Conversion Rate Optimization through Web Performance

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Presented by

Alex Painter, Eggplant

About this talk

Why do customers abandon purchases?   Poor-performing pages in the conversion funnel can leach success from an otherwise effective marketing campaign.   In this webinar, we’ll show you how an often-overlooked factor can cause people to drop out before completing a sale and how to identify problem pages quickly and easily.   Finally, we’ll bring you simple but powerful and rarely used techniques for slicker user journeys that deliver real, measurable improvements in conversion.

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Keysight Technologies, Inc. (NYSE: KEYS) delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight’s dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow’s technology products to market faster across the development life cycle. Eggplant test and automation intelligence solutions deliver continuous testing of applications, devices, and digital services enabling your teams to deliver higher quality applications faster than ever before.