Name: How to Grow Your Business Using Story-Based Marketing
Start: 2021-06-23T16:00:00Z
End: 2021-06-23T16:00:58.000Z
Location: BrightTALK
Rating: 5

The world's largest online visibility bureau for female subject matter experts

We will discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?”

Creating ROI for Non-Fiction Authors

How often have you zoned out in a presentation?

If you can’t pay attention to the presentation, you can’t retain the information. What would have made those presentations—what would make your presentations—memorable, influential, and successful?

Learn how to use structure, visuals, and stories to make memorable presentations, meetings, and pitches. You will rethink how you have been developing slides and walk away with a step-by-step plan for creating impactful presentations. With your new skills, you will use outlines and storyboards to ensure your slides are not filled with mind-numbing text. 

Come to this session and leave with the expertise to plan your next presentation and never fall into the same pitfalls most presenters do ever again.

In this presentation, you will:
- Discover how to cater to your audience’s working memory to make your content more memorable and prevent your audience from zoning out
- Hear why stories are so influential and persuasive and how you can use the science of storytelling to ensure your message is heard
- Learn why visuals matter and how they will be more memorable for audience members
- Gain a step-by-step process to apply best practices to your next presentations, meeting, or pitch

Rethinking Presentations

Professional speakers, coaches, authors, and entrepreneurs know that having a comprehensive marketing plan is essential. However, traditional methods can be overly time-consuming and complex. This concise session provides a high-level overview of The One Page Marketing Plan, a streamlined approach to crafting your marketing efforts. This session will help you understand the core components of this innovative framework, enabling you to see how a simplified plan can lead to focused results. You’ll leave with a clear understanding of each component, all on a single page.

In this presentation, we will discuss:
1. Learn the Power of Strategic Focus: Discover how effective strategy involves making deliberate choices and saying "no" to certain initiatives to maintain focus and drive success.
2. Understand the Importance of a simplified marketing plan: Learn why a one-page marketing plan is effective and how it can save time while enhancing strategic clarity.
3. Visualize the One Page Marketing Plan Framework: Get a comprehensive overview of how to synthesize customer segments, objectives, and tactics into a single, cohesive document.

The One Page Marketing Plan

The easiest and quickest path to success as a speaker is having a high-ticket offer you can pitch from a live or virtual stage. Having your own high-ticket offer as a powerful communicator is the key to massive impact and real wealth.

The e-learning industry has grown by 900% since 2000 and is expected to surpass $1 trillion by 2030. The population of online learners is also growing 20 percent annually. What does this mean for you as you figure out your next steps as a speaker and monetize your speaking career?

You’ll be leaving money on the table unless you create a foundation for speaker success and use strategies like producing your own million-dollar day events with high-ticket offers. These strategies will help you understand the psychology behind high-ticket offers. It supports speaker impact and wealth…even if your last name isn’t Robbins.

In this presentation, your audience will learn:
- How to master mindset, how to claim your authentic authority and how to exude a powerful presence.
- How to speak with confidence, clarity and conviction as an expert and speaker.
- How to unlock an array of virtual and in-person stages, propelling you to limitless opportunities.
- Ways to replicate those million-dollar days.

The Speaker’s M.A.P. to a Million Dollar Day

Tech Stress is Hurting Your Business & Hijacking Your Mind
Learn How to Reclaim Productivity, Peacefulness—and Your Life!

Thousands of phone photos — tens of thousands of unread emails — nonstop messaging, streaming and social media scrolling… OMG!

Digital overwhelm and tech-related stress are more than time wasters and a plague on productivity; they are today’s mental wellness crisis hiding in plain sight. How can you use essential technology to get work done while also protecting your attention and well-being? It’s time to learn practical, brain-based strategies to declutter your digital life for lasting success.

FACTS:
-Stats and studies show unmanaged, persistent tech use affects attention spans and mental health. You need to prioritize your digital wellness.
-Digital disorganization costs untold $$$ in the form of time lost searching—but not finding—the emails, photos and digital files you need.
-Tech such as generative AI is advancing at lightning pace, forever altering how companies do business. How can you be future-ready if you can’t even manage your email inbox?
As a business leader, you must learn to master tech, so it won’t master you. This session is the starting point you need!

In this presentation, your audience will:
- Learn how and why digital overwhelm hijacks your time and attention.There are key reasons (so relevant and interesting!) for why this stuff is challenging. Once you understand them, you’ll be ready to declutter and move forward.

- Discover 3 things to do NOW to declutter your digital life. These simple-yet-powerful tactics (all brain-based) are designed to bring immediate relief and put you on the course to long-term success.

- Pinpoint 3 ways to use tech to be your best in business and life.With these transformative strategies, you’ll be able to use tech on your terms, like the biz boss and powerful person you truly are.

Declutter Your Digital Life

Organizers of industry events often prefer speakers who are current "practitioners" of the conference theme (HR, Finance, Marketing, Sales, etc.) and hold the job function of that department.

Speakers who are consultants, coaches, and advisors get overlooked for speaking opportunities, even if they've previously held those roles, because event organizers are afraid they'll be too promotional or sales-y on stage.

It's simply not true.

Innovation Women members, in particular, have such valuable advice, insights, expertise, and personality to bring to the stage, if only they knew how to combat these forces at play.

In this presentation, you will learn:
- How to brand your speaker media kit differently
- Strategic partnership ideas to get more "at bats"
- Leaning into proprietary research opportunities to get you on stage
- The importance of being a connector

Stop Getting Rejected from Speaker Proposals

Boring? Puzzling? Annoying? These are all hallmarks of bad tech talks. If your presentations can't keep your audience engaged and concisely communicate your point, why give it? We'll help you give a great tech talk and (hilariously) demonstrate what makes a bad one, and help you avoid the latter! You'll learn:

- Why tech talks are like sheep
- What is the rule of three and why is it useful
- What you can do so you are not a boring speaker
- What bit of "usual" speaker advice you are better off ignoring

Terrible Tech Talks: Make Your Tech Talks Better

While Moving Innovation from Buzzword to Shaping the Future.

While innovation is a buzz term used when discussing technology, there are hidden considerations to think about.
 
We will discuss:
- What is innovation?
- What do you need to innovate successfully?
- What responsibilities do you have with innovating?

Champion Responsibility and Ethics:

Ready to make a significant splash with your book? This comprehensive webinar is designed for authors who seek a clear and exhilarating path to launching their book successfully. Whether you're a seasoned author or planning your first launch, this is your roadmap to launching a book that changes lives and remains stress-free.

In this presentation, your audience will learn:
- A Phased Approach: Learn the essential stages of a book launch with details of what to do and when to do it.
- Must-Haves vs. Extras: Differentiate between the essential launch elements and the optional, so you can focus on what truly matters.
- Confidence and Calm: Get valuable tips on maintaining confidence and calm so you can enjoy the journey and connect deeply with your audience.

Launch Your Book, Change Lives: A Blueprint for Your Impactful Book Launch

Slide decks, slideshows, PowerPoints are tied to a time when content was static and contained in finite pages. We navigated through content by moving from slide to slide, page to page. We had to turn the page or hit 'next.' But now we have websites and digital media. So not only has content evolved drastically, but so has the way that we can interact with this content on a screen. Webpage presentations fit in with today's visual culture. Today, we can present content in a way that matches how we naturally view and experience the world.
This presentation has three parts: when, why, and how. We’ll look at the history of visual storytelling to understand why it’s time for a change. Then, Rachel will discuss how to build webpage presentations using page builders, WordPress and other tools.
In this presentation, your audience will learn how webpage presentations benefit you in three areas:
1. Functionality & Creativity 
2. Digital Marketing 
3. Dynamic Content - Make updates as needed, fix errors, and keep your content up to date. Your presentation should move with you at the pace of real life.

Death to Slide Decks: Why Your Next Presentation Needs to Be a Webpage

This is a discussion with professional speakers who will speak openly about how they created a foundation for their public speaking careers, how they built their businesses, how they get compensated/paid for speaking, what role authorship has played in their speaking business and more.

A Candid Conversation: Speaker Business Models

We have all heard the expression, "you are your biggest asset." So why do so many of us feel reluctant to let our personality shine in business? Maybe it's because we don't know how. Or worse, we fear showing too much of ourselves will alienate potential clients or colleagues. Surprise! It’s actually the opposite. People are hungry for personality. That’s what drives connection. Danielle Hughes, founder of More Than Words Marketing, helps individuals learn how to develop their Genuine Personality Brand to stand out in a sea of sameness and a world of duplicates. Danielle created the concept of Personality Brand after realizing that personal branding isn't for everyone. After all, if something is personal, why share it with the world? But our personality is innately baked into who we are and already on display. Danielle helps people tap into that personality, shine a light on it and use it to showcase what makes them special. 

In this presentation, you will learn:
- How to create content and messaging that positions yourself and your role to be distinct from everyone else. 
- How to highlight your uniqueness in a genuine and relatable way. 
- How to better advocate for yourself to land the right roles and assignments. 
- How creating a genuine Personality Brand increases your confidence so you can do your best work.

Welcome to Bragtown: Population You

Two-thirds of all conference speakers are men…a large percentage of them because they still hold more positions of power and prestige. This prevents others from tapping the many benefits of public speaking. It also creates a vicious circle of bias as speakers are seen as thought leaders and experts, perpetuating the myth of male dominance. (You’ll never be seen as a leader while sitting in the audience.)

What does it take to become a thought leader? To be seen as the expert or the authority in your field? Often, nothing more than the willingness to stand up and share your ideas in public. But how can we open stages to all? How can we create paths to the stage suitable for everyone? With this behind-the scenes look at gender-equity and inclusion at conferences, events, and throughout the world of professional speaking, you’ll learn about the personal, professional and organizational benefits of public speaking, and what it can mean for you and your team.

Takeaways:
- Understand the processes and tactics you need to employ to be selected as a speaker
- Understand how public speaking impacts your public persona
- Learn specific things you can do to kick-off a speaking career or business

Public Speaking: The Game-Changer

Often, in our quest to excel at our jobs, our home lives, and the myriad of responsibilities we shoulder on a daily basis; we forget to take care of ourselves. This raises the risk of stress-related health issues, poor work performance and personal problems. Our coping mechanisms are tested, and our resilience reduced. We become vulnerable to depression, anxiety, compassion fatigue and burnout. Especially after the time of pandemic, other national and global well-being concerns, taking time to discover or rediscover well-being habits that support resilience is more important than ever.

Time to boost resilience with laughter!

In this presentation, you will learn:
- The relationship of humor and laughter to mental and physical wellness.
- The role of laughter in human development.
- When and what kind humor is appropriate.
- Takeaway exercises to share.

Take a Laughter Break for the Health of It!

As global cyber warfare intensifies, the United States faces a dual challenge: a growing cybersecurity talent gap and underrepresentation of women in tech. While other nations advance in developing robust cybersecurity workforces, the U.S. lags behind. 
This talk introduces a pivotal initiative aimed at addressing both issues simultaneously. Focusing on educating women in underserved communities, particularly those in women's shelters, we present this transformative approach. Our program aims to bridge this gap by equipping women with vital cybersecurity skills.

In this presentation, you will learn:
- how empowering women in cybersecurity transcends gender equality.
- how this initiative will bolster national cybersecurity.
- how equipping women with cybersecurity skills can also enhance their personal development.

Empowering Women in Cybersecurity: A Strategic Advantage in Global Cyber Warfare

Katie is the founder of Serious Moonlight Consulting. After spending 15 years at Google as a Head of Sales, Katie has moved on to help a variety of startups, retailers and individuals untangle and demystify their sales and marketing processes.

In this talk, you will learn:
- The decision-making process involved with starting your consulting practice.
- Top tips to set yourself up for success.
- Achievements unlocked after 2 years in business.

How I Left Big Tech to Start on My Own and Find Work/Life Harmony

Join us for a conversation with Tamsen Webster about her book, "Find Your Red Thread: Make Your Big Ideas Irresistible." The interview will focus on the intersection of psychology, behavioral science and business. We will discuss key themes from the book such as the importance of message design, creating change on a large scale, and what gets your audience interested enough in your idea to invest. 

You will learn: 
- Tips to stand out in the marketplace.
- Why storytelling and story structure matter.
- Tips to get clients to buy-in.

Find Your Red Thread

What’s the hidden secret behind people who are self-propelled to create extraordinary innovation, capture widespread attention, and have a blast while doing it? They do half.
They don’t work harder, and no, they don’t half-arse things. Instead, they use The 50% Rule to stop comparing themselves to everyone else or trying to do fancy, expensive things to innovate. Instead, they leverage The 50% Rule to compete in a league of their own. 
In this talk, Erin will bring this Rule to life through tangible and inspiring stories of people and companies that successfully used The 50% Rule to innovate, stand out, and have massive success. You'll also walk through The 50% Rule JIGSAW Puzzle framework, the 6 key principles you and your teams can use to activate The 50% Rule and go from underdog status to unmatched success!

In this presentation, you will learn:
- How Hamilton, The Savannah Bananas, Weird Al and others all used The 50% Rule to go from underdog status to unmatched success
- How you can also implement The 50% Rule as a central component of your leadership strategy
- Three experiments you can take back to your team to start using and innovating with the Rule

The 50% Rule: Stop Chasing and Start Competing in a League of Your Own

If you’re like most business leaders, you’re fed up with spending money on marketing that doesn’t work. If you knew what to do differently, you would—but you don’t, so you feel stuck. Meanwhile, your beautiful website isn’t producing the sales you projected, and your bottom line isn’t budging. Here’s the good news: It doesn’t have to be so hard. What if you learned that it’s not what you’re doing, it’s what you’re saying that would make all the difference? In this talk, Brand Strategist and CEO of Evolve Global Marketing, Kimjera Whittington—a Certified StoryBrand Guide— will share seven simple marketing principles proven to engage customers and grow businesses. You’ll walk away knowing how to capture your customers’ attention and compel them to buy. It’s time to stop worrying about your marketing and get back to winning in the marketplace. 

You will:
- Learn how and why people buy and common misconceptions that can cost you time and money.
- Learn the 7-part story framework and how to use it in your marketing.
- Get an opportunity for a website review of your site to get live feedback on what you can do immediately to get more sales.

How to Grow Your Business Using Story-Based Marketing

Public Speaking

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

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Healthcare

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

How to Grow Your Business Using Story-Based Marketing

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