Selling Technology: How to Build Key Relationships with your Customers

Presented by

Carrie Francey, Diane Updyke & Kelly Ireland

About this talk

The way in which we sell is changing, especially for women in hi-tech careers. Today’s sales environment is culture-driven, and the culture in the hi-tech industry can be a challenging place for women in leadership positions. The biggest change has been in collaborative conversation. There is no product discussion, we don’t talk about hardware, software or service. We discuss the problem or need in depth and work toward a proof of concept. Instead of selling big deals, the market has shifted towards proof of concept, subscription-based and selling to inform. It’s not just about sales anymore; it’s about sales and marketing alignment and how to bridge the gaps. Talking points will include: - How the market has shifted - How women can help and enable other women - Tips and tricks for selling in the world of digital transformation Join this expert panel with Diane Updyke, VP Sales & Advisor, Startups, Carrie Francey, VP Strategic Alliances, HPE and Kelly Ireland, CEO, CB Technologies, as they discuss these and other trends in the tech, startup and SaaS sales environment.

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Women In Cloud Summit celebrates the female entrepreneurs in the tech world; a source of inspiration and support that connects and empowers women in Washington and beyond, helping them to realize their potential and reach new growth through leading cloud industry, community, and government partners. Our mission is to inspire, empower and accelerate the growth for women-led technology companies. We focus on digital transformation to provide digital access, digital capabilities and connections to customers through leading cloud industry, community and government partners. The Women in Cloud Initiative is led by the Ignite WA leadership team in collaboration with Industry Partners, Microsoft Corporation, Hewlett Packard Enterprise (HPE), and Meylah.