This webinar will cover the basics of Master Data, its significance to the enterprise and how it can be stored and managed efficiently using Master Data Management (MDM) platforms. You will also learn about the basics of MDM, why it is growing in importance and the different implementation architecture patterns that enterprises adopt to leverage their Master Data. We will also unveil a brand new MDM implementation pattern that is going to be widely used in the ongoing B-B-C transition accelerated by the growing importance of Ecommerce to every type of enterprise