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Maximize The Reach Of Your Content Through Micro-Influencers

Micro-influencers are a hot topic in marketing today. Although micro-influencers are stealing headlines in the B2C world, the B2B world is starting to catch fire in an unexpected way.

Within your organization, there might be a whole team of potential micro-influencers sitting right beside you – your own employees. According to Altimeter Group, branded content reaches 561% further when shared by employees versus the same content shared through branded channels.

Join PostBeyond’s Daniel Ku and Sarah Beatty as they explore how leading companies amplify the reach of their content through micro-influencers. Discover how your organization can unleash the collective efforts of your employees to maximize your content distribution.

In this webinar, you’ll learn how to:

- Leverage your micro-influencers for content distribution
- Increase employee engagement on social media
- Connect with your audience through your employees

About the presenters:

Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, content marketing best practices, and employee advocacy.

Sarah Beatty is a Customer Success Manager at PostBeyond and helps companies stand out from the online noise. With a background in digital brand journalism, she consults B2B and B2C companies on best practices to drive business results by navigating the emerging opportunities in social media marketing.
Recorded Aug 8 2018 44 mins
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Presented by
Daniel Ku, Director of Marketing, Sarah Beatty, Customer Success Manager, at PostBeyond
Presentation preview: Maximize The Reach Of Your Content Through Micro-Influencers

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  • Maximize The Reach Of Your Content Through Micro-Influencers Recorded: Aug 8 2018 44 mins
    Daniel Ku, Director of Marketing, Sarah Beatty, Customer Success Manager, at PostBeyond
    Micro-influencers are a hot topic in marketing today. Although micro-influencers are stealing headlines in the B2C world, the B2B world is starting to catch fire in an unexpected way.

    Within your organization, there might be a whole team of potential micro-influencers sitting right beside you – your own employees. According to Altimeter Group, branded content reaches 561% further when shared by employees versus the same content shared through branded channels.

    Join PostBeyond’s Daniel Ku and Sarah Beatty as they explore how leading companies amplify the reach of their content through micro-influencers. Discover how your organization can unleash the collective efforts of your employees to maximize your content distribution.

    In this webinar, you’ll learn how to:

    - Leverage your micro-influencers for content distribution
    - Increase employee engagement on social media
    - Connect with your audience through your employees

    About the presenters:

    Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, content marketing best practices, and employee advocacy.

    Sarah Beatty is a Customer Success Manager at PostBeyond and helps companies stand out from the online noise. With a background in digital brand journalism, she consults B2B and B2C companies on best practices to drive business results by navigating the emerging opportunities in social media marketing.
  • Build A Compelling Employer Brand Through Employee Advocacy Recorded: Jun 26 2018 69 mins
    David Lloyd, CEO of PostBeyond and Kasey Sixt, VP at CKR Interactive
    Join David Lloyd (CEO, PostBeyond) and Kasey Sixt (VP, CKR Interactive) in this webinar as they discuss how companies can enable their employees to become brand advocates and attract top talent.

    In this webinar, you'll learn how to:
    - Craft an employer branding strategy using social media
    - Leverage employee advocacy to strengthen your employer brand
    - Attract top talent through your employees' social networks
  • How The Travel Corporation Amplifies Their Global Brands with Social Advocacy Recorded: Oct 24 2017 54 mins
    Dan Christian, Chief Digital Officer at The Travel Corporation and Evan Lewis, Product Manager at PostBeyond
    You create awesome content for your brand, but reaching your target audience is an entirely different battle. With buyer expectations changing quickly, travel companies are searching for ways to keep up and stay connected with their customers through social media.

    In this webinar, we chat with Dan Christian, Chief Digital Officer at The Travel Corporation to discuss:

    Why employee advocacy is an untapped revenue driver for travel companies
    The key steps to getting employees excited and on board with sharing on social media
    How one Travel Corporation brand generated over 450K content interactions and $1M in earned media value through their employees
PostBeyond
PostBeyond

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  • Title: Maximize The Reach Of Your Content Through Micro-Influencers
  • Live at: Aug 8 2018 6:00 pm
  • Presented by: Daniel Ku, Director of Marketing, Sarah Beatty, Customer Success Manager, at PostBeyond
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