Guide to Closing Your First Deals in Europe vs Asia

Presented by

Rick Pizzoli, Sales Force Europe; Thomas Merchant, Globalization Partners; James Kwa, Asia Market Entry

About this talk

No continent is the same. No country is either. As you look to take your tech company abroad, it’s important to understand the nuances of doing business in each target market — before you set up a whole HQ and permanent contracts there. Global expansion starts at home. First do an internal review of what works in your homebase. Then set a clear set of revenue objectives and budgets. Only then can you perform a market review, with local business culture at front of mind, and map out your pathway across Europe and Asia. In this talk, we will combine our global expansion experience to help you understand at the local level: what type of meeting to hold in these hybrid times, the length of deal, individual decision making, and how to tackle target verticals in different countries. Please bring your own questions and join: - Rick Pizzoli, CEO and co-founder, Sales Force Europe. Since 2003, Sales Force Europe has been helping tech startups scale rapidly in Europe with local expertise that lowers your risk. An American based in Madrid, Rick has been managing distributed sales teams and international tech expansions for over 25 years. - Thomas Merchant, senior manager of brand communications, Globalization Partners. Since 2012, Globalization Partners has been the Employer of Record, enabling you to build your remote team anywhere in the world. Based in France, Thomas has 30+ years of B2C and B2B business experience across 50+countries on 6 continents conducting business in English, French, Spanish & Japanese. - James Maximilian Kwa, Head of Strategic Partnerships, Asia Market Entry. Founded in 2016, Asia Market Entry provides a low-cost, low-risk approach for enterprise software companies that want to expand and gain a foothold into the Asia Pacific region. Based in Singapore, James has a demonstrated history working for and with F-500 Global companies in consulting, tech, strategy and business development.

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