Why Privacy Protection Goes Beyond Compliance

Presented by

Heather Federman, VP of Privacy and Policy at BigID; David Ray, Director, Cybersecurity and Privacy at PwC

About this talk

While the California Consumer Privacy Act (CCPA) presents a number of operationalization challenges, especially for consumer data rights fulfillment, the regulation's impact will prove more far reaching. In order to build sustainable privacy programs that can adapt and evolve in response to regulatory changes, organizations should move beyond a focus on reporting workflows and request portals. After all, privacy compliance and ethics imperatives extend beyond policies and processes to critical functional areas like data analytics, data governance and security. A data-driven approach that incorporates business context serves as the foundation for enterprise-wide and cross-functional accounting of how personal data is collected and used. At stake is not just regulatory risk. Superficial privacy protection that is not tied to data presents risks for consumer trust in the corporate brand, and long term risk to organizations adopting data-driven strategies. In this webinar, attendees will learn how to: – Leverage compliance processes to extend privacy protection into data management – Integrate data inventories and data governance policies to optimize data usage – Maintain automated approaches to managing privacy risk – Extend leverage insights to determine outcomes and actions for data management and protection – Accelerate data breach notification processes

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BigID aims to transform how enterprises protect and manage the privacy of personal data. Organizations are facing record breaches of personal information and proliferating global privacy regulations like the EU GDPR with fines reaching 4% of annual revenue. Today enterprises lack dedicated purpose built technology to help them track and govern their customer data at scale. By bringing data science to data privacy, BigID aims to give enterprises the software to safeguard and steward the most important asset organizations manage: their customer data. BigID has offices in the US and Israel and is founded by security industry veterans spanning the identity, data security, big data and governance markets.