Building a Winning Digital Strategy in Retail to Outsmart Your Competition

Presented by

Philip Curran, Head of Quality, eShopWorld; Humza Ahmed, Solution Architect, Keysight;Matt McConnell, Acct Director, Keysight

About this talk

Recent world events have irreversibly changed consumer behavior. As everyday digital interactions have exploded, so have our expectations for seamless online shopping. Now more than ever, retailers need to deliver superior user experiences to stand out in such a crowded marketplace. This webinar will highlight how intelligent user-centric test automation enables retailers to provide a flawless digital experience across all channels, ensuring conversion rates and revenue increase, while cart abandonment goes down. Presented by: Philip Curran, Head of Quality – eShopWorld; Humza Ahmed, Solution Architect – Keysight Technologies; and Matt McConnell, Account Director - Keysight Technologies

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Eggplant is now part of Keysight Technologies. Keysight Technologies Inc. (NYSE: KEYS) is the world’s leading electronic measurement company, transforming today’s measurement experience through innovations in wireless, modular, and software solutions. With its Hewlett-Packard and Agilent legacy, Keysight delivers solutions in wireless communications, aerospace and defense and semiconductor markets with world-class platforms, software and consistent measurement science. The company’s nearly 12,600 employees serve customers in more than 100 countries.