COVID-19: Changing sentiment, attitudes and behaviours of the over 50s

Presented by

Chris Knight, LGRR, Millie Hyde-Smith, LGRR, Tony Mattson, Havas Media Group

About this talk

It’s undeniable that this global pandemic has had a huge impact on our daily lives. You would need more than a crystal ball to foresee what the longer-term impact might be. However, we are already starting to see shifts in the over 50’s sentiment, attitudes and behaviours in response – from feelings of ageism to a greater concern about their family rather than themselves. What shifts are we seeing and what does this actually mean for financial advice? Join Chris Knight, CEO of Legal & General Retail Retirement, as he talks to Millie Hyde-Smith, Head of PR & Thought Leadership LGRR, and Tony Mattson, Head of Strategy at Havas Media Group. We’ll be discussing the latest consumer insights from the UK’s over 50 population – how COVID-19 is changing their sentiment, attitudes and behaviours and what this might mean for your business and your clients.

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Our content provides in-depth, up to date insights for financial advisers interested in this market. Our mission is to help as many people as possible achieve financial security in later life and enjoy the colourful retirement they want and deserve. There are nearly 12 million people in the UK aged 65 or over and this segment is growing. We believe that working together with advisers, there is an opportunity to transform and improve the retirement and lending marketplace. This channel supports financial advisers and wealth managers in the UK’s retirement sector. This is not a consumer advertisement and should not be relied upon by private customers or any other persons.