Name: Design Thinking for Marketing of Virtual Events
Start: 2020-12-16T00:00:00Z
End: 2020-12-16T00:00:33.000Z
Location: BrightTALK

Women In Cloud is a global network of 100,000 Women Tech Founders, Executives, Tech Professionals, and Allies in 67 countries who are committed to inspiring the tech ecosystem to be an inclusive force for change and take collective action by providing a powerful platform to collaborate, build community engagement and unlock $1B in new net economic access by 2030. Through events and initiatives, Women In Cloud also promotes conversations arounds its focus areas of Cloud Workforce Development, Civic Engagement via Policy Advocacy, Entrepreneurship and Cloud/AI Innovation and Global partnerships with corporations, community leaders, and policy makers. All of which are united by the ESG and UN Sustainable Development Goals that are driven by job creation, diversity and inclusion, technology innovation and sustainability, giving women a powerful platform to accelerate as industry leaders. We are fiscally sponsored by SDG Digital Foundation 501(3c) organization.

This session will empower participants to take actionable steps toward mental wellness, reduce stigma around mental health challenges, and encourage leaders to cultivate a healthier, more balanced culture in their organizations.

Reclaiming Joy: A Burnout Survivor's Call for Mental Health Awareness

In the rapidly evolving world of IT operations, staying ahead of potential issues is crucial for maintaining system performance and minimizing downtime. This session, "Optimizing IT Operations: AIOps Strategies for Proactive Issue Resolution," brings together industry experts Cass Cooper, Monika Mital, and Gareth Edward Jones to explore how artificial intelligence for IT Operations (AIOps) can transform your IT environment.

Key topics include:
- Implementing AIOps for real-time monitoring and issue detection.
- Leveraging machine learning to predict and prevent system failures.
- Enhancing incident response times with automated resolution techniques.
- Best practices for integrating AIOps into existing IT workflows.
- And more.

Join us to discover how AIOps can empower your IT team to move from a reactive to a proactive stance, enabling smoother operations, improved system reliability, and a more resilient IT infrastructure.

Optimizing IT Operations: AIOps Strategies for Proactive Issue Resolution

In today's fast-paced, hyper-connected world, the need for mental and emotional resilience has never been more critical. Join Niya Desai and Clara Schroeder in this enlightening session, "Digital Detox: Embracing Nature in a Burnt-Out World."

This webinar will explore the profound impact of nature on our wellbeing and how digital detoxification can enhance our resilience and overall mental health. The speakers will share personal anecdotes, research-backed insights, and practical strategies for integrating nature into our daily lives, promoting a healthier balance between technology and the natural world.

Key takeaways include:

- Understanding the psychological benefits of nature and its role in mental wellness.
- Practical tips for implementing digital detox strategies in everyday life.
- Exploring storytelling as a powerful tool for connection, healing, and growth.
- Strategies for cultivating a mindful relationship with technology.

Join us for this transformative session to learn how to embrace nature's wisdom and foster a healthier, more resilient mindset in an increasingly digital age.

Digital Detox: Embracing Nature in a Burnt-Out world

In today's dynamic threat landscape, building a security-first culture is essential for safeguarding an organization’s data. This panel session, featuring Michelle Pruitt, Binta Kindle, Swati Popuri, and Cherie Griffith-Dunn, will explore leadership tactics for fostering a mindset of holistic data protection across all levels of the organization.

Key topics include:
- Establishing a security-centric organizational mindset.
- Best practices for leadership to encourage proactive data protection.
- Effective training strategies for promoting security awareness.
- Integrating security considerations into AI and digital workflows.
- And more

Join us to discover how to empower your team, regardless of their technical background, to embrace security as a core value and enhance your organization’s data protection strategy.

Building a Security-First Culture: Leadership Strategies for Holistic Data Protection

How can organizations enable non-technical users to leverage AI through Low Code/No Code platforms without requiring extensive programming knowledge?

This panel session with Doreen Sebben, senior IT leader, Charlotte McGuire, B2B product leader, and Pamela Baker, founder of Core Four Productions, will cover best practices for: 
- Creating user-friendly interfaces.
- Providing appropriate training and support.
- Integrating AI capabilities into business workflows.
- And more.

This discussion is designed to help you empower team members, regardless of their technical background, to be more comfortable with using AI and drive innovation within your organization.

Empowering Citizen Developers with AI-Driven Low Code/No Code Tools

How can businesses effectively evaluate the diverse range of Low Code/No Code platforms available and identify the best fit for their specific needs and objectives?

Join serial entrepreneur and GTM expert Chaitra Vedullapalli, CISO and cybersecurity leader Cherie Griffith-Dunn, and IT executive Dexter Hardy as they discuss how organizations can effectively evaluate these technologies through various lenses, including: cost savings, time to market, employee productivity, and more.

Navigating the Low Code/No Code Landscape: Key Considerations for Your Business

What metrics and frameworks can businesses use to measure the return on investment (ROI) and overall business impact of adopting Low Code/No Code solutions? 

In this panel discussion, Michelle Pruitt, TEDx and keynote speaker, Dee Dee Walsh, developer marketing and business development leader, and Kathy Durfee, cloud cybersecurity and AI expert will explore how organizations can effectively evaluate these technologies through various lenses, including: cost savings, time to market, employee productivity, and more. 

Gain insights to help you make more informed decisions and maximize the benefits of Low Code/No Code platforms.

Measuring ROI and Business Impact of Low Code/No Code Solutions

By shifting from compliance to a committed approach, businesses can leverage ESG principles as a source of competitive advantage. This strategic integration not only addresses environmental and social responsibilities but also drives innovation, operational efficiency, and long-term profitability. Embracing ESG as a fundamental aspect of business strategy positions companies to thrive in a market increasingly driven by sustainability and ethical considerations.

From Compliance to Commitment:Is ESG the New Frontier for Competitive Advantage?

The rapid advancement of AI has increased its integration into corporate decision-making. However, determining the extent of automation before risking corporate governance and ethics is crucial. This Session examines the balance between AI autonomy and human oversight for ethical and compliant practices, aiming to identify best practices for leveraging AI while ensuring transparency and accountability.

Algorithmic Overlords: Balancing AI Autonomy and Human Oversight

Amidst the rising tide of workplace burnout, it's imperative for leaders to act. Explore this session to understand how to protect the most vulnerable groups—women and younger adults—against burnout risks. Backed by compelling data, uncover actionable strategies to cultivate resilience and well-being. Let's unite in our mission to create workplaces where every individual can flourish, supported by evidence and empathy.

Illuminating the Burnout Epidemic Among Women and Millennials in the Workplace

Layoffs and recession panic are all over the news. 

We regularly hear about companies cutting HR and DEI budgets and freezing hiring, but does the data support it? 

In this talk with Dr Solange Charas, we will hear n current economic trends and how to avoid financial panic in the face of the current recession. 

We’ll discuss turnover trends in specific industries, help you understand the different types of unemployment, and review changes in unemployment patterns over time. 

So many organizations have been making problematic decisions about hiring, firing, and layoffs on gut instinct, panic, and fear. Learn how to stand out from the crowd by using data-driven workforce planning to make informed decisions that save money, stress, and time

Avoiding Layoffs During Recession Panic

Leaders must ensure that their narratives align with reality and accurately reflect the organization's values and goals. How can they strike a balance between crafting compelling narratives that inspire action and avoiding the creation of false expectations or narratives that could harm organizational culture and reputation? Should they prioritize authenticity and transparency, even if it means facing the uncomfortable truths and challenges within their organization?
In this session, you will understand the psychological principles behind effective storytelling and its influence on human behavior. 
Explore real world examples of storytelling in leadership and its impact on the organization culture, employee engagement, and business outcomes

The Power of Storytelling in Leadership

Join us for "The Bias Trap: Building Fairness in AI from Ground Up" where we delve into the complexities of ensuring AI systems are unbiased and equitable. In this session, we explore how organizations can address and mitigate the biases inherent in training data. Key topics include initiating AI projects with intentional design, implementing robust ethical frameworks, and ensuring continuous monitoring for fairness. Learn practical strategies to build fairer AI systems and understand the ongoing efforts required to maintain integrity in AI operations. This discussion will empower you with the knowledge to foster fairness in AI from the start.

The Bias Trap: Building Fairness in AI from Ground Up

The Echo Chamber Effect: AI and the Crisis of Intellectual Diversity" explores the urgent dilemma of preventing AI-driven information bubbles that limit creativity and diversity in decision-making. This session will dissect the current creativity diversity landscape, identify threats to intellectual diversity, and discuss strategies to burst AI-generated echo chambers. Through real-world case studies and innovative tools, we will delve into proactive measures to stay ahead of these challenges, ensuring a future where AI enhances rather than hinders intellectual diversity.

The Echo Chamber Effect: AI and the Crisis of Intellectual Diversity

The customer acquisition is moved to digital. Are you ready?
The new B2B buyer has come to expect the same easy, fast, and flexible buying experience they receive as a consumer. They want to work with brands that understand their needs, communicate how they want, and provide a connected customer experience from the first interaction through the entire relationship with that brand.
 
Digital Customer Acquisition is the new battleground for the tech industry. Companies that still think they can maintain a competitive edge by having a better product or solution are already losing to brands who understand the power of providing an amazing customer experience.
In this session, you will hear from industry leaders turning the magic quadrant on its head and changing the competitive landscape by reimagining the customer acquisition experience. Women in Cloud will be joined by Christine Puccio of F5 and Sanjay Mehta of Tackle.io who will discuss digital marketing and sales strategies for designing the customer journey from first interaction to purchase and talk about what’s working in customer success for retaining, expanding, and extending the total lifetime value of a customer. Join them as they explore partner success and the critical role that channel partners play in creating a cohesive customer experience with the vendor and partner.
 
Key Takeaways Include:
•	Designing the Customer Journey – Digital Marketing & Sales Strategies
•	Customer Success – Adoption, Retention, Expansion, Referral
•	Aligning Customer and Partner Success – The Power of Marketplaces

New Competitive Edge: Customer Acquisition Journey Through Digital Marketplaces

Cloud adoption is increasing job opportunities in Cloud Computing. The onslaught of the COVID-19 pandemic has expedited a rapid surge in the adoption of cloud computing infrastructure. Businesses significantly bolster their IT spending, especially in cloud services to rollout business models that meet remote working environments and help them to stay connected with each other. So, as more and more companies invest in cloud infrastructures, a job opportunity in the cloud industry is gaining momentum. 

According to Economic Times, the cloud computing market in India is expected to reach US$4 billion by 2020, from US$2.2 billion in 2018, at an annual growth rate of 30%. This surge in the cloud market will create a million cloud computing job roles by 2022.As businesses compete to lead the cloud ecosystem, they will seek the best talent. A 2018 Pearson VUE study reported that nearly 35% of technical professionals said getting certified led to salary or wage increases and 26% reported job promotions. However, a significant gender gap exists in cloud-based roles, with women accounting for only 12% of cloud computing workers worldwide. 

This webinar is designed to help women explore opportunities to join the cloud computing workforce. In this session we will focus on helping you to provide insights, advice and solutions to get you prepared for a job in the Cloud computing workforce. Plus, learn how you can get access to free digital skilling scholarships to rapidly access cloud jobs. The panel is moderated by Stacy Tatem (WIC Brand Ambassador) and joined by Debbie Uttecht, Brenda Saucedo, and Chaitra Vedullapalli

Advancing Women’s Economic Future In The Cloud Computing Market

The June 15th CIO Power Panel will be an intimate conversation with the key executive women and allies leading large enterprise cloud transformations. This will be the first of Accenture’s quarterly series highlighting technology leaders who are leading from the front. It will be moderated by The Trust, The Wall Street Journal Barron’s Group, Stephanie Chang. Our objective is to provide industry POV around Cloud Journeys for 3 large enterprises, share personal and professional experiences for women leading these efforts, and discuss diversity within these programs. The conversation will highlight the benefits and challenges of a cloud transformation journey, draw additional excitement toward female leadership in technology, and showcase the collaborative partnership between Accenture and WiC and Accenture and its clients.  

Following the Power Panel, Accenture would like to offer a unique opportunity to participants: Open discussion breakout forums with key Accenture technology leaders. The intent of the sessions will be to allow participants a better opportunity to understand what Accenture is doing in the Cloud space, and how they could get involved. Breakouts will include specialized discussions with leaders from our Cloud Transformation, AWS, Azure, and Google Practice teams. Please come join these great women to hear about what opportunities may await you with Accenture!

Interested to explore jobs with Accenture?
Share your candidate profile to secure warm introductions with Accenture recruiters: https://womenincloud.submittable.com/submit/185452/cloudjobs-recruitment-lounge-candidate-profiles

Code of Conduct Agreement: All attendees must agree to abide by the Women in Cloud Code of Conduct: https://www.womenincloud.com/code-of-conduct/

By registering for this event, you are granting permission to be contacted with opportunities by Accenture

Intimate Conversation: Executive Women Leading Enterprise Digital Transformation

This month, we’re talking with Women in Cloud’s Chaitra Vedullapalli. Women in Cloud is a community-led economic development initiative designed to support female technology entrepreneurs. Women in Cloud curates, hosts and takes part in events that further women tech entrepreneurs and their tech solutions. Their events, including an annual summit, are focused on providing women-led businesses with access to opportunity and the ability to network with industry experts, thought leaders, and the advisor community. 

Vedullapalli will talk about the relationship between speakers and event managers, and how you can add real value from either side of the equation. She will discuss why she believes it is important for speakers to deliver more than just content. She will talk about why her approach is more of a curatorial approach. She believes in curating events to get the right mix of people, both speakers and attendees.

You'll learn:
- How to deliver more than just content.
- How world-class event managers can give speakers confidence, opportunities, and experiences.
- How curated events create a positive experience for everyone.

Ask an Event Manager with Chaitra Vedullapalli

Virtual events have become more commonplace in the modern era. With hundreds of people in different places at different times, these events allow businesses to reach a global audience. Planning, promoting, and hosting a virtual event requires the same attention to detail as a real-life event requires; or may be more. A concrete digital marketing plan ensure your online event won’t get lost in the digital shuffle. Attend this webinar to learn how to promote virtual events.

Design Thinking for Marketing of Virtual Events

Virtual events

Marketing

Digital Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful venture capital insights from influential investment experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge and understand market trends and investment opportunities.

Venture Capital

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Design Thinking for Marketing of Virtual Events

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Women in Cloud