Name: 7 Tips to Pivot Your Marketing
Start: 2020-06-10T16:00:00Z
End: 2020-06-10T16:01:00.000Z
Location: BrightTALK
Rating: 4.75

The world's largest online visibility bureau for female subject matter experts

Burnout Prevention

Stories are the foundation of your presentations and you need the most effective building blocks to create memorable speeches. In this mini-workshop, you'll learn how to tell your story without getting lost or losing your audience. You'll learn a quick method for framing your stories that helps you present content that sticks and helps with audience recall of your material.
Storytelling and speaking expert Bridget K. Brown works with executives and professional speakers to create effective presentations and employ story and improv-based speaking strategies.

A Story Workshop: Mapping Your Story

In today’s competitive market, standing out and establishing authority is more crucial than ever. Discover how writing a best-selling book can serve as the ultimate business card, setting you apart as an expert in your field. This talk will guide you through the transformative power of authoring a book, showing you how to leverage this tool to increase your visibility, impact, and income. Whether you’re a seasoned entrepreneur or just starting out, learn the strategies to make your book a reality and use it to propel your business to new heights.

The audience will learn:
- The Benefits of Writing a Book
-  How to Leverage Your Book for Visibility
- How to Make Your Best-Selling Book A Reality
- How You Can Work with Seema

The Ultimate Business Card: Grow Your Income & Impact with Your Best-Selling Book

In today's unprecedented times, diversity, equity and inclusion is more important than ever. Join us for a discussion with Bobbie Carlton, the founder of Innovation Women and Tom Bechtold, the Digital Event Director at SecureWorld to highlight the importance of getting different perspectives, voices and ideas at conferences, events and beyond.

Ask an Event Manager: Driving DEI - Why We NEED Diverse Speakers

Join us for lessons from an FBI Hostage Negotiator to Lead, Influence and Connect like never before. 
In this engaging session, you'll dive into the powerful listening techniques used in hostage negotiation, transforming the way you lead, influence, and communicate under pressure! Unlock the secret weapon of actual listening and gain the ultimate edge. 

Discover and Master: 
(1) How to listen at an elite level. Not active listening, but actual listening. 
(2) How to be trusted and liked. You don’t have to like them back. 
(3) How to gather intelligence without asking questions. So, they tell you all you need to know. 
(4) How to state what you think is really going on. Without causing offense. 
(5) Three things you can say that produce amazing results.

Unlocking the Power of Listening: Lessons from an FBI Hostage Negotiator

Let’s face it. Most technical or scientific presentations are dry, dull and even painful.

As a professional woman in the STEM field, how do you present technical topics, make them fresh and exciting so that your listeners value, trust & respect your ideas and perspectives?

The answer is to make what you’re presenting so captivating & compelling that it keeps them at the edge of their seats, no matter how technical your topic is.

When you join me in this virtual talk, you will receive methods that I’ve shared in training over 30,000 career professionals in 30 cities internationally so you can influence with impact.

In this fun and interactive session, you will:

* Receive 3 well-tested practical tools that you can use immediately in your very next meeting or technical presentation that brings LIFE to even the driest topics.
* Understand the 3 most common mistakes that make a technical presentation a total “snooze-fest” AND what to do instead so you leave your listeners wanting more.
* Discover a profound bonus method that the pros use to ensure that you can win over your audience no matter how technical or bland your topic is.

Tantalizing Technical Talks: How to Make Complex & Bland Topics Captivating & Compelling

Inconvenient Graph

As an executive coach, Jessica Cumming helps women and organizations build stronger, more confident leaders. 
As the CEO and Founder of JC New Beginnings, Jessica has had to navigate the challenges of building her business from the ground up. Join us for a discussion of strategies and tips she has cultivated to help her boost the marketing and promotion process for her speaking and consulting business - particularly with the support of Artificial Intelligence.

AI Support for Your Social Media

AI Media 1

Most leaders are running on autopilot, just trying to keep up and hoping they're not falling behind. Authentic leadership comes from curiosity about what everyone else is missing. It's about asking questions that make you stop and think.

Marie has built her career by seeing what others don't and asking questions no one else thinks to ask. As a 2x founder, AI2030 Lead, and startup advisor, she has raised over $2M, scaled communities of 25K+ members, and partnered with brands like Nasdaq and LVMH.

In an AI-driven world, think differently and learn how to build solutions that turn overlooked problems into a new revenue stream. This workshop will give your audience practical, no-fluff strategies to rethink how they’re using AI and curiosity to get ahead.

Attendees will learn to:
1. Be the Sharpest, not the Fastest: Marie will show you how to slow down and notice what's being overlooked so you can make curiosity-driven strategic moves instead of just fast ones.
2. Design Strategies That Don't Get Copied: Instead of relying on best practices, build approaches that fit your unique vision and context. Learn how to integrate AI insights with human intuition to develop solutions that are distinct and unique to you and your brand.
3. Use AI to Create, Not Just Automate: Most businesses use AI to tweak what they already do. Marie will teach you how to use AI to find new customer needs, create new revenue streams, and design the future with more thoughtful questions, sharper insights, and curiosity-driven strategies.

The Curiosity Edge: How to Stay Ahead in an AI-Powered World

Almost every website is leaving money on the table, either in missed opportunities for new products, services or other revenue sources, for reaching new target markets, or in wasted money and resources. These insights are often far from obvious and can only be found using web analytics.  

Philippa will show you how to make full use of the diamond mine that digital analytics can be – in English and free of technical jargon! Learn how using these tools can grow your business, and how you can discover key nuggets of relevant actionable information without going into data overwhelm.

Attendees will learn:
1. The Metrics that Matter - how (and why) to prioritise the metrics that can impact your online business results today.
2. Plugging the Leaks - how to look for places where you may be losing valuable visitors or opportunities.
3. Secrets of your Site Search - why your own search engine is such a valuable market research tool, and how to use it for business growth.

Website Wealth – Finding the Hidden Gems

Did you know most business owners are unknowingly losing leads, missing sales, and failing to capitalize on repeat business opportunities? This workshop will help business owners understand how small, intentional tweaks to your customer journey can lead to significant growth and transformation for their business. This session is ideal for entrepreneurs, service providers, and business owners who are ready to streamline their processes, maximize opportunities, and build a business that thrives.

In this talk, you will learn to:
- Shift from Surviving to Thriving: Discover how small, impactful changes in your approach can lead to sustainable growth and long-term success.
- Attract the Right Leads with Ease: Learn to create lead generation strategies that naturally draw your ideal clients to you, eliminating the constant hustle for sales.
- Turn Clients into Raving Fans: Implement strategies to wow your customers post-sale, fostering loyalty, repeat purchases, and referrals.
- Leverage Automation to Scale: Save time and energy by automating your customer journey while maintaining a personal touch.

Building Your Perfect Customer Journey - Taking Your Business from Surviving to Thriving

Join us for a special panel where we discuss the process of book publication, featuring Jean Boulton, Mia Russell and Valentina Rodriguez Guerra.

From Proposal to Publication: Women Scholars on Writing and Promoting Books

Join Stephanie Cartin, co-founder of Entreprenista and Socialfly, to discuss proven strategies to elevate your brand, connect with your audience, and grow your business to 7-figures. 

Whether you’re building a newsletter, scaling your company, or enhancing your personal brand, this session will provide actionable insights and tools to take your growth to the next level. We will also have an Interactive Q&A session - get your burning questions answered, allowing for personalized advice tailored to your business needs.

In this talk, we will discuss:
- Stephanie’s expert insights as a two-time co-founder.
- Step-by-step marketing strategies and tactics that helped Stephanie build two successful 7-figure businesses.
- How building a strong community was key to her success and how it can work for you, too!

Mastering Marketing & Personal Branding: Strategies for Growing a 7-Figure Business

Are you an independent consultant seeking new clients? Do you ever feel frustrated or overwhelmed by the lead generation process? Join longtime communications consultant and founder of CommsConsultants.com Ashley Dennison as she shares her proven strategies and tips for finding and winning new business. No matter your specialty, level or tenure as a consultant, you'll benefit from the actionable advice Ashley has to offer. 

In this session, you'll learn: 
- How to create and utilize a lead magnet
- How to stay "top of mind" for prospective clients
- How to create referral partnerships 
- How to leverage the power of your network
- How to approach cold outreach
- Plus more creative ideas for filling your pipeline in 2025

How To Bring in New Consulting Clients

Join The Entrepreneurs’ Therapist, Shulamit Ber Levtov, MA, RSW, for a thought-provoking talk in which she explores the often overlooked, yet inherent, mental health risks founders face on their journey of business ownership. In addition, she will delve into how to nurture founder mental health so founders and their businesses can flourish and drive positive change in society as a whole. Don't miss this transformative discussion that will reshape the way you conceive of mental health and business.

Attendees will learn about:
1) The seven unique mental health challenges entrepreneurs face
2) Why mental health matters to founders
3) How to care for your mental health as a founder or business owner

Mental health: The Overlooked Factor in Business Success

Businesses all over the world are trying to get creative – how can they reach their customers now that their physical doors may be closed? This is the time where the Internet can become your best friend.

You’ll learn: 
- Important steps to increase your digital presence
- Ways to generate and nurture leads digitally
- Suggested tools to use (most of them have a free plan)

7 Tips to Pivot Your Marketing

visibility

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Thousands of healthcare IT professionals compose the health IT community on BrightTALK. Learn alongside them with relevant webinars on healthcare IT compliance, big data in healthcare and IT solutions for healthcare organizations. Join the conversation by asking questions and engaging with other participants during live webinars and organized discussions.

Health IT

Healthcare

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

7 Tips to Pivot Your Marketing

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About this talk

Innovation Women