Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement

Presented by

Dan Rezac, Informatica & Gil Rosen, NGDATA

About this talk

When done right, a data lake can provide your users with easy access to comprehensive data, and support machine learning use cases that have a real impact on your top and bottom lines. In this webinar, we’ll go through an end-to-end data lake and machine learning use case for increasing customer engagement at a retail bank. We’ll provide an overview of the tools, platforms, processes and people necessary for ingesting data onto your lake for data exploration and reporting, as well as the critical next steps for building scalable, machine learning applications for deeper insight and prescriptive actions. Leveraging the AWS-Informatica Quickstart, coupled with NGDATA’s data ingestion accelerators, we’ll show you how to get your data lake up and running in hours instead of weeks. Key takeaways will include: - Learn how to quickly deploy a data lake with an enterprise catalog. - Understand how to leverage your data lake for ML / AI insights using open-source algorithms in a CDP. - Key best practices with Informatica's modern reference architecture. Speakers: Dan Rezac, Director, Big Data Solutions, Informatica: Dan helps data-driven companies and their leaders unleash the power of data to drive intelligent disruption in their businesses and markets. Gil Rosen, Head of Strategy at NGDATA: Gil built a global data and analytics consultancy of 100 strong, advising and implementing data infrastructures and outcome focused data initiatives for enterprises.

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NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our AI-powered CDP puts people at the center of every business via Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific. For more information, please visit