Be Everywhere: How to Leverage Speaking Gigs to Grow Your Business
Ready to grow your impact, influence and income through speaking? In this webinar, Beck will show you how to be more prolific with your speaking outreach - so you can "be everywhere" your clients are.
There are three sections we'll cover
1. Strategy: Who you want to get in front of, how you'll do it and what will happen as a result
2. Application: Actually doing the outreach and doing the gigs
3. Leveraging the gigs into content, clients, and collaborations
Bring your questions, and your speaking goals for 2020 - you don't want to miss this.
· Being prolific with applications and using tools like Innovation Women to secure gigs
· Email outreach strategies and tools to help keep you from being overwhelmed
· The art of leverage - importance of lead tracking and making money from speaking gigs
RecordedJan 21 202060 mins
Your place is confirmed, we'll send you email reminders
Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is "LinkedIn for Personal Branding; The Ultimate Guide". Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called "LinkedIn Community: A Super-Power Hiding in Plain Sight" and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.
Burnout is a word on everyone’s lips these days. With the increasing demands of corporate environments, heavy workloads, and the lack of work-life balance, it is no wonder that people reporting symptoms of burnout are on the rise. The even more staggering concern may be those completely unconscious or unable to admit to burnout all together.
In this powerful message by best selling author Reina Rose you will be learning about why we burn out, how to avoid it, and what practices you can incorporate into your life to experience more happiness, health, and productivity.
- What causes burnout
- 8 practices to avoid and overcome burnout
- Why downtime increases productivity
Published author, writer, and blogger Zara Miller will dive into the history of imposter syndrome and show how it impacts many professionals today, including creatives. She will share her personal story and show you what steps you can take (like reaching out to your network) and when to take these steps. Miller will talk about writing her own book and how it impacted her imposter feelings.
- How to jumpstart your creativity when you’re feeling stuck.
- How to redefine yourself in light of a life change or career change.
- How to silence the inner voice that tells you that you can’t do it.
Zara Miller is a published author, writer and blogger. She is a graduate of Middlesex University London where she studied International Relations. Her debut YA novel I am Cecilia attracted the eye of prominent speaking conferences such as Career Grad Festival and Association of Writers and Writing Programs. She writes for The Teen Magazine where she handles culture and student section and works for her publishing house New Degree Press as an author coach, guiding new talent towards publishing successfully.
Your brand is probably the most valuable, yet under-used asset you have. Many professionals and business owners fail to capitalize on it. Natasha Davis will help you discover unique and strategic techniques for developing, improving, and retaining profitable brand equity in today's economy. When branding is done correctly, it enhances the performance and efficiency of the whole company.
You'll gain an understanding of how and when to use branding over marketing or advertising. You’ll learn how to outline your brand architecture, brand positioning blueprint and strategic plan of action for greatest impact. You’ll also learn which automation tools are best for creating the most streamlined and profitable daily operations.
Unleash your most powerful asset now that you have the proven action steps to be successful.
- How to implement creative methods to increase the demand for your supply.
- How to develop a profitable rapid lead-to-close strategy in today's economy.
- How to apply and profit from the Brand Positioning Blueprint™.
Creating and curating an entire conference is like conducting an orchestra. All the players have a role to play – the event team, the presenters, the sponsors and the guests. When you are creating an entire day-long or multi-day conference, your content will drive who attends. Your attendance drives sponsorship. And sponsors have their own needs and desires.
In this edition of “Ask an event manager” we’re talking with Kathleen Sexton, the founder of Subscription Insider, the go-to information resource for insight on how to run and scale a profitable membership or subscription business. Sexton curates Subscription Show, the industry’s annual conference, expertly balancing the needs of sponsors, speakers and guests.
- How she works with vendors to ensure the best customer AND sponsor experience
- How she maps out the show’s basic architecture
- Her suggestions for approaching event managers and effectively pitching them to get onstage
The pandemic exposed the frailties of customer service systems that are overly reliant on humans and cumbersome workflows. Those that embraced artificial intelligence (AI) augmented solutions were the winners.
This discussion will explore the role AI voices can play in conveying a brand’s persona, values and consistency. We will also discuss the relevance of diversity, gender equity and inclusion (DEI), as well as situational context when developing an overall voice marketing strategy.
Even before the pandemic, large brands and organizations were beginning their digital transformation journeys. The goal is always to offer a superior, timely and relevant customer experience while mitigating security and privacy risks. In many cases, this also meant (re)training a workforce of human agents and management to utilize data, analytics and new technologies to meet ambitious KPIs.
- About advances in AI voice technology and how it can enhance rather than replace human agents
- The most important considerations for developing a cohesive voice marketing strategy.
- How to incorporate DEI metrics into your live and automated voice solutions
We have all had the experience of going into a bookstore, or these days going on Amazon, to explore books. If you're a book lover, it's like a candy store in literary form. Then, it's your turn. You dream of getting some big retainer from a publishing house, and seeing your book on a bookshelf or online. Dream big and think of the New York Times Bestseller list. It can't be that hard, you think. Perhaps, for some it's easy. For Shelley, it was full of joy and equally full of challenges. Listen as she talks about her experience publishing Weird Girl Adventures.
- How finding a support team will make or break your experience.
- The different ways and various platforms to market your book.
- How to handle the emotional aspect of publishing a book.
Writing a book is hard. When you have created a masterpiece, you want to share it with the world. Adria's workshop will spark your creativity as you think about promoting and marketing your book in ways you never thought of.
- Where are the most creative places to sell books.
- How who you know can affect your marketing plan.
-nIf authors need to be speakers.
The live events world is at an inflection point. We know we have options in how we move forward but sometimes it is hard to escape the prepare and implement, prepare and implement cycle. You need time to focus on longer term thinking and more strategic options for future in-person, virtual and hybrid events.
What will events look like as we enter the second half of 2021? What will 2022 look like?
Robyn Duda will help us stop and think through the options when it comes to the future of our events. We’ll talk about levels of engagement and how to measure what people get out of your events. Is your event unique and valuable? How can you make it so? Robyn will help you move your event to the next level of success.
- How to create a sustainable growth strategy.
- What kinds of events are a good investment for your brand? And how can you measure and define that investment?
- How to level up your engagement and success.
If you’re like most business leaders, you’re fed up with spending money on marketing that doesn’t work. If you knew what to do differently, you would—but you don’t, so you feel stuck. Meanwhile, your beautiful website isn’t producing the sales you projected, and your bottom line isn’t budging. Here’s the good news: It doesn’t have to be so hard. What if you learned that it’s not what you’re doing, it’s what you’re saying that would make all the difference? In this talk, Brand Strategist and CEO of Evolve Global Marketing, Kimjera Whittington—a Certified StoryBrand Guide— will share seven simple marketing principles proven to engage customers and grow businesses. You’ll walk away knowing how to capture your customers’ attention and compel them to buy. It’s time to stop worrying about your marketing and get back to winning in the marketplace.
- Learn how and why people buy and common misconceptions that can cost you time and money.
- Learn the 7-part story framework and how to use it in your marketing.
- Get an opportunity for a website review of your site to get live feedback on what you can do immediately to get more sales.
Join long-time, sought-after-speaker and women’s business mentor extraordinaire, Caterina Rando for an info-packed, thought provoking and easily actionable session on proven ideas you can implement today to get you booked more easily more often.
- What loud and proud speaker do to ensure everyone know that you are a speaker
- The guiding principle that will fill your virtual or live and in-person workshop room every time.
- Some social media super tips you can use often to increase the awareness that you speak
This month, we’re talking with Women in Cloud’s Chaitra Vedullapalli. Women in Cloud is a community-led economic development initiative designed to support female technology entrepreneurs. Women in Cloud curates, hosts and takes part in events that further women tech entrepreneurs and their tech solutions. Their events, including an annual summit, are focused on providing women-led businesses with access to opportunity and the ability to network with industry experts, thought leaders, and the advisor community.
Vedullapalli will talk about the relationship between speakers and event managers, and how you can add real value from either side of the equation. She will discuss why she believes it is important for speakers to deliver more than just content. She will talk about why her approach is more of a curatorial approach. She believes in curating events to get the right mix of people, both speakers and attendees.
- How to deliver more than just content.
- How world-class event managers can give speakers confidence, opportunities, and experiences.
- How curated events create a positive experience for everyone.
Innovation Women founder Bobbie Carlton will walk you through getting started on the platform. She will be sharing tips for getting speaking engagements and answering your questions live.
Innovation Women connects event managers with great female speakers. We have more than 8500 members on our self-service platform and make dozens of connections every month. We help event organizers avoid embarrassing All-male panels. Bobbie also does a lot of public speaking on topics like why women need to get comfortable with public speaking to further their careers and benefits their businesses.
Our exclusive Innovation Women “Ask an Event Manager” series gives you the inside scoop on conferences from the event producer’s perspective.
Paint “pretty little trees” like Bob Ross. Join the virtual book club. Participate in the annual auction and bid on a cruise to Greece or a luxury stay in St. Thomas.
Get inspired this month with a deep dive into creative events from the world of public radio. Abby Blake, associate director, Event Production at GBH, will talk about designing creative online experiences. GBH, a member station of National Public Radio (NPR) and an affiliate of Public Radio International, is one of America's most recognizable media brands.
Abby will discuss how to take the assets you have, and create exciting and enticing events that drive real value for your organization. She will teach us to create events that drive revenue; how to look at virtual events through the eyes of senior management, and discuss the importance of feedback in creating a roster of unique experiences.
- How one of the world’s best known media brands looks at events
- How to create a variety of events that address different community segments
- How to drive value with virtual events
As GenX women leaders, Dr. Chantrise Sims Holliman and Emily Klein had similar stories and career trajectories until everything changed. Holliman and Klein will share their life-altering experiences, what they wish everyone knew, and why burnout goes beyond needing a bubble bath. If you think you are too busy to attend this special event, you are exactly who should be listening!
- You are not alone
- How we can make decisions to support our goals and take care of ourselves too
- How we can prioritize self-care when we want to accomplish so much
Our exclusive Innovation Women “Ask an Event Manager” series gives you the inside scoop on conferences from an event strategist’s perspective.
This month, Liz Caruso, one of Successful Meeting Magazine’s “Most influential People in the Meetings Industry”, will talk about designing valuable online experiences. Liz, an event strategist, consultant, and speaker, will discuss why it is important to develop hybrid event strategies - not just plan hybrid events. She will teach us why virtual engagement is key, and how it looks different for everyone. Plus, she will discuss the rise of audio-only platforms (like Clubhouse and Twitter Spaces) and how she measures engagement when you can’t see your audience.
- How to add value to your virtual event.
- How to successfully charge (and make money on events and conferences) when others are slashing ticket prices and making their valuable content available for free.
- How to build a community to increase engagement and access.
- Why Liz prefers live events over pre-recorded.
COVID forced Bev Hepting to pivot her speaking coach career online. She will discuss the difference in techniques between speaking to a live audience, from a stage with an audience in a room, and online speeches.
How to have meaningful conversations with your online audience.
How to engage people online with various distractions around them.
Bev Hepting is an award-winning, international, TEDx speaker, and coach, who works with business owners, transforming their business by clarifying their message, allowing them to speak in public with confidence and clarity.
Our exclusive Innovation Women “Ask an Event Manager” series gives you the inside scoop on conferences from a conference organizer’s perspective.
This month, Bill Sell, a conference organizer who has worked with some of the world’s largest and well-known events (CEBIT and COMDEX) will talk about the key elements of a great event. Bill will be speaking from the perspective of an organizer of online events. He will discuss the key changes in events since the start of the pandemic, and how he works with various organizations to make their online events profitable.
- Why Bill prefers calling them live online events (vs virtual events.)
- How to make your events profitable.
- What role speakers play in an event and how you can ensure your spot onstage.
Bill is Managing Partner of Advisor Communications, an event creation, business development & marketing strategies agency - think of them as "McKinsey & Co for trade shows."
From initial idea to business plan development to the actual staging and execution of an event or online community, Bill brings expertise from event organizing, venue management, floor plan design and revenue maximization, and client-side perspectives to help your programs grow and prosper.
Some of Bill’s current clients include: Sports Biometrics Conference, ONUG Conference, FAN Expo/Boston Comic Con and MetroFest. Past programs have ranged from b-to-b and b-to-c: electric bike industry, local non-profits, tech sector events, restaurants and college food service including the launch of Gluten Free College Food Service Conference.
Previously Bill’s experiences included event development at the Massachusetts Convention Center Authority; Publisher of VON Magazine & VON Focus (14 vertical editions), VP & General Manager of VON Conferences; VP Brand & Customer Development for CeBIT America; and seven years as VP/General Manager of COMDEX.
This exclusive AMA (Ask Me Anything) will give you an insider’s view into the life of an event manager. Women in Tech Summit’s (WITS) Gloria Bell will show you how to get and keep an event manager’s attention - starting with the application process. How do you get to be the speaker that the audience AND event manager want to come back next time? WITS, the only technical conference with all women speakers, connects, educates, and inspires women working in and with technology.
- How to be an event manager’s favorite speaker year after year.
- The review process - some speaker applications go through multiple rounds of elimination. Who reviews your proposal and how?
- What does Gloria’s “dream” application look like?