Name: Building a Winning Digital Strategy in Retail to Outsmart Your Competition
Start: 2022-01-20T15:00:00Z
End: 2022-01-20T15:00:57.000Z
Location: BrightTALK
Rating: 4.5

Keysight Technologies, Inc. (NYSE: KEYS) delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight’s dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow’s technology products to market faster across the development life cycle. 

Eggplant test and automation intelligence solutions deliver continuous testing of applications, devices, and digital services enabling your teams to deliver higher quality applications faster than ever before. 

Orchestrating Early Integration Tests for Higher Education's Digital Transformation

Join Hasnain Mohammad (The University of Chicago), Craig Hughes (Wisconsin Foundation Alumni Association), Chelsea Griffith (Wisconsin Foundation Alumni Association), Mkami Wambura (Wisconsin Foundation Alumni Association) & Patrick Grant (Mcanta) for a webinar on automation's crucial role in elevating digital transformation in higher education. Learn how automation accelerates integration testing, ensures seamless system interactions, enhances efficiency, improves reliability, and optimizes budgets. Discover how to "Automate to Elevate" your institution's digital transformation journey.

Automate to Elevate

The demand for better mobile user experience has become priority to the consumer’s use cases as well as to multiple digital services that utilize the faster speeds and low latency that 5G has to offer. Customers that are using 5G won’t tolerate buffering, poor resolution, or freezes. It is a necessity that Device makers and service providers ensure that 5G devices offer the user experience customers expect, no matter what environment and mobility they are in. 

With a growing number existing and new applications that offer unique and emerging digital transformation, service providers and the mobile industry can continue to drive consumers towards 5G, which can lead to increases in revenue with using premium data plans and premium 5G smartphones and of course offering an unparalleled user experience. 

5G provides advantages for the consumer goes beyond just dealing with the ever-growing data traffic demand, but also enabling an unprecedent number of digital and real-time applications and services. 

Within these multiple digital services comes challenges which has added layers of complexity for testing. Users do not tend to use one application in isolation on a mobile device or in a static or linear mode, but within the distance from the nearest 5G tower, the presence of physical barriers, and the number of other devices using the network as well as mobility conditions as well as using multiple accessories, such as Bluetooth headphones.  

During this webinar, we deep dive in how the industry is resolving these complex equations starting from R&D, lab testing and to live services and including dynamic user’s behaviours modelling.

The new era of 5G mobile extended user experience characterization

Dive into the dynamic automotive landscape, where the focus has shifted from vehicle performance to the driver experience and software-defined vehicles. Explore the challenges posed by the increasing complexity of HMI systems and the influence of third-party providers like Apple CarPlay and Android Auto. Discover how Eggplant's advanced software test automation empowers automotive manufacturers to differentiate their systems while ensuring seamless integration and user experience, all within a condensed hardware-software platform

Shifting the driving experience within the automotive industry

In this episode of Test Talks, Chief Technology Evangelists, Jonathon Wright is joined by Paul Gerrard, Founder of TEI to discuss the capabilities and the value of Chat GPT 4 and what we should be aware of when using OpenAI.

Learn more in our blog: https://blog.eggplantsoftware.com/the-rise-of-chatgpt

Chat GPT 4 Testers

In 2025, the number of mobile users worldwide is projected to reach 7.49 billion (Statista). With users that will delete any app that crashes, freezes, or contains bugs, has made the need for mobile testing more critical than ever.  Despite mobile having one of the largest audiences and being the first choice for most, QA teams still face plenty of challenges when testing mobile devices. This talk will touch upon the biggest challenges in the mobile testing domain. Our expert panel will also show you how you can test anything with Eggplant.

What you'll learn: This discussion will help you identify the key challenges you may face when testing your mobile applications and help you plan your testing strategies for 2023.

Top 5 Mobile Testing Challenges in 2023

In this latest Test Talk, technology visionaries Blá Sweeney and Emily Yan come together to dissect the groundbreaking results of a recent survey conducted jointly by Keysight and HIMSS. The survey, a comprehensive exploration into automated software testing within the healthcare sector, sheds light on the pivotal role of automation in transforming healthcare processes. The duo dives deep into the survey's findings, focusing on the challenges that are steering the healthcare industry towards embracing automation.

The survey showcases how automated software testing emerges as a potent solution to address these challenges, offering faster testing cycles, reduced human errors, and increased accuracy in detecting vulnerabilities.

Rise of Automated Software testing for Healthcare

In this Test Talks, we explore the powerful combination of Citrix Workspace and Eggplant Software Test for comprehensive testing and optimization of digital workspaces. We discuss the significance of Citrix Workspace as a platform that enables remote access to applications and desktops, and the challenges organizations face in ensuring its performance, functionality, and user experience.

We introduce Eggplant Software Test, a cutting-edge automation testing tool, and highlight it's latest release, which brings the ability to natively connect and test applications residing on Citrix servers without the need for additional add-ons or downloads. This breakthrough capability enables organizations to test Citrix Workspace directly as an end user, ensuring a realistic and accurate testing environment.

Throughout the webinar, we delve into the benefits of native connection testing, such as non-intrusive integration, a unified user experience across different connection types, leveraging Citrix connection as the System Under Test (SUT), and testing applications with the same security and rights as a normal end user.

Real-world use cases and success stories are shared to demonstrate how organizations have successfully leveraged Eggplant Software Test to overcome testing challenges in Citrix Workspace. These examples showcase the impact of native connection testing on application performance, compatibility across devices and operating systems, user satisfaction, and cost savings.

Humza emphasizes the importance of testing Citrix Workspace and the value that Eggplant Software Test brings through its native connection capability. By adopting this powerful combination, organizations can ensure a seamless user experience, accelerate time-to-market, optimize resource utilization, and enhance application stability.

Enhancing Citrix Workspace Testing with Eggplant Software Test

In this Test Talk, Thierry Zuzel discusses how Keysight's Eggplant, our versatile automation solution, can be used to test the functionalities of various applications, including Computer-Aided Design (CAD) and Product Lifecycle Management (PLM) applications. By using computer vision technology, Eggplant can interact with CAD and PLM application's user interface (UI). We also delve into how Eggplant can identify and interact with UI elements such as buttons, menus, and dialog boxes which enables Eggplant to simulate user actions and validate the expected behaviour of the application's UI.

Enhancing CAD and PLM Testing with Computer Vision

What do you do when your workload keeps increasing but your organisation is on cost savings mode? During Downturn periods, lots of companies tend to be more conservative with their spending and resources, causing development and QA teams to accumulate more tech debt or cut corners in order to meet release deadlines.

In this webinar, we will speak about real-life success stories, best practices and offer advice to QA professionals on how to navigate downturn periods successfully within the Financial Services market.

Our host/interviewer will be Matthew Crabbe, CEO of QA Financial, a leading independent information, research and events company that focuses on QA in the Finance and E-Commerce markets.

Do More with Less! Best Practices for QA Teams During Downturns

There are always going to be new projects to test and new workflows to automate, but an automation engineer will also spend much of their time troubleshooting, maintaining, and enhancing existing test scripts. For this reason, the ability to read and understand the automation codebase is nearly—if not equally—as important as its timely and recurring execution.In this session, we briefly explore several high-level concepts (and criticisms) of what it means to write clean code according to Robert C. Martin and his 2008 book Clean Code: A Handbook of Agile Software Craftsmanship and how one can apply this knowledge successfully within the Eggplant ecosystem.

Clean Code: Learn to apply the 5S methodology

Following on from our conversation with Sauce Labs.Jonathon Wright catches up with Marcus Merrell, VP of technology Strategy to discuss all things Sauce Labs.

Sauce Labs - Q&A

Salesforce is the dominant customer relationship manager (CRM) platform used by countless enterprise organizations across the globe today. Whether users are dealing with new implementation, a migration from an existing system, or new automation workflows, these best practices will help you achieve successful Salesforce test automation.

This webinar from our partners at RCG Global Services covers key learnings and best practices for complex Salesforce implementation. Tune in to learn: 
• key tactics for Salesforce test management
• critical considerations when Salesforce testing
• different types of data migration efforts
test automation strategies with Keysight Eggplant DAI

Strategic Salesforce Test Management, a presentation from our partners at RCG

Software teams in the defense and aerospace sectors are increasingly relying on UI automation to deliver quality software on time. UI automation allows testers to rigorously test applications in a non-invasive manner, a key requirement when working with sensitive — and often top secret — systems. 

Join our resident expert, Lindsey Rominsky, as we demonstrate the transformative power of UI automation. Lindsey has spent the last 15 years as a software engineer in the defense industry, working for various Department of Defense contractors. She brings her unique experience as an Eggplant user of 6 years to the conversation to show how teams can get started with UI automation.

Non-Invasive Testing with UI Automation

Join our panel of experts as they discuss how automation is helping to meet the biggest challenges of healthcare in 2022 including: how to do more with less, protecting revenue integrity through more accurate data, reducing the administrative burden on nurses and doctors, and meeting the expectations of consumer-driven healthcare trends.

The Future of Patient Care Requires Test Automation

開発対象のソフトウェアが高度化・複雑化される一方で、品質および信頼性に対する要求が高まっています。昨今のソフトウェア開発はより難しいものとなっており、オートモーティブ業界でも同様の状況です。
テストの重要性がより深く認識され、開発期間の多くを占めるテストをいかに効率的・効果的に実施するかは、多くのプロジェクトでの関心事項ではないでしょうか。
これを解決する方法の一つとして自動テストを導入したものの、自動テストに課題があり期待よりも効果を上げられていない現場も多いのではないでしょうか。
 
本セッションでは、豆蔵のテストコンサルタントが考える自動テストの課題とその対応策についてお伝えします。
・テスト漏れをいかに防ぐか（テストの網羅性）
・不具合をいかに検出するか（欠陥検出の向上）
をメインテーマに、自動テストプラットフォーム Eggplant の活用方法についてお話しします。

テストコンサルタントが考える、自動テストの課題と対応策。 〜次世代自動テストプラットフォーム Eggplantのオートモーティブ業界での適用事例〜

Recent world events have irreversibly changed consumer behavior. As everyday digital interactions have exploded, so have our expectations for seamless online shopping. 

Now more than ever, retailers need to deliver superior user experiences to stand out in such a crowded marketplace.  

This webinar will highlight how intelligent user-centric test automation enables retailers to provide a flawless digital experience across all channels, ensuring conversion rates and revenue increase, while cart abandonment goes down. 

Presented by: Philip Curran, Head of Quality – eShopWorld; Humza Ahmed, Solution Architect – Keysight Technologies; and Matt McConnell, Account Director - Keysight Technologies

Building a Winning Digital Strategy in Retail to Outsmart Your Competition

Artificial Intelligence

Digital Transformation

Ecommerce

Retail

Software Test Automation

Test Automation

User Behavior

User Experience

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Building a Winning Digital Strategy in Retail to Outsmart Your Competition

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