From Customer Data to Customer Experiences

Presented by

Gil Rosen, Head of Strategy at NGDATA; James McCormick, Principal Analyst at Forrester

About this talk

NGDATA, Informatica and AWS, with special guest Forrester, bring you: From Customer Data to Customer Experiences: Build Systems of Insight To Outperform The Competition Consumer-focused brands are presented with a unique opportunity to either build compelling customer experiences, or risk squandering funds and frustrating customers with redundant and irrelevant interactions. Success or failure is contingent upon your organization aligning your people, processes, technology and data with your customers and corporate strategy to create a unique competitive advantage through Systems of Insight. Join Gil Rosen, Head of Strategy at NGDATA, and special guest James McCormick, Principal Analyst at Forrester, as they give a powerful and informative webinar on turning your customer data into rich, long-lasting customer experiences. Key takeaways will include: • Understand current consumer industry shifts; how they're being shaped by data and technology, and the impact of adoption or complacency. • Learn how leading organizations leverage Systems of Insight to redefine their strategy and operations, and build meaningful, engaging and valuable customer relationships. • Introduce Forrester's insights and research helping brands understand how insights-driven they really are, and what to do next to build their own Systems of Insights; harnessing their competitive strengths to find, engage and delight the right customers. • Learn how to build Systems of insight using the NGDATA and Informatica platforms.

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NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our AI-powered CDP puts people at the center of every business via Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific. For more information, please visit www.NGDATA.com.