Name: Design Thinking for Marketing of Virtual Events
Start: 2020-12-16T00:00:00Z
End: 2020-12-16T00:00:33.000Z
Location: BrightTALK
Rating: 0

Women In Cloud Summit celebrates the female entrepreneurs in the tech world; a source of inspiration and support that connects and empowers women in Washington and beyond, helping them to realize their potential and reach new growth through leading cloud industry, community, and government partners.

Our mission is to inspire, empower and accelerate the growth for women-led technology companies. We focus on digital transformation to provide digital access, digital capabilities and connections to customers through leading cloud industry, community and government partners.

The Women in Cloud Initiative is led by the Ignite WA leadership team in collaboration with Industry Partners, Microsoft Corporation, Hewlett Packard Enterprise (HPE), and Meylah.

The customer acquisition is moved to digital. Are you ready?
The new B2B buyer has come to expect the same easy, fast, and flexible buying experience they receive as a consumer. They want to work with brands that understand their needs, communicate how they want, and provide a connected customer experience from the first interaction through the entire relationship with that brand.
 
Digital Customer Acquisition is the new battleground for the tech industry. Companies that still think they can maintain a competitive edge by having a better product or solution are already losing to brands who understand the power of providing an amazing customer experience.
In this session, you will hear from industry leaders turning the magic quadrant on its head and changing the competitive landscape by reimagining the customer acquisition experience. Women in Cloud will be joined by Christine Puccio of F5 and Sanjay Mehta of Tackle.io who will discuss digital marketing and sales strategies for designing the customer journey from first interaction to purchase and talk about what’s working in customer success for retaining, expanding, and extending the total lifetime value of a customer. Join them as they explore partner success and the critical role that channel partners play in creating a cohesive customer experience with the vendor and partner.
 
Key Takeaways Include:
•	Designing the Customer Journey – Digital Marketing & Sales Strategies
•	Customer Success – Adoption, Retention, Expansion, Referral
•	Aligning Customer and Partner Success – The Power of Marketplaces

New Competitive Edge: Customer Acquisition Journey Through Digital Marketplaces

Cloud adoption is increasing job opportunities in Cloud Computing. The onslaught of the COVID-19 pandemic has expedited a rapid surge in the adoption of cloud computing infrastructure. Businesses significantly bolster their IT spending, especially in cloud services to rollout business models that meet remote working environments and help them to stay connected with each other. So, as more and more companies invest in cloud infrastructures, a job opportunity in the cloud industry is gaining momentum. 

According to Economic Times, the cloud computing market in India is expected to reach US$4 billion by 2020, from US$2.2 billion in 2018, at an annual growth rate of 30%. This surge in the cloud market will create a million cloud computing job roles by 2022.As businesses compete to lead the cloud ecosystem, they will seek the best talent. A 2018 Pearson VUE study reported that nearly 35% of technical professionals said getting certified led to salary or wage increases and 26% reported job promotions. However, a significant gender gap exists in cloud-based roles, with women accounting for only 12% of cloud computing workers worldwide. 

This webinar is designed to help women explore opportunities to join the cloud computing workforce. In this session we will focus on helping you to provide insights, advice and solutions to get you prepared for a job in the Cloud computing workforce. Plus, learn how you can get access to free digital skilling scholarships to rapidly access cloud jobs. The panel is moderated by Stacy Tatem (WIC Brand Ambassador) and joined by Debbie Uttecht, Brenda Saucedo, and Chaitra Vedullapalli

Advancing Women’s Economic Future In The Cloud Computing Market

The June 15th CIO Power Panel will be an intimate conversation with the key executive women and allies leading large enterprise cloud transformations. This will be the first of Accenture’s quarterly series highlighting technology leaders who are leading from the front. It will be moderated by The Trust, The Wall Street Journal Barron’s Group, Stephanie Chang. Our objective is to provide industry POV around Cloud Journeys for 3 large enterprises, share personal and professional experiences for women leading these efforts, and discuss diversity within these programs. The conversation will highlight the benefits and challenges of a cloud transformation journey, draw additional excitement toward female leadership in technology, and showcase the collaborative partnership between Accenture and WiC and Accenture and its clients.  

Following the Power Panel, Accenture would like to offer a unique opportunity to participants: Open discussion breakout forums with key Accenture technology leaders. The intent of the sessions will be to allow participants a better opportunity to understand what Accenture is doing in the Cloud space, and how they could get involved. Breakouts will include specialized discussions with leaders from our Cloud Transformation, AWS, Azure, and Google Practice teams. Please come join these great women to hear about what opportunities may await you with Accenture!

Interested to explore jobs with Accenture?
Share your candidate profile to secure warm introductions with Accenture recruiters: https://womenincloud.submittable.com/submit/185452/cloudjobs-recruitment-lounge-candidate-profiles

Code of Conduct Agreement: All attendees must agree to abide by the Women in Cloud Code of Conduct: https://www.womenincloud.com/code-of-conduct/

By registering for this event, you are granting permission to be contacted with opportunities by Accenture

Intimate Conversation: Executive Women Leading Enterprise Digital Transformation

This month, we’re talking with Women in Cloud’s Chaitra Vedullapalli. Women in Cloud is a community-led economic development initiative designed to support female technology entrepreneurs. Women in Cloud curates, hosts and takes part in events that further women tech entrepreneurs and their tech solutions. Their events, including an annual summit, are focused on providing women-led businesses with access to opportunity and the ability to network with industry experts, thought leaders, and the advisor community. 

Vedullapalli will talk about the relationship between speakers and event managers, and how you can add real value from either side of the equation. She will discuss why she believes it is important for speakers to deliver more than just content. She will talk about why her approach is more of a curatorial approach. She believes in curating events to get the right mix of people, both speakers and attendees.

You'll learn:
- How to deliver more than just content.
- How world-class event managers can give speakers confidence, opportunities, and experiences.
- How curated events create a positive experience for everyone.

Ask an Event Manager with Chaitra Vedullapalli

Achieving your virtual event's goals can be defined as success. And, it is crucial to evaluate your event’s success from the perspective of profitability and goal retention to see how it can impact your bottom line in a positive way. Event success varies per stakeholder, and flows through various phases of sponsor management to event marketing and speaker management. One of the key areas to focus upon is Return on Investment (ROI), which will help you measure your event's success. Attend the webinar on "ROI planning and Realization for Virtual Events" and learn everything you need to know about measuring the success of your virtual event.

ROI Planning and Realization for Virtual Events

According to FBI statistics, one child in America goes missing every 40 seconds. Young children or children with autism are especially prone to wandering around. With parent surveys, researchers found that nearly half of autistic children attempt to wander away from safe and supervised places. More than half of these wandering children go missing, often into dangerous situations. B’ZT’s group tracking app solution with machine-washable smart clothing can reduce that number by keeping children safe and connected to their parents and caregivers without inhibiting independence and well-being. In addition, B’ZT can use IoT technology and adopt augmented reality, virtual reality, or voice recognition to use in visual learning story books and interactive toys in order to aid a child’s development.

The Positive Role of Smart Technology For Child Safety Enclosed Within Clothing

This talk will explore the value that inclusive recruitment adds from a candidate and an organization perspective, we engage four diversity, equity, and inclusion speakers to provide their unique insight.

We will discuss the different ways inclusive recruitment can be implemented, some of the challenges or barriers to overcome, and what support is required to shift towards inclusive recruitment.

Our panel with provide some best practices they’ve learned and been a part of in their career journeys. Our panel includes: 

Allie Knull, ResumeFree™, Founder & CEO
Aatif Baskanderi, Startup Edmonton, Former Director
Jennifer Kneller, Operations Research Analyst
Rachel Wade, Manager, Diversity & Inclusion, Parkland Corp & Founder, Including You Consulting
Tynan Allen, CultureING Podcast, Host

Creating an Inclusive Recruitment Strategy

There is new lexicon for an old scientific challenge. The World Health Organization (WHO) has named the overabundance of COVID-19 information the “infodemic.” While COVID-19 has highlighted the challenge of identifying, aggregating and analyzing validated clinical data to fight diseases; other scientifically complicated diseases with large patient populations have the same challenge. Diseases meeting these criteria are referred to as emerging diseases, because while they may not be new, the science has evolved, and their markets are projected to emerge.

In this webinar you will learn:

- Discuss the data avalanche and its impact on the healthcare industry today.
- Explain the utility of different clinical data types by various stakeholders in healthcare.
- Determine challenges of culling the data avalanche quickly and efficiently.
- Discuss potential pros and cons of data sharing amongst stakeholders.

Harnessing the Power of the Clinical Data Avalanche

Be inspired by youth entrepreneurs from Washington State!
Whether it is making candles, or painting on canvases, there are many ways youth have turned their talent into a business!
On November 14th 2020, entrepreneurs from the Seattle ActOn Children's Fair will speak on a panel to discuss what it is like being a youth entrepreneur. The topics being discussed will cover a variety of areas, such as: how they created a brand, their biggest challenges, and what advice they have for other prospective youth who want to create their own business! There will also be an adult speaker, Leah Remillét, Founder of THE CEO KID— a business course made just for kids.

The goal for the talk is to bring light to teaching kids about becoming youth entrepreneurs while helping parents and adults understand the benefits of supporting entrepreneurship in children.

Meet the Young CEOs: What it takes to be a Youth Entrepreneur

Virtual events have become more commonplace in the modern era. With hundreds of people in different places at different times, these events allow businesses to reach a global audience. Planning, promoting, and hosting a virtual event requires the same attention to detail as a real-life event requires; or may be more. A concrete digital marketing plan ensure your online event won’t get lost in the digital shuffle. Attend this webinar to learn how to promote virtual events.

Design Thinking for Marketing of Virtual Events

Virtual events

Marketing

Digital Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful venture capital insights from influential investment experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge and understand market trends and investment opportunities.

Venture Capital

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Design Thinking for Marketing of Virtual Events

Presented by

About this talk

More from this channel