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GDPR Series Part 1: How to Leverage CRM to Address GDPR

Workbooks CEO and Head of Service Delivery, John Cheney and Penny Lowe, discusses how to best leverage CRM to address the rapidly approaching General Data Protection Regulation (GDPR) in the first part of this series.

It won't come as a surprise that at Workbooks we are driving many of our processes using our CRM platform. This webinar series is about sharing our thinking and approach around GDPR and how to leverage CRM to make it easier to get compliant and remain compliant.

In this webinar we cover:
- What is GDPR and why you need to care about it with your customer data
- How to leverage your investment in CRM to drive compliance
- Lawful grounds for processing data – how to track and remain compliant
Recorded Apr 9 2018 40 mins
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Presented by
John Cheney, CEO, Workbooks CRM
Presentation preview: GDPR Series Part 1: How to Leverage CRM to Address GDPR

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Workbooks CRM - we help you acquire, convert, and retain customers
Workbooks is a UK based organisation offering a feature-rich CRM for marketing, sales and customer service, with additional business functionalities including marketing automation, sales order management and invoicing.
Workbooks joins up the entire organisation around data and processes, promoting teamwork and collaboration. It provides a single 360 view of customers and the information is accessible anytime, anywhere.

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  • Title: GDPR Series Part 1: How to Leverage CRM to Address GDPR
  • Live at: Apr 9 2018 8:00 am
  • Presented by: John Cheney, CEO, Workbooks CRM
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