Are you falling back in the Digital transformation revolution?

Software drives the technology that enables communication, information, and automation in virtually every part of our personal and professional lives. Software also enables hardware technology companies to adapt their offerings to meet the evolving needs of the digital market. Being able to offer flexible payment models, manage entitlements, control use, as well as track and aggregate product-usage data are just some of the top software licensing challenges affecting hardware technology companies today. Gemalto took a closer look at how companies are or have integrated a software monetization strategy into their business processes. Using data we gathered from surveying 300 business decision makers in hardware technology companies, across five major global markets to highlight global trends and regional differences. In this webinar we share our findings.