Name: New Competitive Edge: Customer Acquisition Journey Through Digital Marketplaces
Start: 2021-08-12T21:00:00Z
End: 2021-08-12T21:00:58.000Z
Location: BrightTALK
Rating: 5

Women In Cloud is a global network of 100,000 Women Tech Founders, Executives, Tech Professionals, and Allies in 67 countries who are committed to inspiring the tech ecosystem to be an inclusive force for change and take collective action by providing a powerful platform to collaborate, build community engagement and unlock $1B in new net economic access by 2030. Through events and initiatives, Women In Cloud also promotes conversations arounds its focus areas of Cloud Workforce Development, Civic Engagement via Policy Advocacy, Entrepreneurship and Cloud/AI Innovation and Global partnerships with corporations, community leaders, and policy makers. All of which are united by the ESG and UN Sustainable Development Goals that are driven by job creation, diversity and inclusion, technology innovation and sustainability, giving women a powerful platform to accelerate as industry leaders. We are fiscally sponsored by SDG Digital Foundation 501(3c) organization.

Layoffs and recession panic are all over the news. 

We regularly hear about companies cutting HR and DEI budgets and freezing hiring, but does the data support it? 

In this talk with Dr Solange Charas, we will hear n current economic trends and how to avoid financial panic in the face of the current recession. 

We’ll discuss turnover trends in specific industries, help you understand the different types of unemployment, and review changes in unemployment patterns over time. 

So many organizations have been making problematic decisions about hiring, firing, and layoffs on gut instinct, panic, and fear. Learn how to stand out from the crowd by using data-driven workforce planning to make informed decisions that save money, stress, and time

Avoiding Layoffs During Recession Panic

Leaders must ensure that their narratives align with reality and accurately reflect the organization's values and goals. How can they strike a balance between crafting compelling narratives that inspire action and avoiding the creation of false expectations or narratives that could harm organizational culture and reputation? Should they prioritize authenticity and transparency, even if it means facing the uncomfortable truths and challenges within their organization?
In this session, you will understand the psychological principles behind effective storytelling and its influence on human behavior. 
Explore real world examples of storytelling in leadership and its impact on the organization culture, employee engagement, and business outcomes

The Power of Storytelling in Leadership

Join us for "The Bias Trap: Building Fairness in AI from Ground Up" where we delve into the complexities of ensuring AI systems are unbiased and equitable. In this session, we explore how organizations can address and mitigate the biases inherent in training data. Key topics include initiating AI projects with intentional design, implementing robust ethical frameworks, and ensuring continuous monitoring for fairness. Learn practical strategies to build fairer AI systems and understand the ongoing efforts required to maintain integrity in AI operations. This discussion will empower you with the knowledge to foster fairness in AI from the start.

The Bias Trap: Building Fairness in AI from Ground Up

The Echo Chamber Effect: AI and the Crisis of Intellectual Diversity" explores the urgent dilemma of preventing AI-driven information bubbles that limit creativity and diversity in decision-making. This session will dissect the current creativity diversity landscape, identify threats to intellectual diversity, and discuss strategies to burst AI-generated echo chambers. Through real-world case studies and innovative tools, we will delve into proactive measures to stay ahead of these challenges, ensuring a future where AI enhances rather than hinders intellectual diversity.

The Echo Chamber Effect: AI and the Crisis of Intellectual Diversity

Cloud adoption is increasing job opportunities in Cloud Computing. The onslaught of the COVID-19 pandemic has expedited a rapid surge in the adoption of cloud computing infrastructure. Businesses significantly bolster their IT spending, especially in cloud services to rollout business models that meet remote working environments and help them to stay connected with each other. So, as more and more companies invest in cloud infrastructures, a job opportunity in the cloud industry is gaining momentum. 

According to Economic Times, the cloud computing market in India is expected to reach US$4 billion by 2020, from US$2.2 billion in 2018, at an annual growth rate of 30%. This surge in the cloud market will create a million cloud computing job roles by 2022.As businesses compete to lead the cloud ecosystem, they will seek the best talent. A 2018 Pearson VUE study reported that nearly 35% of technical professionals said getting certified led to salary or wage increases and 26% reported job promotions. However, a significant gender gap exists in cloud-based roles, with women accounting for only 12% of cloud computing workers worldwide. 

This webinar is designed to help women explore opportunities to join the cloud computing workforce. In this session we will focus on helping you to provide insights, advice and solutions to get you prepared for a job in the Cloud computing workforce. Plus, learn how you can get access to free digital skilling scholarships to rapidly access cloud jobs. The panel is moderated by Stacy Tatem (WIC Brand Ambassador) and joined by Debbie Uttecht, Brenda Saucedo, and Chaitra Vedullapalli

Advancing Women’s Economic Future In The Cloud Computing Market

The June 15th CIO Power Panel will be an intimate conversation with the key executive women and allies leading large enterprise cloud transformations. This will be the first of Accenture’s quarterly series highlighting technology leaders who are leading from the front. It will be moderated by The Trust, The Wall Street Journal Barron’s Group, Stephanie Chang. Our objective is to provide industry POV around Cloud Journeys for 3 large enterprises, share personal and professional experiences for women leading these efforts, and discuss diversity within these programs. The conversation will highlight the benefits and challenges of a cloud transformation journey, draw additional excitement toward female leadership in technology, and showcase the collaborative partnership between Accenture and WiC and Accenture and its clients.  

Following the Power Panel, Accenture would like to offer a unique opportunity to participants: Open discussion breakout forums with key Accenture technology leaders. The intent of the sessions will be to allow participants a better opportunity to understand what Accenture is doing in the Cloud space, and how they could get involved. Breakouts will include specialized discussions with leaders from our Cloud Transformation, AWS, Azure, and Google Practice teams. Please come join these great women to hear about what opportunities may await you with Accenture!

Interested to explore jobs with Accenture?
Share your candidate profile to secure warm introductions with Accenture recruiters: https://womenincloud.submittable.com/submit/185452/cloudjobs-recruitment-lounge-candidate-profiles

Code of Conduct Agreement: All attendees must agree to abide by the Women in Cloud Code of Conduct: https://www.womenincloud.com/code-of-conduct/

By registering for this event, you are granting permission to be contacted with opportunities by Accenture

Intimate Conversation: Executive Women Leading Enterprise Digital Transformation

This month, we’re talking with Women in Cloud’s Chaitra Vedullapalli. Women in Cloud is a community-led economic development initiative designed to support female technology entrepreneurs. Women in Cloud curates, hosts and takes part in events that further women tech entrepreneurs and their tech solutions. Their events, including an annual summit, are focused on providing women-led businesses with access to opportunity and the ability to network with industry experts, thought leaders, and the advisor community. 

Vedullapalli will talk about the relationship between speakers and event managers, and how you can add real value from either side of the equation. She will discuss why she believes it is important for speakers to deliver more than just content. She will talk about why her approach is more of a curatorial approach. She believes in curating events to get the right mix of people, both speakers and attendees.

You'll learn:
- How to deliver more than just content.
- How world-class event managers can give speakers confidence, opportunities, and experiences.
- How curated events create a positive experience for everyone.

Ask an Event Manager with Chaitra Vedullapalli

Achieving your virtual event's goals can be defined as success. And, it is crucial to evaluate your event’s success from the perspective of profitability and goal retention to see how it can impact your bottom line in a positive way. Event success varies per stakeholder, and flows through various phases of sponsor management to event marketing and speaker management. One of the key areas to focus upon is Return on Investment (ROI), which will help you measure your event's success. Attend the webinar on "ROI planning and Realization for Virtual Events" and learn everything you need to know about measuring the success of your virtual event.

ROI Planning and Realization for Virtual Events

According to FBI statistics, one child in America goes missing every 40 seconds. Young children or children with autism are especially prone to wandering around. With parent surveys, researchers found that nearly half of autistic children attempt to wander away from safe and supervised places. More than half of these wandering children go missing, often into dangerous situations. B’ZT’s group tracking app solution with machine-washable smart clothing can reduce that number by keeping children safe and connected to their parents and caregivers without inhibiting independence and well-being. In addition, B’ZT can use IoT technology and adopt augmented reality, virtual reality, or voice recognition to use in visual learning story books and interactive toys in order to aid a child’s development.

The Positive Role of Smart Technology For Child Safety Enclosed Within Clothing

This talk will explore the value that inclusive recruitment adds from a candidate and an organization perspective, we engage four diversity, equity, and inclusion speakers to provide their unique insight.

We will discuss the different ways inclusive recruitment can be implemented, some of the challenges or barriers to overcome, and what support is required to shift towards inclusive recruitment.

Our panel with provide some best practices they’ve learned and been a part of in their career journeys. Our panel includes: 

Allie Knull, ResumeFree™, Founder & CEO
Aatif Baskanderi, Startup Edmonton, Former Director
Jennifer Kneller, Operations Research Analyst
Rachel Wade, Manager, Diversity & Inclusion, Parkland Corp & Founder, Including You Consulting
Tynan Allen, CultureING Podcast, Host

Creating an Inclusive Recruitment Strategy

Virtual events have become more commonplace in the modern era. With hundreds of people in different places at different times, these events allow businesses to reach a global audience. Planning, promoting, and hosting a virtual event requires the same attention to detail as a real-life event requires; or may be more. A concrete digital marketing plan ensure your online event won’t get lost in the digital shuffle. Attend this webinar to learn how to promote virtual events.

Design Thinking for Marketing of Virtual Events

There is new lexicon for an old scientific challenge. The World Health Organization (WHO) has named the overabundance of COVID-19 information the “infodemic.” While COVID-19 has highlighted the challenge of identifying, aggregating and analyzing validated clinical data to fight diseases; other scientifically complicated diseases with large patient populations have the same challenge. Diseases meeting these criteria are referred to as emerging diseases, because while they may not be new, the science has evolved, and their markets are projected to emerge.

In this webinar you will learn:

- Discuss the data avalanche and its impact on the healthcare industry today.
- Explain the utility of different clinical data types by various stakeholders in healthcare.
- Determine challenges of culling the data avalanche quickly and efficiently.
- Discuss potential pros and cons of data sharing amongst stakeholders.

Harnessing the Power of the Clinical Data Avalanche

Be inspired by youth entrepreneurs from Washington State!
Whether it is making candles, or painting on canvases, there are many ways youth have turned their talent into a business!
On November 14th 2020, entrepreneurs from the Seattle ActOn Children's Fair will speak on a panel to discuss what it is like being a youth entrepreneur. The topics being discussed will cover a variety of areas, such as: how they created a brand, their biggest challenges, and what advice they have for other prospective youth who want to create their own business! There will also be an adult speaker, Leah Remillét, Founder of THE CEO KID— a business course made just for kids.

The goal for the talk is to bring light to teaching kids about becoming youth entrepreneurs while helping parents and adults understand the benefits of supporting entrepreneurship in children.

Meet the Young CEOs: What it takes to be a Youth Entrepreneur

Patient Retention the Golden Egg of Healthcare Marketing Metrics

Are You Future Proofed for Marketing and AI?

Supercharging Customer Data with AI & ML To Power Predictive Insights

Greater Marketing Accuracy Using Artificial Intelligence

Shaping Brand Perceptions with DYI NeuroMarketing AI

Engaging with Retail Associates on your New Product Value Proposition

How Crucial is AI for Razor Sharp Personalisation

Summit: Innovate: Marketing AI Summit 2021

The customer acquisition is moved to digital. Are you ready?
The new B2B buyer has come to expect the same easy, fast, and flexible buying experience they receive as a consumer. They want to work with brands that understand their needs, communicate how they want, and provide a connected customer experience from the first interaction through the entire relationship with that brand.
 
Digital Customer Acquisition is the new battleground for the tech industry. Companies that still think they can maintain a competitive edge by having a better product or solution are already losing to brands who understand the power of providing an amazing customer experience.
In this session, you will hear from industry leaders turning the magic quadrant on its head and changing the competitive landscape by reimagining the customer acquisition experience. Women in Cloud will be joined by Christine Puccio of F5 and Sanjay Mehta of Tackle.io who will discuss digital marketing and sales strategies for designing the customer journey from first interaction to purchase and talk about what’s working in customer success for retaining, expanding, and extending the total lifetime value of a customer. Join them as they explore partner success and the critical role that channel partners play in creating a cohesive customer experience with the vendor and partner.
 
Key Takeaways Include:
•	Designing the Customer Journey – Digital Marketing & Sales Strategies
•	Customer Success – Adoption, Retention, Expansion, Referral
•	Aligning Customer and Partner Success – The Power of Marketplaces

New Competitive Edge: Customer Acquisition Journey Through Digital Marketplaces

Marketing

Digital Marketing

Marketplace

Customer Engagement

Technology Marketing

Acquisition

Competitive Advantage

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful venture capital insights from influential investment experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge and understand market trends and investment opportunities.

Venture Capital

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

New Competitive Edge: Customer Acquisition Journey Through Digital Marketplaces

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