What are top trends in European retail for 2019?

IDC sees advancement in terms of digital transformation maturity for European retailers. Customer experience personalization is the trigger, and the commerce platform is an essential enabler, of retail innovation. In order to explore this broad and complex reality of European retail, in this IDC FutureScape presentation, the IDC European Retail team discusses the key predictions that will impact line-of-business executives and IT professionals in the European region over the next one to five years. In particular, during the 2019 version of the Webinar, IDC Retail Insights will address the following questions: •What will be the main differences, across European countries and retail segments, in terms of business priorities and investment plans? •What drives innovation and digital transformation in the European retail industry? •What will happen in the adoption of the retail commerce platform in Europe, compared to the global peers? •How do retailers plan to differentiate customer experience personalization? •How are retailer organizations using innovation accelerators i.e. IoT, Artificial Intelligence, 3D, Robotics, VR/AR, and Blockchain?