Using Artificial Intelligence To Transform Digital Experiences

Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

In this session, you will learn:
- Where Experience Businesses are investing resources to improve customer experiences.
- The returns they are realizing on those investments.
- Highlights of industry-specific priorities and results.

Presented by:
- Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
- Kari Woolf, Group Manager, Adobe
- Maxie Schmidt-Subramanian, Principal Analyst, Forrester

In this fast-paced digital revolution, high-tech companies face numerous competitive threats and obstacles in meeting rising expectations of B2B and B2C customers. Understandably these enterprises are taking a customer-centric approach to combating these threats.

According to a new Ovum report commissioned by Adobe, marketers are responding to these threats by investing in digital marketing, but progress appears to be slow. Continued advancement depends on further investments, reimagined business models, mobile prioritization, a deeper understanding and reliance on data as an enterprise currency, tighter channel integration, and closer collaboration across organizations.

In this webinar, participants will learn:
- The competitive threats and customer engagement challenges facing high-tech firms
- How high-tech enterprises are meeting customer expectations
- The necessary elements to fuel digital progress
- A look at future technology investments in high tech

Presented by:
- Jill Steinhour, Director, Hi-Tech Industry Strategy, Adobe
- Mila D’Antonio, Principal Analyst, Customer Engagement, Ovum

Businesses are improving the design and delivery of digital experiences through artificial intelligence and machine learning. With Adobe Sensei, marketers are predicting and executing exceptional experiences with new integrated data services and unified profiles.

In this session you will hear from experts and leading analysts about:
- The role artificial intelligence and machine learning are playing in today's ecosystem
- The capabilities Sensei can bring across marketing, analytics and advertising
- How to begin or continue the implementation for your business

Presented by:
- Dr. Anand Rao, Partner, Global AI & Innovation Lead, Data & Analytics, PwC
- David Devisser, Principal Architect, Strategic Partnerships, Adobe

Advertisers face an increasingly challenging balancing act to deliver personalized, integrated and relevant experiences to audiences while ensuring privacy, brand safety, and the ability to collect and analyze audience data across all channels. With the right approach and technology, however, brands can not only achieve a balance, but seize an opportunity to deliver the best digital experiences for their customers.

In this session, brands, agencies, creative pros, marketers and technologists will learn from experts at eMarketer and Adobe who will cover how to:
- Improve the customer experience and win trust
- Optimize advertising effectiveness through improved analytics, targeting, and personalization across a multitude of channels
- Ensure brand safety and prevent ad fraud
- Apply best practices for cross-channel media measurement, including advanced TV

Presented by:
- Lauren Fisher, Principal Analyst, eMarketer
- Jared Levitt, Advertising Consultant, Adobe

Organizations embracing a direct-to-consumer strategy are beginning to realize traditional advertising is becoming more costly and less effective. By leveraging digital marketing tools, they are starting to invest in content-driven commerce strategies with dedicated content and personalized experiences. These strategies are intended to craft contextual stories and user-driven content to drive conversion and revenue.

This webinar focuses on the challenges facing decision-makers seeking to integrate content with ecommerce journeys.

Presented by:
- Ali Alkhafaji, CTO, TechAspect Solutions, Inc.
- Joe Brannon, Global Commerce Director, TechAspect Solutions, Inc.

Mobile marketing technology gives organizations the power to reach and inform people in exactly the places and moments where they can make decisions and take action. Learn about why this approach is better when integrated into a broader cross-channel strategy.

In this session, you will learn:
- How Adobe Campaign’s mobile capabilities can help marketers create these types of mobile moments.
- Techniques Adobe Experience Cloud customers are applying in a variety of industries.
- How Adobe Campaign is investing in expanded mobile and cross-channel marketing capabilities.

Presented by:
- Bruce Swann, Group Product Marketing Manager, Adobe
- Jeremy Finch, Product Marketing Manager, Adobe

Many organizations struggle with providing consistent experiences across the customer journey. Challenges can include organizational alignment, siloed technology and data, and the ability to personalize messages at scale across numerous touchpoints.

These challenges only grow exponentially when marketing organizations are globally distributed or need to consider a global audience. In five steps, the Adobe Campaign team presents best practices to address global marketing challenges and execute a global marketing strategy focused on customer experience and digital transformation.

In this session you will learn:
- The role of technology in the context of global data and content
- Examples of best practices for global marketing strategies
- How Adobe Campaign and Adobe Experience Cloud enable consistent customer experiences across channels and regions

Presented by:
- Val Niehaus, Senior Manager, Adobe Consulting Services
- Timo Kohlberg, Product Marketing Manager, Adobe

We’re in the age of digital transformation — and empowered digital consumers. They expect consistent and timely messaging wherever you interact with them, but this is nearly impossible without the right tools and unified consumer data across the organization.

See how the partnership of Adobe, Microsoft and EY can uniquely change the way Financial Services and Insurance companies engage with their consumers through the use of smart data, campaign orchestration, web experiences, and a single view of customers.

Join this webinar to:
- Hear about emerging digital marketing capabilities and industry trends
- Learn how unified customer data, AI, and the right data visualizations help you deliver seamless experiences
- See a demo of our integrated sales and marketing tools for customer experience management

Presented by:
- Bernhard Klein Wassink, Partner, Global Insurance Customer & Growth Solution Leader, EY
- Avril Castagnetta, Financial Services Insurance Digital Marketing Leader, EY
- Chandra Stevens, Worldwide Marketing Solutions Director, Microsoft
- Chris Young, Director, Financial Services Industry Strategy, Adobe

For years healthcare has operated on an experiential island – a healthcare consumer relied upon the expertise of the doctor or other healthcare professionals, the engagement was episodic or “as needed”, very little control was exercised by the consumer, and there was little to no transparency within the ecosystem.

The expectation on the part of healthcare consumer and providers that the experience would be as it had forever resulted in very little need for digital engagement, and very little cross-over of experiential expectations of consumers found in other industries. That is changing rapidly as healthcare consumers are comparing digital experiences across platforms, across industries, and their expectations of what is a good experience, a bad experience, or an exceptional experience is evolving.

In this session you will learn:
- Disruption is the new normal in healthcare as non-traditional healthcare companies enter the market
- Paradigm-changing technology is changing the healthcare landscape
- How the industry responding to this disruption
- How Adobe can help you be a part of the healthcare experiential revolution

Presented by:
- Kevin Ellenwood, Healthcare Digital Transformation, Accenture
- Thomas Swanson, Director of Healthcare Industry Strategy & Marketing, Adobe

It's time for your analytics to grow up. Your company can realize substantial material gains in customer lifetime value through the use and application of advanced analytics. According to Forrester, by 2021 companies that invest in advanced analytics to drive insights at scale will boost total global annual revenues to $1.8 trillion.

In this session, you will learn:
- How a “good enough” approach to analytics impedes your customers’ experience and your company’s profitability.
- Best practices, frameworks, and practical strategies for taking your analytics to the next level throughout the customer journey.
- Examples of how brands have gone from good to great by improving their analytics practice.

Presented by:
- Nate Smith, Group Product Marketing Manager, Adobe
- John Lovett, Senior Director, Data Strategy, Search Discovery

In this fast-paced digital revolution, high-tech companies face numerous competitive threats and obstacles in meeting rising expectations of B2B and B2C customers. Understandably these enterprises are taking a customer-centric approach to combating these threats.

According to a new Ovum report commissioned by Adobe, marketers are responding to these threats by investing in digital marketing, but progress appears to be slow. Continued advancement depends on further investments, reimagined business models, mobile prioritization, a deeper understanding and reliance on data as an enterprise currency, tighter channel integration, and closer collaboration across organizations.

In this webinar, participants will learn:
- The competitive threats and customer engagement challenges facing high-tech firms
- How high-tech enterprises are meeting customer expectations
- The necessary elements to fuel digital progress
- A look at future technology investments in high tech

Presented by:
- Jill Steinhour, Director, Hi-Tech Industry Strategy, Adobe
- Mila D’Antonio, Principal Analyst, Customer Engagement, Ovum

Delivering powerful experiences start with knowing, understanding, and reaching the right audiences. With customer data stored and owned by disparate teams across organizations, enterprises are breaking down technology and organizational silos by investing in data management platforms (DMPs) to centralize audience management and audience activation.

This session outlines the evolution and value of DMP technology, such as Adobe Audience Manager, to enable digital marketers to manage audience strategy at scale.

Join us as to learn the following:
- How DMP technology and practices have evolved
- Key innovations in the DMP space
- Tips for data privacy

Presented by:
- Rakhi Patel, Sr. Product Marketing Manager, Adobe
- Stefanie Hineman, Martech Audiences & Personalization, Intuit

Over the past sev­er­al years, we’ve seen our cus­tomers, large and small, under pres­sure to cre­ate and man­age an unprece­dent­ed amount of dig­i­tal assets than ever before. From thou­sands to mil­lions of images, graph­ics, videos, and new emerg­ing rich media assets, brands need their assets to be orga­nized and dis­trib­uted to bet­ter engage, win, and serve cus­tomers.

This has result­ed in Dig­i­tal Asset Man­age­ment (DAM) becom­ing the crit­i­cal tech­nol­o­gy and busi­ness process to bring order to the chaos among cre­ative, mar­ket­ing, busi­ness, and tech­nol­o­gy teams. The new mea­sure of suc­cess goes beyond basic man­age­ment to an expand­ed sup­port of the upstream cre­ative process, includ­ing deliv­er­ing cus­tomer expe­ri­ences at every point in the cus­tomer jour­ney.

Presented by:
- Nick Barber, Analyst, Forrester
- Elliot Sedegah, Group Product Marketing Manager, Adobe

Regardless of industry, personalization of experiences across channels is no longer optional. It's what customers expect. Companies are developing their vision for how they see personalized experiences adapting across the customer journey, and they are partnering with Adobe to make these visions a reality.

This session will showcase the steps HSBC took toward personalization maturity and the impressive results it's delivered.

Presented by:
- Sigi Bessesen, Head of Optimization, HSBC
- Drew Burns, Group Product Marketing Manager, Adobe

Single Page Applications (SPAs) have become part of everyday experience management conversation, yet managing them across marketing and IT teams have created barriers to agile delivery model.

Join us as we demystify why IT teams are using SPAs, trade-offs and impact on marketers' ability to contribute, key requirements to deliver experiences with agility for both marketing and IT orgs, and 5 best practices to help scale personalized experiences with SPAs or otherwise.

Presented by:
- Shelby Britton, Group Product Marketing Manager, Adobe
- Haresh Kumar, Director, Product Marketing, Adobe

Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

In this session, you will learn:
- Where Experience Businesses are investing resources to improve customer experiences.
- The returns they are realizing on those investments.
- Highlights of industry-specific priorities and results.

Presented by:
- Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
- Kari Woolf, Group Manager, Adobe
- Maxie Schmidt-Subramanian, Principal Analyst, Forrester