Niche Marketing to Build Your Business

Presented by

Pamela Sams

About this talk

How can one distinguish themselves in a competitive marketplace? Sams believes one way is to cultivate a niche, or specialty, in a market unoccupied by others. Niche marketing is the combination of both your strengths and your passions and sharing them with others. Studies have shown that developing a niche helps increase referrals and boosts overall productivity and profitability. The saying goes “There is riches in niches.”

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