Name: Scalable Marketing: Building Scalable Companies for High Valuation Exits
Start: 2022-06-29T16:00:00Z
End: 2022-06-29T16:00:59.000Z
Location: BrightTALK
Rating: 5

The world's largest online visibility bureau for female subject matter experts

We have all heard the expression, "you are your biggest asset." So why do so many of us feel reluctant to let our personality shine in business? Maybe it's because we don't know how. Or worse, we fear showing too much of ourselves will alienate potential clients or colleagues. Surprise! It’s actually the opposite. People are hungry for personality. That’s what drives connection. Danielle Hughes, founder of More Than Words Marketing, helps individuals learn how to develop their Genuine Personality Brand to stand out in a sea of sameness and a world of duplicates. Danielle created the concept of Personality Brand after realizing that personal branding isn't for everyone. After all, if something is personal, why share it with the world? But our personality is innately baked into who we are and already on display. Danielle helps people tap into that personality, shine a light on it and use it to showcase what makes them special. 

In this presentation, you will learn:
- How to create content and messaging that positions themselves and their role to be distinct from everyone else 
- How to highlight their uniqueness in a genuine and relatable way 
- How to better advocate for themselves to land the right roles and assignments 
- How creating a genuine Personality Brand increases their confidence so they can do their best work

Welcome to Bragtown: Population You

Two-thirds of all conference speakers are men…a large percentage of them because they still hold more positions of power and prestige. This prevents others from tapping the many benefits of public speaking. It also creates a vicious circle of bias as speakers are seen as thought leaders and experts, perpetuating the myth of male dominance. (You’ll never be seen as a leader while sitting in the audience.)

What does it take to become a thought leader? To be seen as the expert or the authority in your field? Often, nothing more than the willingness to stand up and share your ideas in public. But how can we open stages to all? How can we create paths to the stage suitable for everyone? With this behind-the scenes look at gender-equity and inclusion at conferences, events, and throughout the world of professional speaking, you’ll learn about the personal, professional and organizational benefits of public speaking, and what it can mean for you and your team.

Takeaways:
- Understand the processes and tactics you need to employ to be selected as a speaker
- Understand how public speaking impacts your public persona
- Learn specific things you can do to kick-off a speaking career or business

Public Speaking: The Game-Changer

Often, in our quest to excel at our jobs, our home lives, and the myriad of responsibilities we shoulder on a daily basis; we forget to take care of ourselves. This raises the risk of stress-related health issues, poor work performance and personal problems. Our coping mechanisms are tested, and our resilience reduced. We become vulnerable to depression, anxiety, compassion fatigue and burnout. Especially after the time of pandemic, other national and global well-being concerns, taking time to discover or rediscover well-being habits that support resilience is more important than ever.

Time to boost resilience with laughter!

In this presentation, you will learn:
- The relationship of humor and laughter to mental and physical wellness.
- The role of laughter in human development.
- When and what kind humor is appropriate.
- Takeaway exercises to share.

Take a Laughter Break for the Health of It!

As global cyber warfare intensifies, the United States faces a dual challenge: a growing cybersecurity talent gap and underrepresentation of women in tech. While other nations advance in developing robust cybersecurity workforces, the U.S. lags behind. 
This talk introduces a pivotal initiative aimed at addressing both issues simultaneously. Focusing on educating women in underserved communities, particularly those in women's shelters, we present this transformative approach. Our program aims to bridge this gap by equipping women with vital cybersecurity skills.

In this presentation, you will learn:
- how empowering women in cybersecurity transcends gender equality.
- how this initiative will bolster national cybersecurity.
- how equipping women with cybersecurity skills can also enhance their personal development.

Empowering Women in Cybersecurity: A Strategic Advantage in Global Cyber Warfare

Katie is the founder of Serious Moonlight Consulting. After spending 15 years at Google as a Head of Sales, Katie has moved on to help a variety of startups, retailers and individuals untangle and demystify their sales and marketing processes.

In this talk, you will learn:
- The decision-making process involved with starting your consulting practice.
- Top tips to set yourself up for success.
- Achievements unlocked after 2 years in business.

How I Left Big Tech to Start on My Own and Find Work/Life Harmony

Join us for a conversation with Tamsen Webster about her book, "Find Your Red Thread: Make Your Big Ideas Irresistible." The interview will focus on the intersection of psychology, behavioral science and business. We will discuss key themes from the book such as the importance of message design, creating change on a large scale, and what gets your audience interested enough in your idea to invest. 

You will learn: 
- Tips to stand out in the marketplace.
- Why storytelling and story structure matter.
- Tips to get clients to buy-in.

Find Your Red Thread

What’s the hidden secret behind people who are self-propelled to create extraordinary innovation, capture widespread attention, and have a blast while doing it? They do half.
They don’t work harder, and no, they don’t half-arse things. Instead, they use The 50% Rule to stop comparing themselves to everyone else or trying to do fancy, expensive things to innovate. Instead, they leverage The 50% Rule to compete in a league of their own. 
In this talk, Erin will bring this Rule to life through tangible and inspiring stories of people and companies that successfully used The 50% Rule to innovate, stand out, and have massive success. You'll also walk through The 50% Rule JIGSAW Puzzle framework, the 6 key principles you and your teams can use to activate The 50% Rule and go from underdog status to unmatched success!

In this presentation, you will learn:
- How Hamilton, The Savannah Bananas, Weird Al and others all used The 50% Rule to go from underdog status to unmatched success
- How you can also implement The 50% Rule as a central component of your leadership strategy
- Three experiments you can take back to your team to start using and innovating with the Rule

The 50% Rule: Stop Chasing and Start Competing in a League of Your Own

50% Rule Tiktok

Join us for a lively conversation between Bobbie Carlton and Career Growth Expert, Maryann Lombardi. We will unpack how to find your next career growth opportunity, the role public speaking plays in securing that opportunity, and how to excel at public speaking even when you feel like you don't know what the heck you are doing.

You will come away with:
1) Clear actions you can do today to find your next career opportunity.
2) A simple framework for writing and delivering the perfect pitch on any subject.
3) You will also receive a Career Growth Resource Bundle created just for Innovation Women members and partners.

Career Growth and Public Speaking: How to get Unstuck

Ever notice how some people seem to really “get” LinkedIn, and others blend in? Check out this interactive webinar with Brenda Meller who will show us how to get a bigger slice of the LinkedIn P.I.E. to support your speaking career, focusing on:
(P) Profile optimization;
(I) Invitation strategy; and
(E) Engagement and posting.

Simple Steps to Optimize Your LinkedIn Profile As a Speaker

What TEDx Producers Are Looking For--and How To Find the Right Event For You

Like a logline for a movie or an elevator pitch for an investor meeting, a “big idea” is the hook for a TED talk. And the best ideas are unexpected, provocative, defy expectation and pique curiosity ...especially the curiosity of the TEDx producer who’s looking at your application. 
Top-tier TEDx producer Anna Goldsmith will share what producers are looking for -- from the big idea to who you are -- and the red flags to watch out for before you say YES.

Applying for a TEDx

In a rapidly changing world, fostering inclusive cultures has become not just a nice-to-have but a necessity for organizations aiming to thrive and succeed. But what does it mean to create an inclusive culture truly? How can we break down the barriers that hinder its development? And what role can each of us play, whether we're an individual contributor, a leader, or a people manager?

Join us in this inspiring talk as we delve deep into the heart of inclusive cultures, explore the essence of inclusivity, and paint a vivid picture of what it looks like when everyone feels valued, respected, and heard within an organization. Discover the barriers that often hinder achieving inclusive cultures and gain valuable insights on overcoming them. We'll discuss the external obstacles and the internal biases and misconceptions that can impede progress. The audience will walk away with a renewed sense of purpose and inspiration to contribute to creating inclusive cultures in their sphere of influence.

The audience will walk away with:
-An understanding of what an inclusive culture truly means and the impact it can have on individuals and organizations.
-Insights into the common barriers that hinder inclusivity and practical strategies to overcome them.
-Tools and techniques to play a pivotal role in fostering inclusivity, whether you're an individual contributor or a people manager.

Building Inclusive Workplace Cultures

Uncertain: The Wisdom and Wonder of Being Unsure

Navigating the social media scene nowadays is like wading through a sea of content, and let's face it, diving in solo can seriously eat up your time. With the rise of ChatGPT, it has made tedious tasks simpler. I am here to introduce novel strategies and techniques for prompting that can lead to the creation of more captivating posts.

How to Use ChatGPT to Reduce Your Social Media Workflow

Learn how to leverage affiliate marketing to create a supplemental revenue stream. This presentation will cover how to:

- Choose appropriate affiliate products or services to promote.
- Craft engaging content that fosters audience interaction and enhances conversion rates.
- Employ a range of marketing tactics such as SEO, email marketing, and social media to attract and convert potential customers.
- Continuously monitor key performance indicators to gauge the success of affiliate marketing initiatives.
- Adhere to legal and ethical standards in all affiliate marketing practices.

Affiliate Marketing Building Blocks

(Get Big, Get Bold, Get Paid)
Right now, there are 3 billion websites and 10,000 marketing messages hitting your prospect's email inbox, Facebook, and Instagram every day.
And it’s only going to get worse. (We are headed into an avalanche of A.I.)
You can’t afford to be mediocre; you have got to DISRUPT to Stand Out and be Memorable.

This is for You if:
You feel like your business is inside a box, and you don’t want it to be there.
You’re afraid of blending in because you struggle to message your business in a way that is Fresh & Unique.
You know you need to be Disruptive and Stand OUt you don't know how.

WHAT YOU’RE ABOUT TO DISCOVER
How to capture your market with your own Unique Message
How to zero in on what makes you Naturally Brilliant and Attractive.
How to take that and Be Unique & Stand Out.
How to take all of that, turn it into one powerful Brand, and Cash in on your expertise.
How to consistently cash in on your uniqueness, brilliance, and stills.

Ann will show you exactly how you can express your authentic self.
Creating a brand that captures your energy signature, your vibe so you
can STAND OUT and be instantly visible to the folks who are desperately looking for you.

Right now, there are 3 billion websites and 10,000 marketing messages hitting your prospect's email inbox, Facebook, and Instagram every day.
And it’s only going to get worse. (We are headed into an avalanche of A.I.)
You can’t afford to be mediocre; you have got to DISRUPT to Stand Out and be Memorable.

Experience the power of liberating your Rebel Spirit and Rake in the Revenues
with conscious Branding Expert and mentor Ann Bennett.

Ann’s passion is to support women to Own, Honor, and Unleash their gifts to make a difference in the World. She has a Rebel Magic that turns everyday folks into Renegades so they become Unapologetically themselves. Her process is called Renegade Branding. It's not what you do...it's who you are BEING that makes the biggest impact.

Brand Brilliantly, Market Like Madonna & Profit Like a Rock Star

Authorship and speaking go hand in hand. Authorship is a great way to demonstrate thought leadership and further your expert status. BUT writing and publishing a book is a heavy lift. We’ve assembled some of the top experts in the field to help guide you – whether this is your first attempt or the latest in a series.

-Why do I need to become an author? I’m already considered an expert/thought leader.
- How do I get writing started and stay motivated? Best tips and tricks of successful authors.
- Should I self-publish, work with a traditional publisher, or seek out other options?
- What are the best tactics authors can use to promote their book?
- How can you use authorship to increase the number and quality of your speaking opportunities and improve speaking compensation?

Our panel will offer their best tips and tricks for aspiring authors and experts alike.

Tips and Tricks for Writing and Publishing

Conflict Resolution is a deliberate and conscious effort that encompasses psychology, humanity, anthropology, and sociology. We meet and talk to countless people in our everyday lives, making this session even more important today. With the modern prevalence of conflict, there is no better time to gain conflict intelligence than now. This timely session comes with truths that seek to empower people in understanding alternative ways of handling different types of conflicts. It also illustrates how conflict resolution can impact an organization just as much as it does the individuals involved.

This session is for professionals who deal with people every day. Conflict cannot be avoided, but we should not let it escalate either. Professionals will see that conflict is not all that bad: with the right mindset and techniques, it can even improve relationships and organizational culture. With excellent conflict resolution skills, people can truly enjoy the communities they work in.

You will learn to:
- Develop self-awareness for improved conflict resolution and de-escalation.
- Build confidence in navigating difficult conversations.
- Master the valuable role of emotional intelligence and conflict intelligence in leadership.
- Foster an inclusive work environment, equaling superior talent retention.

Conflict Intelligence Quotient (Conflict IQ)

Utilizing digital commerce and understanding your customer’s journey to grow your business.

You'll learn:
-How to create MRR/ARR
-How to scale
-Journey Mapping to Exitable companies

Scalable Marketing: Building Scalable Companies for High Valuation Exits

Digital Marketing

Customer Engagement

Speaker

Scalability

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

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Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Thousands of healthcare IT professionals compose the health IT community on BrightTALK. Learn alongside them with relevant webinars on healthcare IT compliance, big data in healthcare and IT solutions for healthcare organizations. Join the conversation by asking questions and engaging with other participants during live webinars and organized discussions.

Health IT

Healthcare

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Scalable Marketing: Building Scalable Companies for High Valuation Exits

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