Leslie Hand, Vice President, IDC Retail Insights
The future of retail became clear in 2017; it isn't a destination, it is in fact a journey and that means adaptability, scalability, and experimentation are core tenets of viable platforms for the future and a priority in 2018. Retail organizations must orchestrate "best" engagement scenarios for consumers while optimizing productivity of assets, inventory, and employees so that growth and profitability can be maintained.