Ask an Event Manager with WGBH's Abby Blake

Presented by

Abby Blake

About this talk

Our exclusive Innovation Women “Ask an Event Manager” series gives you the inside scoop on conferences from the event producer’s perspective. Paint “pretty little trees” like Bob Ross. Join the virtual book club. Participate in the annual auction and bid on a cruise to Greece or a luxury stay in St. Thomas. Get inspired this month with a deep dive into creative events from the world of public radio. Abby Blake, associate director, Event Production at GBH, will talk about designing creative online experiences. GBH, a member station of National Public Radio (NPR) and an affiliate of Public Radio International, is one of America's most recognizable media brands. Abby will discuss how to take the assets you have, and create exciting and enticing events that drive real value for your organization. She will teach us to create events that drive revenue; how to look at virtual events through the eyes of senior management, and discuss the importance of feedback in creating a roster of unique experiences. You'll learn: - How one of the world’s best known media brands looks at events - How to create a variety of events that address different community segments - How to drive value with virtual events

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