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CRM at the Heart of Customer Service

Watch an exclusive interview with soak.com, a leading online bathroom retailer, where we discuss how they implemented CRM to address their customer service challenges.

Ilyash Dedat, Customer Service Director at soak.com explains how they have implemented a CRM tool to address their customer service challenges and the benefits they have experienced as a result. Ilyash is joined by Penny Lowe, Head of Service Delivery at Workbooks, who shares her experience of the implementation of the CRM platform.
Recorded Nov 29 2018 45 mins
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Presented by
Ilyash Dedat, Director Customer Services, Soak.com
Presentation preview: CRM at the Heart of Customer Service

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Workbooks CRM - we help you acquire, convert, and retain customers
Workbooks is a UK based organisation offering a feature-rich CRM for marketing, sales and customer service, with additional business functionalities including marketing automation, sales order management and invoicing.
Workbooks joins up the entire organisation around data and processes, promoting teamwork and collaboration. It provides a single 360 view of customers and the information is accessible anytime, anywhere.

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  • Title: CRM at the Heart of Customer Service
  • Live at: Nov 29 2018 10:00 am
  • Presented by: Ilyash Dedat, Director Customer Services, Soak.com
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