TechTALK: Top 8 Things When Considering Chat and Mobile

Extending chat to mobile customers is one of the hottest topics in mobile engagement. With mobile devices playing an increasingly important role in both e-commerce and in-store spending, connecting with customers wherever they are has become more important than ever. And just as live chat has become a critical part of customer engagement on your website, it’s just as important on your mobile site and mobile app! The shift from desktop to mobile among online consumers is incontrovertible and is accelerating in a variety of ways, including mobile commerce volume, research of products and services, and expectations of service levels. Professionals in e-commerce, marketing, customer service, and customer experience are aggressively deploying strategies to meet customers where they are and to deliver the services and experiences customers want and expect. Live chat has become an expected service on traditional websites and now has the highest customer service rating among online service channels (Forrester, 2017). Live chat on mobile is now expected to standard. Your selection of a great mobile chat solution can have important and enduring implications for your business, and careful consideration of your options is imperative. In this webinar, we’ll be going over the TOP 8 things to considering as you think about Chat and Mobile.