How to Generate Predictable Revenue with Sales Teams and Lead Generation

Presented by

Jennifer Riggins

About this talk

Reliable. Stable. We all want predictable revenue. How does a modern tech company achieve this? Through careful recruitment and training of a numbers-focused sales team. And very metrics-focused lead generation. In this one-hour deep dive, Rick and Aaron will be answering your questions, as well as as covering the following topics: - predictable revenue - customer segmentation - metrics to manage predictability - how to stand out from the noise - what’s working in European outbound lead gen and sales We will also give a brief overview of Aaron and Rick’s international sales journeys and the consultancy brands that have brought value to so many businesses looking to rapidly expand. Aaron Ross has been running the outbound sales company Predictable Revenues for over 12 years, as well as is a startup board member and public speaker. Rick Pizzoli brings 25 years selling tech and scaling businesses across Europe, is CEO and founder of Sales Force Europe and a mentor and investor for several European startups.

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