Creating and curating an entire conference is like conducting an orchestra. All the players have a role to play – the event team, the presenters, the sponsors and the guests. When you are creating an entire day-long or multi-day conference, your content will drive who attends. Your attendance drives sponsorship. And sponsors have their own needs and desires.
In this edition of “Ask an event manager” we’re talking with Kathleen Sexton, the founder of Subscription Insider, the go-to information resource for insight on how to run and scale a profitable membership or subscription business. Sexton curates Subscription Show, the industry’s annual conference, expertly balancing the needs of sponsors, speakers and guests.
- How she works with vendors to ensure the best customer AND sponsor experience
- How she maps out the show’s basic architecture
- Her suggestions for approaching event managers and effectively pitching them to get onstage