Your Product is Your Best Salesperson

Presented by

Amanda Nielsen, Demand Generation and Strategic Partnerships at New Breed

About this talk

This week Amanda Nielsen joins us to discuss how your company's product can be its best salesperson. Product-led growth. It's not just another B2B buzzword. Amanda will discuss why she only recommends one strategy for growth in the SaaS industry -- product-led growth. Product-led growth describes a business strategy that capitalizes on the merit and mileage of your product itself. And she knows it works because some of today’s most successful SaaS companies — from Slack to Atlassian to Calendly — were built on the inherent virality of their products. But how do you actually lead with your product? Does every company have the ability to use product-led growth to drive success? What if you can’t afford to offer your product for free? In this session, Amanda will answer those questions and more. You will walk away with a tangible plan for letting your products sell themselves.

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