Pandemic, Protests and Panic: One Woman’s Brand Survival Guide

Presented by

Nancy Youssef

About this talk

It’s no secret that in a time of PPP (pandemic, protests and panic) brands will either win or lose. We will have a conversation about authenticity, consumer sentiment and the need for transparency to survive the times. Nancy Youssef, a recovering corporate executive, weaves her experiences in Fortune 500 companies, an award winning start-up and leadership in the not-for-profit world, to address the challenges of customers, social issues, and disruption. As a person of color and female founder, Nancy shares her observations and insight to inspire and guide small businesses and independent retailers. You’ll learn: - How to inspire good in a chaotic world - How to drive progress and profit - Tools for planting a seed for transparency

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