Name: Live Q&A: Proactively Using Customer Data for Good
Start: 2020-04-28T17:30:00Z
End: 2020-04-28T18:01:14.000Z
Location: BrightTALK
Rating: 5

MX puts a user’s data on center stage, molding it into a cohesive, intelligible, and interactive visualization. As a result, users engage more often and more deeply with your digital banking products.

The financial industry is shifting fast, forcing many fintechs to adapt or get left behind. Recently we’ve seen Chase restrict scraping for those that don’t have an API relationship with them, and it’s likely that other big banks will follow suit. 

So how do you prepare for, and adapt to, this ripple effect? Join two of our Product General Managers, Nate Caldwell and Cosme Salazar, as they dive into different ways you can adapt your thinking when putting together your data and digital strategy.

3 Crucial Insights to Continue Accessing Account Data Beyond 2020

Data is the new currency—regardless of how you measure it, from having a five-star app, growing adoption, or increasing engagement. But how do you establish a foundation of data that builds trust? And what does it mean to be the primary financial institution in the new digital ecosystem? 

Join Spencer Morris, Product General Manager at MX,  to learn how you can use good data to create customer trust, and why that trust is essential to becoming a leader in the future of banking.

In this webinar, you’ll learn: 
- How to build a proper foundation of data, and how to achieve it in half the time
- How data aggregation and enhancement can create trust, engagement, and grow revenue with more logins, more account openings, and more frequent transactions
- How using data can help you create relevant customer experiences across every digital touchpoint

How Financial Institutions Can Use Data to Build Trust

Data is the new currency—regardless of how you measure it. But is your data quality good enough to effectively compete? And have you ever thought about how much money you could potentially be leaving on the table if your data isn’t easily accessible and actionable? 

Join Cosme Salazar, Product General Manager at MX, to learn what data mistakes you might be making and how to increase profitability by avoiding them once and for all. 

In this webinar, you’ll learn: 
-  When it makes sense to buy vs. build. And why building can, in fact, slow you down at times
- How to reduce unnecessary points of friction in your applications with the highest level of data coverage and tools like IAV
- What it really takes to meet customers’ expectations, and why the ability to create hyper-personalized experiences is more critical than ever before 
- Why enhanced data and multi-sourced aggregation are essential to winning customers' loyalty in today’s ultra-competitive digital-ecosystem

Four Fintech Data Faux Pas and How to Avoid Them

What does the financial industry have in common with Maslow’s Hierarchy of Needs? More than you might think. Watch as Nate Caldwell, Product General Manager at MX, discusses the future of banking, and how Maslow's Hierarchy of Needs is imperative for improving both their customers’ financial wellbeing and their bottom line.

Maslow’s Future of Banking

Most financial institutions have siloed customer data all across their organization—making it hard to access and nearly impossible to act on.

Join Dan Ries, Product Manager at MX, for our webinar: A Data-Driven Approach to Really Knowing Your Customers on Thursday, March 7th at 1:00 P.M. EST to learn how you can leverage your data to strengthen engagement with customers, boost adoption among new users, and drastically increase ROA.

In this 45 minute webinar you’ll learn how you can:

Place the right offer in front of the right account holders at the right time

Create segments, deploy adaptive offers, and start tracking campaigns instantly

Breakdown data into visual formats so you can discover and act on new opportunities faster

With unprecedented choice and virtually no friction, consumers can easily switch to data-savvy competitors or big tech companies for their financial needs. Financial institutions that effectively use data to increase revenue, reduce cost, and deliver truly amazing customer experiences will win new customers and drive ROA.

A Data-Driven Approach to Really Knowing Your Customers

How are emerging technologies like AI, machine learning, blockchain, and cloud computing changing the way financial institutions do business?

Join this panel where we will discuss:
- Using AI for fraud prevention and detection
- How can new tech be used to create a more personalized and improved customer experience?
- Extracting value from piles of data to create actionable insights
- Dealing with legacy systems, increased regulations, and working in silos

Speakers:
Ryan Lee, CPO, Modo Payments (Moderator)
Brandon Dewitt, Co-Founder & CTO, MX
Srini Srinivasan, Srini Srinivasan, Chief Product Officer & Founder
Richard Scioli, Head of Growth, Alloy

AI, Machine Learning and Beyond: Changing the Future of Finance

Brandon Dewitt, CTO and Co-Founder of MX, discusses lessons learned from bicycles and bell-curves and how they impact the future of banking.

In this session, you will learn:

- MX's unique mission
- Where innovation fits into growth strategy
- What's exciting about the future of banking
- What are the challenges banks and financial institutions will face in the next 10 years?
- How can banks and financial institutions prepare for the future?

Banks, Bikes, and Bell Curves

We are well past the time when design could be an afterthought or relegated to simple aesthetics. High maturity organizations consider design a competitive advantage and have business strategies aligned to make it happen. Financial institutions, now face competition from the likes of Apple, Google, and Amazon for whom user experience is a core competency. Learn how FIs can take a page from technology companies in maturing their practices around user-centered design and customer experience. We’ll also share a little of how we think about product design at MX which has helped us achieve numerous product awards including 6 Finnovate “Best in Show” awards.

How to Use Design as a Competitive Advantage

With consumers in the driver seat of their financial lives, a data-driven strategy is a requisite for continued success. Join Ron Shevlin, Managing Director of Research at Cornerstone Advisors, for our webinar Financial Industry Trends: The Impact of Data in the Digital Age on Thursday, July 18 at 12PM PT where he’ll discuss the three main data trends that will impact the financial industry in the next 10 to 15 years. He’ll also share insights into what it will take to remain competitive in the digital age. 


In this webinar, you’ll learn about the 3 big data trends in the financial industry:

- The assimilation of AI: AI is going to become an indispensable component of systems and tools
- Platformification of analytics: analytics capabilities will be provided as a service by open platforms
- The importance of financial health: financial health will emerge as the key factor to distinguishing how financial institutions compete

Financial Industry Trends: The Impact of Data in the Digital Age

In this webinar, you’ll learn about the 3 big data trends in the financial industry:

- The assimilation of AI: AI is going to become an indispensable component of systems and tools
- Platformification of analytics: analytics capabilities will be provided as a service by open platforms
- The importance of financial health: financial health will emerge as the key factor to distinguishing how financial institutions compete

People’s expectations have dramatically changed, but many organizations haven’t. To successfully reach and engage with customers, financial institutions could consider incorporating data-driven wellness initiatives in their marketing efforts. 

Join, Jane Barratt, Chief Advocacy Officer at MX to see how changing the conversation from selling customers to identifying and meeting needs can be a crucial differentiator in a competitive landscape. 

In this webinar you’ll learn:

- How the financial landscape is fundamentally changing and what you can do to stay competitive
- How financial wellness and customer advocacy increase share of wallet 
-How to effectively implement a data-driven advocacy program in your organization

Empowering Your Marketing By Improving People’s Financial Lives

Data aggregation is significantly changing the way financial institutions use and share customer information. And with Open Banking quickly gaining ground in the financial industry, it’s now more important than ever before to be part of the conversation. 

Today’s consumers want to manage their accounts in one place—with convenience and ease. And with the right type of partner, you can serve your customers’ needs securely, without ever compromising their financial information. Join Nate Caldwell, Product Manager at MX, for this timely conversation.

In this webinar you’ll learn: 
- The significance of data quality when it comes to creating a  seamless customer experience
- What the current state of aggregation is, and how the way people connect to their financial data is changing
- The importance of data aggregation and the primary benefits to both you and your customers

The State of Aggregation: An Open Banking Conversation

The financial industry is going through a digital transformation that will fundamentally redefine the way financial institutions connect with existing customers and reach new users. Today, consumers’ expectations for simplicity and convenience is at an all time high. To meet their growing demands, financial institutions must strengthen their digital strategy with new technologies—from chatbots to machine learning—powered by clean data. 

Join Justin Martin, Product General Manager for Mobile at MX, to learn how you can leverage technology, powered by clean data, to drive digital initiatives that lead to higher engagement. 

In this webinar you’ll gain three main insights: 
- How a lower barrier to entry in the financial industry is causing less friction and more choice for consumers
- How you can attract younger demographics and build loyalty along the way 
- How incorporating new technologies into your digital strategy increases engagement and boosts retention

How to Power Your Digital Strategy with New Technologies

Join Don MacDonald CMO, MX and Ivan Hurtt Product, MX for our webinar "Don’t Let Apple Take a Bite Out of You: Compete Against Big Tech" this Friday, March 29, 2019.

Learn how you can leverage your data to create a truly exceptional customer experience and compete effectively against the big tech giants. 

In this webinar we’ll discuss the elements of a winning strategy: 

- Understand how Apple’s user experience drives their competitive advantage 
- How MX helps you use your data to create a world class customer experience 
- How to achieve a time-to-market advantage with MX

Don't Let Apple Take a Bite Out of You: Compete Against Big Tech

Financial stress can drastically impact employees’ wellbeing and work performance. In fact, a recent report revealed that 60% of employees facing financial issues were unable to focus during work. Financial institutions are well positioned to help employees manage their finances more effectively with the right education, tools, and guidance.

When employees are financially stronger, they become advocates that can help your members make well-informed decisions about their financial goals. Strengthening your members’ financial literacy, strengthens your credit union as a whole.

How to Increase Financial Awareness

Data-driven member advocacy is the new standard for success. In this webinar you'll learn how data can help you become member-obsessed, what steps to take to maximize your member advocacy, and why there's no better time than right now to pivot your business model to be data first.

Why Member Advocacy Matters: Make an Impact Now

Join Gerald Ashby, Product General Manager, and Derek Bell, Product Marketing Manager, as they discuss ways you can leverage customers’ data to better serve them in this time of need. 

See how you can use your data for good. This webinar will answer some of the most pressing questions around data: 
- How can data-driven decision making help me and my customers in times of economic uncertainty?
- How do I leverage data to provide better, more relevant offers and products to customers? 
- What actions should I be taking based on my customer data?

Live Q&A: Proactively Using Customer Data for Good

Data Best Practices

Customer Advocacy

Customer Data

Financial advisor

Financial Management

Fintech

Financial Marketing

Join this new, vibrant community to learn and connect with top thought leaders, startups and banks who are disrupting the financial services industry. Keep up with the latest news and trends in Fintech and take part in lively debates on topical issues and challenges.

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Live Q&A: Proactively Using Customer Data for Good

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