Empowering Your Marketing By Improving People’s Financial Lives

Presented by

Jane Barratt, MX Chief Advocacy Officer

About this talk

People’s expectations have dramatically changed, but many organizations haven’t. To successfully reach and engage with customers, financial institutions could consider incorporating data-driven wellness initiatives in their marketing efforts. Join, Jane Barratt, Chief Advocacy Officer at MX to see how changing the conversation from selling customers to identifying and meeting needs can be a crucial differentiator in a competitive landscape. In this webinar you’ll learn: - How the financial landscape is fundamentally changing and what you can do to stay competitive - How financial wellness and customer advocacy increase share of wallet -How to effectively implement a data-driven advocacy program in your organization

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MX puts a user’s data on center stage, molding it into a cohesive, intelligible, and interactive visualization. As a result, users engage more often and more deeply with your digital banking products.