New Competitive Edge: Customer Acquisition Journey Through Digital Marketplaces

Presented by

Women in Cloud

About this talk

The customer acquisition is moved to digital. Are you ready? The new B2B buyer has come to expect the same easy, fast, and flexible buying experience they receive as a consumer. They want to work with brands that understand their needs, communicate how they want, and provide a connected customer experience from the first interaction through the entire relationship with that brand. Digital Customer Acquisition is the new battleground for the tech industry. Companies that still think they can maintain a competitive edge by having a better product or solution are already losing to brands who understand the power of providing an amazing customer experience. In this session, you will hear from industry leaders turning the magic quadrant on its head and changing the competitive landscape by reimagining the customer acquisition experience. Women in Cloud will be joined by Christine Puccio of F5 and Sanjay Mehta of who will discuss digital marketing and sales strategies for designing the customer journey from first interaction to purchase and talk about what’s working in customer success for retaining, expanding, and extending the total lifetime value of a customer. Join them as they explore partner success and the critical role that channel partners play in creating a cohesive customer experience with the vendor and partner. Key Takeaways Include: • Designing the Customer Journey – Digital Marketing & Sales Strategies • Customer Success – Adoption, Retention, Expansion, Referral • Aligning Customer and Partner Success – The Power of Marketplaces

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Women In Cloud Summit celebrates the female entrepreneurs in the tech world; a source of inspiration and support that connects and empowers women in Washington and beyond, helping them to realize their potential and reach new growth through leading cloud industry, community, and government partners. Our mission is to inspire, empower and accelerate the growth for women-led technology companies. We focus on digital transformation to provide digital access, digital capabilities and connections to customers through leading cloud industry, community and government partners. The Women in Cloud Initiative is led by the Ignite WA leadership team in collaboration with Industry Partners, Microsoft Corporation, Hewlett Packard Enterprise (HPE), and Meylah.