Name: 7 Tips to Pivot Your Marketing
Start: 2020-06-10T16:00:00Z
End: 2020-06-10T16:01:00.000Z
Location: BrightTALK
Rating: 4.75

The world's largest online visibility bureau for female subject matter experts

Find Your Red Thread

Anna will shed some light on the application process -- which TEDxs to avoid, what to look for, etc. as well as how to find a big idea that stands out... and how to shape your talk once you have one!

Applying for a TEDx

In a rapidly changing world, fostering inclusive cultures has become not just a nice-to-have but a necessity for organizations aiming to thrive and succeed. But what does it mean to create an inclusive culture truly? How can we break down the barriers that hinder its development? And what role can each of us play, whether we're an individual contributor, a leader, or a people manager?

Join us in this inspiring talk as we delve deep into the heart of inclusive cultures, explore the essence of inclusivity, and paint a vivid picture of what it looks like when everyone feels valued, respected, and heard within an organization. Discover the barriers that often hinder achieving inclusive cultures and gain valuable insights on overcoming them. We'll discuss the external obstacles and the internal biases and misconceptions that can impede progress. The audience will walk away with a renewed sense of purpose and inspiration to contribute to creating inclusive cultures in their sphere of influence.

The audience will walk away with:
-An understanding of what an inclusive culture truly means and the impact it can have on individuals and organizations.
-Insights into the common barriers that hinder inclusivity and practical strategies to overcome them.
-Tools and techniques to play a pivotal role in fostering inclusivity, whether you're an individual contributor or a people manager.

Building Inclusive Workplace Cultures

Uncertain: The Wisdom and Wonder of Being Unsure

Navigating the social media scene nowadays is like wading through a sea of content, and let's face it, diving in solo can seriously eat up your time. With the rise of ChatGPT, it has made tedious tasks simpler. I am here to introduce novel strategies and techniques for prompting that can lead to the creation of more captivating posts.

How to Use ChatGPT to Reduce Your Social Media Workflow

Learn how to leverage affiliate marketing to create a supplemental revenue stream. This presentation will cover how to:

- Choose appropriate affiliate products or services to promote.
- Craft engaging content that fosters audience interaction and enhances conversion rates.
- Employ a range of marketing tactics such as SEO, email marketing, and social media to attract and convert potential customers.
- Continuously monitor key performance indicators to gauge the success of affiliate marketing initiatives.
- Adhere to legal and ethical standards in all affiliate marketing practices.

Affiliate Marketing Building Blocks

(Get Big, Get Bold, Get Paid)
Right now, there are 3 billion websites and 10,000 marketing messages hitting your prospect's email inbox, Facebook, and Instagram every day.
And it’s only going to get worse. (We are headed into an avalanche of A.I.)
You can’t afford to be mediocre; you have got to DISRUPT to Stand Out and be Memorable.

This is for You if:
You feel like your business is inside a box, and you don’t want it to be there.
You’re afraid of blending in because you struggle to message your business in a way that is Fresh & Unique.
You know you need to be Disruptive and Stand OUt you don't know how.

WHAT YOU’RE ABOUT TO DISCOVER
How to capture your market with your own Unique Message
How to zero in on what makes you Naturally Brilliant and Attractive.
How to take that and Be Unique & Stand Out.
How to take all of that, turn it into one powerful Brand, and Cash in on your expertise.
How to consistently cash in on your uniqueness, brilliance, and stills.

Ann will show you exactly how you can express your authentic self.
Creating a brand that captures your energy signature, your vibe so you
can STAND OUT and be instantly visible to the folks who are desperately looking for you.

Right now, there are 3 billion websites and 10,000 marketing messages hitting your prospect's email inbox, Facebook, and Instagram every day.
And it’s only going to get worse. (We are headed into an avalanche of A.I.)
You can’t afford to be mediocre; you have got to DISRUPT to Stand Out and be Memorable.

Experience the power of liberating your Rebel Spirit and Rake in the Revenues
with conscious Branding Expert and mentor Ann Bennett.

Ann’s passion is to support women to Own, Honor, and Unleash their gifts to make a difference in the World. She has a Rebel Magic that turns everyday folks into Renegades so they become Unapologetically themselves. Her process is called Renegade Branding. It's not what you do...it's who you are BEING that makes the biggest impact.

Brand Brilliantly, Market Like Madonna & Profit Like a Rock Star

Authorship and speaking go hand in hand. Authorship is a great way to demonstrate thought leadership and further your expert status. BUT writing and publishing a book is a heavy lift. We’ve assembled some of the top experts in the field to help guide you – whether this is your first attempt or the latest in a series.

-Why do I need to become an author? I’m already considered an expert/thought leader.
- How do I get writing started and stay motivated? Best tips and tricks of successful authors.
- Should I self-publish, work with a traditional publisher, or seek out other options?
- What are the best tactics authors can use to promote their book?
- How can you use authorship to increase the number and quality of your speaking opportunities and improve speaking compensation?

Our panel will offer their best tips and tricks for aspiring authors and experts alike.

Tips and Tricks for Writing and Publishing

Conflict Resolution is a deliberate and conscious effort that encompasses psychology, humanity, anthropology, and sociology. We meet and talk to countless people in our everyday lives, making this session even more important today. With the modern prevalence of conflict, there is no better time to gain conflict intelligence than now. This timely session comes with truths that seek to empower people in understanding alternative ways of handling different types of conflicts. It also illustrates how conflict resolution can impact an organization just as much as it does the individuals involved.

This session is for professionals who deal with people every day. Conflict cannot be avoided, but we should not let it escalate either. Professionals will see that conflict is not all that bad: with the right mindset and techniques, it can even improve relationships and organizational culture. With excellent conflict resolution skills, people can truly enjoy the communities they work in.

You will learn to:
- Develop self-awareness for improved conflict resolution and de-escalation.
- Build confidence in navigating difficult conversations.
- Master the valuable role of emotional intelligence and conflict intelligence in leadership.
- Foster an inclusive work environment, equaling superior talent retention.

Conflict Intelligence Quotient (Conflict IQ)

During these times of uncertainty with the economy, along with challenges of inequity for women in the workplace, we can be strategic and savvy in our negotiations for better outcomes. In this session, I will share some statistics on women and negotiation, effective attitudes and mindsets to bring into negotiations, and better ways to prepare. I will use stories and examples and will close with some tips for conversations that seem stuck or offtrack.

In this presentation, you will learn how:
- Bias and inequality of pay for women can create challenges when negotiating at work.
- Putting yourself in an effective mindset can increase your negotiation outcomes.
- Thoughtful preparation with consideration of key elements can improve results.
- There are some core best practices to get the conversation back on track.
- Improved negotiation skills are empowering.

Effective Negotiation for Empowerment

When you started your business, you likely had an idea of what working for yourself would be like. You read books, talked to mentors, watched how other people did it, and developed a way of working based on what you learned.
But what if the way of being in business you developed isn’t working for you, leaving you tired, grumpy, or unfulfilled?
You’ll leave knowing your next steps to truly reinvent working for yourself in a way that works best for you.

In this presentation, you will:
* Uncover your unconscious belief about what working for yourself is “supposed to” look.
* Discover a new and easier way of working that includes your ideal ingredients.
* Develop a plan that leaves you feeling fulfilled, energized, and delighted at the end of each day.

Your Business, Reinvented

South by Southwest® (SXSW®) is a global celebration of the convergence of tech, film, music, education, and culture. Held every year in Austin, Texas, SXSW offers speakers a unique platform and a global audience. Interested in speaking there? We’ve invited one of the senior managers and conference organizers to give us a look behind the scenes at SXSW.

You will learn:
- The background on SXSW
- SXSW application processes
- Common mistakes found in speaker applications
- What speakers should know when applying to SXSW.

Ask an Event Manager: Backstage at SXSW

Leaders when polled on different areas they struggled in, communication was one of the top categories. The “avoidance” of navigating conversations whether it be one deemed “tough” with perception of a negative outcome, a complex topic or lacking experience with a new person or situation can create emotional turmoil and rob the individual of productivity & performance and ultimately happiness. Jennifer believes we can all become powerful communicators, speaking effectively in any environment.


In this workshop presentation Jennifer will create an inspired perspective on communication. Upending the current model she will teach 3 core principles to supercharge your intuitive speaking in any environment. The attendee will be armored with effective tools to “consciously” speak with vulnerability, accuracy & potency while supporting all emotions that come with conversations. Finally, the leader will come to appreciate the power of speaking to accelerate their success in all areas of their life.


During this journey the attendee will come to appreciate the influence of powerfully speaking in all areas of life while creating personal conviction, peace, & joy.

You will learn:
Inspired perspective on Communication and its influence on Health, Wealth, & Career.
Comprehension of the three principles to “intuitively” speak creating an environment that accelerates productivity, performance and ultimately profit through change.
Understanding of three tools to powerfully communicate and create connection + impact while navigating emotions experienced in any environment.

Super-Charge Your Speaking

May is Mental Health Awareness Month. We put together a special panel of experts to focus on burnout.

Burnout Panel

The book empowers readers to respond differently to the crossroads of their lives and introduces extensively tested techniques that accelerate career and personal success. The book is full of stories – Linda's own struggle with upheaval and those taken from her research over the past decade. It is really an exposé and guide for anyone who has experienced disruption over the past few years – ok, for everyone!


You will learn:
- Which disruptions are actually worthy of your attention, defined by Linda as “gateway disruptions.”
- Two types of responses to gateway disruptions and how each impacts our lives.
- How to initiate transformative growth within yourself.
- How to break away from negative language that prevents you from achieving transformative growth.

Dancing with Disruption

Every entrepreneur encounters challenges when starting up a new business but female entrepreneurs often face additional challenges as they strive to juggle business, career, and family. This struggle often overwhelms women, reducing productivity and joy in their professional and personal lives.
In this presentation, you will learn to:
 1. Recognize three traits essential to Entrepreneurs
2. Understand the struggles unique to Female Entrepreneurs
3. Learn the six-step method of Feminine Entrepreneurship

Feminine Entrepreneurship

It is said that the most memorable speeches use humor, but many people get nervous about humor in professional or public speaking settings. We often hear, "I'm not a comedian."

In this presentation, you will learn: 
- How to be more comfortable with humor in professional environments 
- How to identifying appropriate audiences to use humor 
- How to navigate using humor in public speaking
- Personal suggestions from our panel of speakers in getting over that discomfort and using humor to get your message across

Humor and Public Speaking

Just like parenting, leading can seem like a thankless job full of pitfalls and challenges. Learn common mistakes and how to take a new approach that includes coaching, inspiring, and motivating your team. You'll be so proud as they grow up right before your eyes.

You will learn to:
Identify parenting behavior, language and approaches instead of leadership behavior
Recognize the leadership and parenting style in your behaviors
Interpret situations based on a parenting or leadership perspective

Business Leader or Business Parent

Businesses all over the world are trying to get creative – how can they reach their customers now that their physical doors may be closed? This is the time where the Internet can become your best friend.

You’ll learn: 
- Important steps to increase your digital presence
- Ways to generate and nurture leads digitally
- Suggested tools to use (most of them have a free plan)

7 Tips to Pivot Your Marketing

visibility

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Thousands of healthcare IT professionals compose the health IT community on BrightTALK. Learn alongside them with relevant webinars on healthcare IT compliance, big data in healthcare and IT solutions for healthcare organizations. Join the conversation by asking questions and engaging with other participants during live webinars and organized discussions.

Health IT

Healthcare

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

7 Tips to Pivot Your Marketing

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