemarie is also an Advocate of 'Women in Tech'.

How to Prepare and Plan for Success in 2020

Rob Stewart specialises in coaching men who lack or have limited access to male role models to find direction, meaning, self-love and purpose. 

In this talk Rob will discuss what it takes to uncover the role model that lies within all of us and the stages of discovery that lead to a purposeful life and one in which men realise they have a lot more choice and power over how they feel. 

Listeners will walk away with an understanding of what it means to serve oneself, how to be honest about emotions that regularly visit us, what a role model is and how it is linked to our true purpose as men.

The lonely man and the role model

Learn the 3 secrets of designing your career to make a difference where it is important to you, doing what you love and is great at doing, so that you achieve maximum work satisfaction at and stay in demand in the fast changing employment landscape.

My Career By Design

This webinar will cover the 3 key areas of

-Ideal customer; why create a detailed profile, how to do it, really getting familiar with the pain, problem and challenges their clients face.

-Locate: Once they know who, the next step of course is; where. Where are their ideal clients going to be. Some tips to help them do this. My focus is very much on offline methods of reaching clients. So here I will be speaking about networking, speaking, press releases etc.

-Communicate: The above two will ensure that they will get in front of their ideal client. However, it is the third element which will make the difference between being able to generate the clients interest, and desire to work with them. Or ignore them. 

Here I will explain about the 5 questions that go through any audiences mind when watching and listening to a speaker, and how to address them.

The 3 steps to your marketing and sales success

Women are shaping the FinTech ecosystem for the better. However, many still struggle with 'impostor syndrome' and are unsure about their career progression. How can they become leaders of tomorrow? What can they learn from peers within the ecosystem?

Join Innovate Finance and a host of special guests as they share insights on their career journeys and paths to success.

Panelists:

Anna Frankowska, Head of Growth and Business Development at Pigzbe
Bryony Widdup, Partner at DLA Piper
Tikhoze Banda, Head of UK Region at MangoPay
Kate Bohn, Incubator and Accelerator Lead, Innovation & Strategy at Lloyds Banking Group
Tribeni Chougule, Head Of Change Management-Europe Finance at Visa

Finding Your Voice - The Secrets of Women Leaders

What is Emotional Intelligence (EQ)? How can you nurture it to support your own success and the success of others?

We are living in a time where it seems easier to be angry than to use our emotions to build quality relationships, improve our communication skills and bring others along with us on the journey be it your team, your colleagues, your spouse or your friends.

Please join me on this Webinar where I'll cover

The basics of EQ
How you can use it to improve your relationships
Your right to choose emotive reactions
Benefits of nurturing your EQ

Rosemarie Wilson delivers customised workshops and programs helping to nurture talent and realise its potential for female professionals, SMEs and Corporates who are committed to investing in and retaining talent within their organisation by supporting a more diverse and inclusive culture. Rosemarie is also an Advocate of 'Women in Tech'.

How to tune in to and nurture your Emotional Intelligence (EQ)

In this webinar, the team from Subsector will share some of their core principles of prioritisation. The 6 principles covered in the webinar can be used by anyone, and these 6 are the secret ingredients in their algorithmic decision model, the N2D Method.

This webinar is suitable for people at all levels making critical decisions for their organisation or those trying to create sets of shared priorities among working groups.

Principles of Prioritisation

Learn how to make the shift from being a passionate Coach to a High-Performing Coach. In this live webinar, Ryan will walk you through the Essential Elements to building your Coaching Practice from the inside out so you can create more high-paying clients and make a bigger impact in the world.

Becoming a High-Performing Coach

Self-Awareness? Mindfulness? Resilience? What do these words mean to you and your life? 

Do they really hold the key to coping and adapting in a world where change is happing at a faster rate than most of us can keep up with?

Join Akeela Davis, I share some tips and tricks to use these tools for a happier, better life.

The life you crave through self-awareness and mindfulness

We are all so busy these days, and the pressures on us are many. Work, family, health, social life and personal life. When life throws curve balls, which it does, and sometimes many all at the same time, the key to how well you weather the storm and come out the other end of it all is your resilience, and how much you believe in yourself. A lack of resilience and self-belief can lead to unhappiness, feeling powerless over your future, and eventually mental and physical health issues. 

Resilience is essentially how well you deal with adversity and bounce back. In this talk you will learn 6 of the key ways that self-belief and resilience can be created, and understand how they apply to you personally. 

You will leave with tools and actions that you can implement right away that will sure up your ability to deal with adversity, and your trust in yourself to cope no matter what life throws at you. 

About the speaker:
Hunted down to speak for audiences including Microsoft, WeAreTheCity, Barclays and Invesco, Harriet has empowered thousands of people over the last 15 years to believe in themselves and their potential. 

She has been through multiple transformations herself and knows what it takes to make deep rooted changes that stick, and to get through tough times and come out the other side stronger and wiser than ever. Harriet is 16 years in recovery from addictions, left an unhappy marriage and went on to thrive, shifted from a 10-year banking career into motherhood and entrepreneurship, lives with a permanent pain condition after being driven into on the motorway in 2016, and is a recent breast cancer survivor. 

Harriet's style is authentic, engaging and interactive, leaving her audiences with practical tools and processes they can use right away for maximum impact and transformation. Her topics sit especially well under the diversity and inclusion framework: mental health & emotional wellbeing, empowering women, and confidence building.

From Surviving to Thriving: Resilience and Self-belief

We will introduce a systematic approach to define & refine their niche to attract the right audience for their business so that they will waste no time dealing with unfit customers. 

What you You will learn how the niche diagram works and how to identify what the overlapping area entails.  This concept can be used to assess your overall niche and/or a service/product specific niche.   

We will cover:

- Why descriptions like "one-stop shop" or "all-in-one solution" is not good enough to cut through the noise in 2019

- What are the most common misconceptions & skepticism surrounding "niching-down" as a business strategy.

- How to use the Niche Diagram to find your true niche & cover every possible scenario outlined in the diagram (and why you need to hit the bull's eye."

Defining & Refining Your Niche to Attract Ideal Customers

Leadership

Women In Tech

women in business

Entrepreneurs

Start Ups

Business Management

Business Strategy

Business Communication

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

Get powerful venture capital insights from influential investment experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge and understand market trends and investment opportunities.

Venture Capital

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Defining & Refining Your Niche to Attract Ideal Customers

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