Ask an Event Manager: Designing Valuable Experiences

Presented by

Liz Caruso

About this talk

Our exclusive Innovation Women “Ask an Event Manager” series gives you the inside scoop on conferences from an event strategist’s perspective. This month, Liz Caruso, one of Successful Meeting Magazine’s “Most influential People in the Meetings Industry”, will talk about designing valuable online experiences. Liz, an event strategist, consultant, and speaker, will discuss why it is important to develop hybrid event strategies - not just plan hybrid events. She will teach us why virtual engagement is key, and how it looks different for everyone. Plus, she will discuss the rise of audio-only platforms (like Clubhouse and Twitter Spaces) and how she measures engagement when you can’t see your audience. You'll learn: - How to add value to your virtual event. - How to successfully charge (and make money on events and conferences) when others are slashing ticket prices and making their valuable content available for free. - How to build a community to increase engagement and access. - Why Liz prefers live events over pre-recorded.
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