Retention is the New Growth

Presented by

Raghav Kumar, Head of Customer Marketing & APAC Marketing Lead

About this talk

Did you know that a 5% improvement in customer retention rates can drive a 25 to 95% increase in profits? Building loyal relationships with your users and customers is the biggest driver to growth and increased profitability for digital consumer businesses today. The key is to align your user segmentation and omnichannel marketing automation activity to significantly improve retention metrics and driving sustainable growth. In this webinar, you can expect to learn all about retention as a growth driver the following points: - The current state of mobile apps - Understanding the leaky bucket problem - User retention metrics to focus on - The pillars of sustainable growth and retention - How leading businesses are successfully driving growth with user retention

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CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.