Defining & Refining Your Niche to Attract Ideal Customers

Presented by

Maiko Sai, Airtight Concepts

About this talk

We will introduce a systematic approach to define & refine their niche to attract the right audience for their business so that they will waste no time dealing with unfit customers. What you You will learn how the niche diagram works and how to identify what the overlapping area entails. This concept can be used to assess your overall niche and/or a service/product specific niche. We will cover: - Why descriptions like "one-stop shop" or "all-in-one solution" is not good enough to cut through the noise in 2019 - What are the most common misconceptions & skepticism surrounding "niching-down" as a business strategy. - How to use the Niche Diagram to find your true niche & cover every possible scenario outlined in the diagram (and why you need to hit the bull's eye."

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