Pandemic, Protests and Panic: One Woman’s Brand Survival Guide
It’s no secret that in a time of PPP (pandemic, protests and panic) brands will either win or lose. We will have a conversation about authenticity, consumer sentiment and the need for transparency to survive the times. Nancy Youssef, a recovering corporate executive, weaves her experiences in Fortune 500 companies, an award winning start-up and leadership in the not-for-profit world, to address the challenges of customers, social issues, and disruption. As a person of color and female founder, Nancy shares her observations and insight to inspire and guide small businesses and independent retailers.
- How to inspire good in a chaotic world
- How to drive progress and profit
- Tools for planting a seed for transparency
RecordedJul 8 202042 mins
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Innovation Women founder Bobbie Carlton will walk you through getting started on the platform. She will be sharing tips for getting speaking engagements and answering your questions live.
Innovation Women connects event managers with great female speakers. We have more than 8500 members on our self-service platform and make dozens of connections every month. We help event organizers avoid embarrassing All-male panels. Bobbie also does a lot of public speaking on topics like why women need to get comfortable with public speaking to further their careers and benefits their businesses.
Our exclusive Innovation Women “Ask an Event Manager” series gives you the inside scoop on conferences from the event producer’s perspective.
Paint “pretty little trees” like Bob Ross. Join the virtual book club. Participate in the annual auction and bid on a cruise to Greece or a luxury stay in St. Thomas.
Get inspired this month with a deep dive into creative events from the world of public radio. Abby Blake, associate director, Event Production at GBH, will talk about designing creative online experiences. GBH, a member station of National Public Radio (NPR) and an affiliate of Public Radio International, is one of America's most recognizable media brands.
Abby will discuss how to take the assets you have, and create exciting and enticing events that drive real value for your organization. She will teach us to create events that drive revenue; how to look at virtual events through the eyes of senior management, and discuss the importance of feedback in creating a roster of unique experiences.
- How one of the world’s best known media brands looks at events
- How to create a variety of events that address different community segments
- How to drive value with virtual events
As GenX women leaders, Dr. Chantrise Sims Holliman and Emily Klein had similar stories and career trajectories until everything changed. Holliman and Klein will share their life-altering experiences, what they wish everyone knew, and why burnout goes beyond needing a bubble bath. If you think you are too busy to attend this special event, you are exactly who should be listening!
- You are not alone
- How we can make decisions to support our goals and take care of ourselves too
- How we can prioritize self-care when we want to accomplish so much
Our exclusive Innovation Women “Ask an Event Manager” series gives you the inside scoop on conferences from an event strategist’s perspective.
This month, Liz Caruso, one of Successful Meeting Magazine’s “Most influential People in the Meetings Industry”, will talk about designing valuable online experiences. Liz, an event strategist, consultant, and speaker, will discuss why it is important to develop hybrid event strategies - not just plan hybrid events. She will teach us why virtual engagement is key, and how it looks different for everyone. Plus, she will discuss the rise of audio-only platforms (like Clubhouse and Twitter Spaces) and how she measures engagement when you can’t see your audience.
- How to add value to your virtual event.
- How to successfully charge (and make money on events and conferences) when others are slashing ticket prices and making their valuable content available for free.
- How to build a community to increase engagement and access.
- Why Liz prefers live events over pre-recorded.
COVID forced Bev Hepting to pivot her speaking coach career online. She will discuss the difference in techniques between speaking to a live audience, from a stage with an audience in a room, and online speeches.
How to have meaningful conversations with your online audience.
How to engage people online with various distractions around them.
Bev Hepting is an award-winning, international, TEDx speaker, and coach, who works with business owners, transforming their business by clarifying their message, allowing them to speak in public with confidence and clarity.
Our exclusive Innovation Women “Ask an Event Manager” series gives you the inside scoop on conferences from a conference organizer’s perspective.
This month, Bill Sell, a conference organizer who has worked with some of the world’s largest and well-known events (CEBIT and COMDEX) will talk about the key elements of a great event. Bill will be speaking from the perspective of an organizer of online events. He will discuss the key changes in events since the start of the pandemic, and how he works with various organizations to make their online events profitable.
- Why Bill prefers calling them live online events (vs virtual events.)
- How to make your events profitable.
- What role speakers play in an event and how you can ensure your spot onstage.
Bill is Managing Partner of Advisor Communications, an event creation, business development & marketing strategies agency - think of them as "McKinsey & Co for trade shows."
From initial idea to business plan development to the actual staging and execution of an event or online community, Bill brings expertise from event organizing, venue management, floor plan design and revenue maximization, and client-side perspectives to help your programs grow and prosper.
Some of Bill’s current clients include: Sports Biometrics Conference, ONUG Conference, FAN Expo/Boston Comic Con and MetroFest. Past programs have ranged from b-to-b and b-to-c: electric bike industry, local non-profits, tech sector events, restaurants and college food service including the launch of Gluten Free College Food Service Conference.
Previously Bill’s experiences included event development at the Massachusetts Convention Center Authority; Publisher of VON Magazine & VON Focus (14 vertical editions), VP & General Manager of VON Conferences; VP Brand & Customer Development for CeBIT America; and seven years as VP/General Manager of COMDEX.
This exclusive AMA (Ask Me Anything) will give you an insider’s view into the life of an event manager. Women in Tech Summit’s (WITS) Gloria Bell will show you how to get and keep an event manager’s attention - starting with the application process. How do you get to be the speaker that the audience AND event manager want to come back next time? WITS, the only technical conference with all women speakers, connects, educates, and inspires women working in and with technology.
- How to be an event manager’s favorite speaker year after year.
- The review process - some speaker applications go through multiple rounds of elimination. Who reviews your proposal and how?
- What does Gloria’s “dream” application look like?
This exclusive AMA (Ask Me Anything) will give you an inside look at one of the world’s biggest marketing events and how they select speakers. INBOUND’s Laura Moran will give us insight into how they look for speakers, ensure a diverse and inclusive line-up, and more. She will teach you the key components of a five-star application, and what makes her choose one speaker out of hundreds of similar applicants. She also will cover how and when big conferences pay speakers.
- How event managers choose speakers.
- When events pay speakers.
- What one thing you can do to get compensated when others don’t.
Philanthropy is the risk investment needed to bring solutions to the marketplace. Social impact, change, movements take time. Patience. Persistence. They take community building; and collaborating with government and business to influence funding and policies.
This is Philanthropy at its best. Join me in learning from successful social movements and determine the change you want to make.
- How philanthropy drives social impact.
- How your talents as an innovator and entrepreneur are key to social impact.
- How you can make swing-for-the-fences social impact.
This webinar describes the tremendous value of giving to both the donor, and the nonprofits you support by doing so. Discussed are the ways to give the most impact to organizations, to include monthly gifts, matching gifts, workplace gifts and more.
- The ways to make a gift that fits anybody’s budget.
- The ways to approach donors that will make them more likely to give.
- The tremendous impact you make with your gifts to the nonprofits you support.
A passenger’s story of fighting for her—and everyone else’s—rescue from the cruise ship with the first major outbreak of COVID-19 outside China. What happens when you find yourself at the epicenter of a global crisis over a contagious new virus? Bestselling writer Gay Courter and her filmmaker husband learned the answer to that question in early February 2020, just as they were about to disembark from the Diamond Princess in Tokyo after a dazzling two-week southeast Asian cruise.
Weeks before lockdowns and social distancing became the new normal, the Courters and their shipmates suddenly found themselves trapped in a posh penitentiary—courtesy of the Japanese Ministry of Health. Confined to their cabin and its balcony, they watched in terror as more and more sick and contagious passengers were loaded into ambulances and the world’s press swarmed the port.
Rather than passively endure their nightmare-come-true, they launched a campaign to get themselves and everyone else off the ship. With the help of the global media and some well-placed connections, they managed to influence high-ranking U.S. government officials—right up to and including the White House—to bring everyone home to safety.
The COVID-19 crisis has affected the entire world. In her inimitable, long-admired voice, Gay Courter tells how it feels to wonder if you will be the next victim.
With over 27 million entrepreneurs in the US alone, standing out and being seen as an expert is more important today than ever before. Ashley Mansour is confident that the way to get to your next level in the entrepreneur’s game, stand out as THE leading expert, and scale your business beyond 6 figures is to not only write your book, but position it to outsell the competition, best-sell in the market, and turn your readers into premium leads – and to do it all in just 90 days.
In this inspiring, myth-busting talk, Ashley uncovers why our fundamental beliefs about writing a book are wrong and teaches new game-changing strategies that will transform everyday entrepreneurs into successful authors. She empowers participants, leaving them with the practical tools, motivation and insider knowledge of how they can write a profitable book that will forever change the course of their businesses and their lives.
1. Why the fastest way to become THE leading expert to work with, skyrocket your authority, and set yourself apart from the competition is by investing in the #1 business asset that will add exponential value to your business overnight.
2. One simple strategy to help you leverage your book as an evergreen SALES MACHINE to drive a flood of consistent premium leads, new revenue opportunities and high paying clients your way!
3. How you can transform your knowledge, and expertise into a bestselling book WITHOUT being frustrated with research, feeling stuck knowing what to write, or taking valuable time away from your business and your family - and do it in as little as 90-days.
With so many areas of employment at risk such as retail, travel (airlines 50k job losses) and restaurants (over 40% may not reopen). Many are concerned about their financial futures. For good reasons.
One area that we are seeing explosive growth is cybersecurity. The Bureau of Labor and Statistics have the industry with a median income of 99k per year. And a 31% increase over the next several years with over a million job openings. This is a newer field with a great number of opportunities! Theo will offer a user friendly informational session that will provide you with real life ways to get into the field.
- A complete overview of all the areas of cyber security for hiring purposes.
- In depth conversation about the training/education/experience needed for each area and realistic hiring expectations.
- Insider tips for FREE certification training!
Industry expert, Avani Desai, President at Schellman & Company, Inc., will facilitate a one-hour deep dive focused on personal protection and cybersecurity. She will discuss the top 10 ways you become a target for a bad actor. Bring your personal electronic devices for an in-depth look for potential vulnerabilities and how to avoid common targeting tactics.
- Provide an overview of the current threat landscape due to both the changes from COVID-19 and a distributed workforce.
- Discuss the real risks of being in the cyberworld both professionally and personally.
- Provide 10 steps on how to mitigate risk and increase your cyber health.
Are face to face sales still happening in 2020? Absolutely! If you are not doing them, you could be missing out on big money-making opportunities. Want to get noticed, become the expert and land amazing speaking gigs? It all starts with mastering your speaking strategy. New York Times Bestselling author, Suzanne Evans, will teach you how to stand out in a cluttered virtual world with a talk the wows your audience and leaves them begging to work with you. Suzanne will show you the science of success on how to gain expert status and become a sought after speaker with simple strategies you can put into action right away.
- How to create an offer that people are excited to buy.
- How to score speaking gigs that are the right fit for you.
- How to gain great income from boosting your sales from the stage.
Too often, we are inundated by data. Facts and figures come at us from all sides. We are so overwhelmed with information, we feel paralyzed to act. Actionable Data is both a design principle and a way of thinking. It has both high-tech and low-tech applications. Simply put, it involves presenting fresh data with a concrete call-to-action. It moves your core audience from a place of helplessness to a state of empowerment. Actionable data is powerful because the story it generates is ongoing and participatory.
In this webinar, you will learn to:
- Visualize - Present dynamic data in the most effective and compelling way to facilitate interaction.
- Actualize - Design data interactions for maximum impact and resonance.
- Synthesize - Structure your data narrative so that visitors stay engaged.
Put your organization "on the map." We will use the Givingmap.org Interactive Giving Map as one concrete example of actionable data, walking organizations through the steps and tools to create their own maps. This talk is geared to organizational decision makers and does not presume or require technical knowledge.
The fast pace of developments in tech, coupled with the ongoing changes in the legal landscape, make intellectual property (IP) protection more important than ever. Whether you are involved in creating, developing, or purchasing IP, understanding the various types of IP and ways to effectively protect your IP is vital. This webinar will provide a primer on the key IP concepts that you should know—including protection of one’s own IP, preventative measures individuals and businesses should consider, and recent developments in IP protection and litigation. The discussion will be particularly helpful for women in tech, but also applicable to those who work with, or would like to learn more about, intellectual property.
o How to understand the different types of IP, and identify your IP
o How to evaluate the options on how to best protect your IP
o Recent developments in the legal and regulatory landscape and how it affects you and your IP
Effective allyship can help women entrepreneurs and other under-represented entrepreneurs knock down the hurdles they face. How do allies know they're engaging in the good stuff, and avoid the traps of performative allyship? The strategies you’ll learn in this webinar emerged from interviews with 100 women entrepreneurs, especially those who are BIPOC, as well as nonbinary entrepreneurs and experts in the field.
- Easy steps to support the entrepreneurs you know -- including micro affirmations, Shine Theory, and sponsorship.
- What you can do to help make your local start-up ecosystem more inclusive and equitable.
- How being a good ally leads to a stronger economy, more jobs, and more innovation for everyone.
No one could have imagined the immensity of COVID-19. The death toll, political divide, and the devastating impact to small businesses has felt daunting.
There is an incredible bright spot --we have the opportunity to design the future of our nonprofits/businesses, by building on the lessons and practices we have learned and executed during this unprecedented time.
In this webinar you will learn strategies to remain relevant.
-Three essential steps to reimagine your nonprofit/business
-Three areas your business should be focusing on, again
-Three smart ways to reboot your business during a rough patch