Data Xpresso: Harnessing customer behavior data to stay relevant in ‘new normal’

Presented by

Helena Schwenk, Technology Evangelist,; Eva Murray, Technology Evangelist | Exasol

About this talk

According to McKinsey research, organizations that leverage customer behavior data to generate behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin. Against the backdrop of the pandemic, understanding how key customer segments are emerging, what new patterns of behavior are forming and how preferences are changing has never been more important. Especially when it remains critical to helping organizations stay relevant and plan for the future. In this webinar we will explore examples of leading companies adapting to the new normal, examine some of the challenges they face and talk about the customer-driven tactics and strategies data analytics and BI teams can implement now for long-term success.
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