Sneakers to Software:How creativity can catalyze an open cultural transformation

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Presented by

Riley G. Ikni, Gabriel Sampaio

About this talk

Innovation in retail, let alone the design for a sneaker, seems like it has nothing to do with technology. However, user research, defining problems, and designing innovative products are just a few parallels we can make between the software and retail world. In this session we’ll show how a sneaker design and development processes demonstrate the same open practices to build software in an agile, collaborative, and progressive way. Join our experts as they discuss: How sneaker design and technology design parallel one another through collaboration and practices to discover needs, problems, goals, and much more. How you can research to understand customer problems and transform them into revolutionary solutions. How you can take the practices and use them to improve processes and outcomes across your team, business, and organization.

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