The Journey from User Acquisition to Advocacy

Presented by

Raghav Kumar, Head of Customer Marketing, Regional Marketing Lead - APAC, CleverTap

About this talk

Customer interactions and buying journeys are becoming increasingly complex. As a result, businesses looking to succeed need to determine how customers’ behavior and sentiment changes across different stages of the their lifecycle. In this session, we try to explore how businesses should optimize the customer experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates. Agenda: - Understand the user journey from acquisition to advocacy - How businesses benefit from optimizing experiences across each of these lifecycle stages - How focusing on retention can increase CLTV (Customer Lifetime Value) and also help you in building brand advocates

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (19)
Subscribers (1210)
CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.