How to Build Trust Online

Presented by

Nicole Krug

About this talk

Most consumers go online to check out a business before they make a purchase and make snap decisions on a business's credibility based on what they find. This session is intended to help participants learn about building a strong online presence that will help small businesses build trust and establish credibility through their website or social media account. You'll learn: Learn how your design choices impact customer impressions The importance of people behind the brand, And how to leverage social proof. About Nicole: Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light Nicole helps clients hone their digital marketing strategies to bring more exposure to their brand while boosting the bottom line. Prior to Social Light, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank. From developing marketing programs and e-commerce channels to improving organizational performance and building profitable business relationships, Nicole understands revenue goals and how to meet them.
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