Strategies for handling traffic spikes and bot attacks

Presented by

Arielle Olache, Product Manager, Cloudflare and Adam Martinetti, Product Manager, Cloudflare

About this talk

Cyber Weekend delivers plenty of holiday cheer for customers and online retailers alike. Last year it delivered record revenues topping $68 billion in the US, and as much as $281 billion worldwide. A reliable, fast, and fair user experience is essential for a successful Cyber Weekend. However, many factors can stand in the way. Traffic spikes — a common occurrence in the holiday season where too many users can overwhelm your applications and infrastructure with legitimate traffic — can lead to slow performance or downtime. Add to that malicious automated traffic, from bots like Grinch bots that can hoard inventory, and the impact to your business outcomes is only made worse. When used together, Cloudflare Bot Management and Waiting Room not only protect your site reliability but also enhance your customers’ shopping experience. Discover how you can safeguard your business from overwhelming traffic spikes and greedy Grinch bots, ensuring a smooth and successful holiday season. In this webinar, you will learn how Cloudflare: - Protects your services from sudden traffic spikes to ensure a fast and reliable end-user experience - Prevents bad bots from hoarding inventory and overwhelming your site - Can maximise your savings with our limited time offer

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