How to Use Design as a Competitive Advantage

Presented by

Derek Boman, Director of User Experience at MX

About this talk

We are well past the time when design could be an afterthought or relegated to simple aesthetics. High maturity organizations consider design a competitive advantage and have business strategies aligned to make it happen. Financial institutions, now face competition from the likes of Apple, Google, and Amazon for whom user experience is a core competency. Learn how FIs can take a page from technology companies in maturing their practices around user-centered design and customer experience. We’ll also share a little of how we think about product design at MX which has helped us achieve numerous product awards including 6 Finnovate “Best in Show” awards.

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MX puts a user’s data on center stage, molding it into a cohesive, intelligible, and interactive visualization. As a result, users engage more often and more deeply with your digital banking products.