Quantifying the impact of marketing campaigns on your business using Real Impact

Presented by

Hiral Jasani, Anand Prasad

About this talk

Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and to what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.

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CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.