Product Experiences: A/B Testing for Better App Design

Presented by

Alexandra Moeser, Jay Magdani

About this talk

Every day, product managers make important decisions about feature design, pricing, user flow, messaging and countless other variables to build a customer-centric product. Product Experiences gives product teams the power to easily test ideas on controlled segments. A/B testing app UI and UX flows removes guesswork and provides actionable data to improve the app experience. In this webinar, learn how to: - Optimize app design to improve customer lifetime value and increase retention - Create effective goals and hypotheses with our proven best practices - Reduce cart abandonment and increase sign-ups - Save hours of developer time and make fewer App Store submissions

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CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.