Driving Shopper Loyalty - The Interaction of People, Places & Things

Presented by

Jon Howell - Smart Spaces & Experience Lead EMEA

About this talk

Securing shopper loyalty is harder today than ever. High expectations and online shopping mean retailers need to rethink the in-store experience — taking advantage of technology and analytics to provide touch-free, interactive and personalised services. But IT teams are struggling to adapt, scale and secure the network to support new digital use cases. In this webinar, Aruba’s Jon Howell introduces you to Aruba ESP — a platform purpose-built to overcome today’s barriers and power a smart digital store. Through demos and real-world examples, learn what’s possible for retail at the Edge, both for customers, back-office functions, and facilities. These include: - Shopper-based analytics – visitor flow, people flow and product flow - Electronic store labelling, in-store asset tracking, and item monitoring across the supply chain - Location-aware messaging and blue dot navigation - Integration of IoT devices for a better business outcome Keen to learn even more? Explore the supporting resources below.
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