Content Marketing Across the Customer Journey

Every B2B marketer knows that great content is a key ingredient for winning growth strategy. Content marketing has changed dramatically since the “more is more” days. The best marketing teams, armed with better measurement capabilities, are taking a more thoughtful approach, delivering helpful, high-quality content and attributing its impact on growth. They’re also shifting their content mix. With 80% of web traffic expected to be video by 2020 (Cisco), streaming content like webinars and videos are no longer just a tick box for a top funnel asset. Target audiences want more engaging, interactive and human experiences online. Successful content teams are acquiring and inspiring their ideal audiences how, when and where they want at all stages of the customer journey. In this lively roundtable, marketing content expert Steve Gershik and top marketers on the cutting edge of content will discuss: - Leveraging the most compelling forms of content in 2018 at every stage of the buyer’s journey - Making great storytelling a key part of your process - Tips for measurement of content performance, connecting campaigns to revenue