Find Your Red Thread

Presented by

Bobbie Carlton; Tamsen Webster

About this talk

Join us for a conversation with Tamsen Webster about her book, "Find Your Red Thread: Make Your Big Ideas Irresistible." The interview will focus on the intersection of psychology, behavioral science and business. We will discuss key themes from the book such as the importance of message design, creating change on a large scale, and what gets your audience interested enough in your idea to invest. You will learn: - Tips to stand out in the marketplace. - Why storytelling and story structure matter. - Tips to get clients to buy-in.
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