InfoTechTarget and Informa Tech's Digital Businesses Combine.

Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.

How to Grow Your Business Using Story-Based Marketing

Presented by

Kimjera Whittington

About this talk

If you’re like most business leaders, you’re fed up with spending money on marketing that doesn’t work. If you knew what to do differently, you would—but you don’t, so you feel stuck. Meanwhile, your beautiful website isn’t producing the sales you projected, and your bottom line isn’t budging. Here’s the good news: It doesn’t have to be so hard. What if you learned that it’s not what you’re doing, it’s what you’re saying that would make all the difference? In this talk, Brand Strategist and CEO of Evolve Global Marketing, Kimjera Whittington—a Certified StoryBrand Guide— will share seven simple marketing principles proven to engage customers and grow businesses. You’ll walk away knowing how to capture your customers’ attention and compel them to buy. It’s time to stop worrying about your marketing and get back to winning in the marketplace. You will: - Learn how and why people buy and common misconceptions that can cost you time and money. - Learn the 7-part story framework and how to use it in your marketing. - Get an opportunity for a website review of your site to get live feedback on what you can do immediately to get more sales.
Innovation Women

Innovation Women

15000 subscribers170 talks
Visibility = Opportunity
The world's largest online visibility bureau for female subject matter experts
Related topics