Name: Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
Start: 2020-01-22T13:00:00Z
End: 2020-01-22T13:00:35.000Z
Location: BrightTALK
Rating: 0

CleverTap is an AI-powered SaaS platform that leverages omnichannel and mobile marketing technologies to help brands retain customers using real-time behavioral data and predictive modeling. Consumer brands around the world representing over 8,000 apps – including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek – trust CleverTap to help them deliver personalized user experiences, drive engagement, and grow customer lifetime value.

Key Learnings
- Build your 360-degree view of your customer lifecycle journey
- Create an omnichannel engagement strategy that’s cost-effective
- Reduce churn by engaging at the right moments

Reimagine Growth: Execute on your Customer Journey Strategy

Key Learnings
- Understand what your users are doing on your app once you’ve acquired them
- Use the Recency, Frequency, and Monetary (RFM) analysis framework for segmentation to convert loyal customers into influencers
- Apply cohort analysis, and intent-based segmentation to fuel growth

Reimagine Growth: Find your silver bullet with analytics and segmentation

Key learnings:
- Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
- Ignite user engagement with insider tips on making the most of your Google App Campaigns.

Reimagine Growth: Retention & Growth

Join our Growth Series Masterclass and discover how top leaders at Branch and CleverTap are reimagining acquisition, engagement, retention, customer experience, and new growth opportunities for the second half of 2021.
- New trends and data points around customer behavior in the first half of 2021
- The missing element in your marketing efforts — organic app growth
- Best practices for driving engagement and growth at every stage
- Personalizing the user experience in ways that fuel cross-promotion, improve CLTV, and build brand loyalty

Reimagine Growth - Customer Acquisition and Retention

When the customer journey can start or end at any time, on any channel or device - brands must provide a seamless experience at every touchpoint. That's what makes digital marketing so complex and why so many brands are embracing omnichannel marketing to attract and retain customers.

An omnichannel approach unifies campaigns and messaging across channels to deliver a complete, consistent user experience. It’s a strategy that’s proven to inspire long-term customer loyalty.

Join us for an insightful discussion with practitioners from the mobile engagement space who will talk about:
- Learn how to measure user acquisition with Branch
- Connect the dots between user acquisition and customer engagement
- Build contextual, omnichannel engagement campaigns with CleverTap

The Bridge Between User Acquisition and Engagement

COVID-19 transformed the way we live. As a result, people are using mobile apps and services more than ever before. As people stay indoors, global mobile game & education app downloads have increased dramatically, with unprecedented rates. But how can Gaming and EdTech app teams engage and retain these users? 

In this hands-on workshop, you’ll learn practical tips to help you win in these highly competitive industries. Discover best practices for driving engagement and growth at every stage — from wowing users at the very first launch to nurturing in-app transactions and even building effective win-back campaigns.

You’ll get practical tips on how to:
- Use live segmentation and custom journeys to increase in-app purchases, completion and fill rates, and user retention
- Identify at-risk users and keep them engaged with targeted campaigns
- Personalize the user experience in meaningful ways that fuel cross-promotion, improve CLV and build brand loyalty

Mobile Marketing Workshop Series: Gaming & EdTech Apps

Media consumption has gone from primetime to all-the-time. The viewer’s decision journey is divided into hundreds of micro-moments across devices and channels. In addition to the shift in consumer behavior,  teams owning growth and marketing for OTT apps also need to worry about subscriber growth, boosting engagement and improving retention.

Join us for this hands-on workshop to learn practical tips to help you win in this highly competitive space and discover industry best practices for driving engagement and growth at every stage — from wowing users at the very first launch to nurturing repeat viewers and even building effective win-back campaigns.

You’ll get practical tips on how to:
- Increase key metrics like session frequency and watch time
- Use personalized campaigns to drive conversions and sell subscriptions
- Improve long-term customer engagement and retention

Mobile Marketing Workshop Series: OTT & Media Apps

How can Fintech app teams crack the code to higher user engagement, transaction rates, and customer loyalty?

In this hands-on workshop, you’ll learn practical tips to help you win in this highly competitive space. Discover industry best practices for driving engagement and growth at every stage — from wowing users at the very first launch to nurturing repeat transactions and even building effective win-back campaigns.

You’ll get practical tips on how to:
- Use live segmentation and custom journeys to drive transactions and fuel product discovery
- Personalize campaigns in meaningful ways that improve the customer experience and build long-term loyalty
- Drive revenue by cross-selling categories and products customers are likely to use

Mobile Marketing Workshop Series: Fintech Apps

Did you know that according to CleverTap Industry Benchmarks for E-commerce Apps, 86% of users churn within just 4 weeks? 


How can E-commerce and FoodTech app teams crack the code to higher Customer Engagement, order values, and purchase frequency? Amidst such low retention rates, high customer acquisition costs and heightened competition, how do Ecommerce brands win?

In this hands-on workshop, you’ll learn practical tips to help you win in this highly competitive space. Discover industry best practices for driving engagement and growth at every stage — from wowing users at the very first launch to nurturing repeat purchases and even building effective win-back campaigns.

You’ll get practical tips on how to:
- Use live segmentation and custom journeys to drive conversions, reduce abandoned carts, and fuel product discovery
- Personalize campaigns in meaningful ways that improve the customer experience and build long-term loyalty
- Increase wallet share by cross-selling categories and products customers are likely to buy

Mobile Marketing Workshop Series: Ecommerce, FoodTech, Mobility Apps

The average app loses 71% of its users within just 3 months. For your app to succeed, you can’t let these stats be your reality. Successful mobile marketers know it’s not about acquiring users. It’s about convincing them to come back. That’s why user retention needs to be your #1 priority.

In this session, we'll teach you how to supercharge retention and turn your super fans into brand advocates by pairing real-time analytics with personalized engagement campaigns.

Key learnings:
- Using advanced analytics to uncover monetization opportunities
- Types of campaigns you should automate to drive engagement and save you time
- Lifecycle optimization to take you from activation to repeat purchase
- Tap into dormant and churned users for new monetization opportunities

Engagement, Retention and Monetization

During this time of the Evolving Normal, brands are navigating their businesses and consumer behavior differently… because they must. The rules and methodologies marketers have followed for decades are gone for one simple reason: they don’t apply to these times of uncertainty.

New Reality, New Rules: Marketers & Consumers

The global coronavirus pandemic has upended life as we know it — and the full impact on mobile brands is yet to be determined. Find out how startups and brands can deal with the uncertainty around this pandemic and how it will change the rules of engagement.

COVID-19, and the Changing Rules of Engagement

Email delivers the highest ROI of all marketing channels: $1 invested in email generates $40 in ROI.

However, with technology changing rapidly, the priorities of email marketers are evolving. In 2020, email marketers must be agile enough to keep up with the changing needs of the market.

What Email Marketers Need to Know in 2020

Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and to what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.

Quantifying the impact of marketing campaigns on your business using Real Impact

Every day, product managers make important decisions about feature design, pricing, user flow, messaging and countless other variables to build a customer-centric product.

Product Experiences gives product teams the power to easily test ideas on controlled segments. A/B testing app UI and UX flows removes guesswork and provides actionable data to improve the app experience.

In this webinar, learn how to:

- Optimize app design to improve customer lifetime value and increase retention
- Create effective goals and hypotheses with our proven best practices
- Reduce cart abandonment and increase sign-ups
- Save hours of developer time and make fewer App Store submissions

Product Experiences: A/B Testing for Better App Design

Customer interactions and buying journeys are becoming increasingly complex. As a result, businesses looking to succeed need to determine how customers’ behavior and sentiment changes across different stages of the their lifecycle.
In this session, we try to explore how businesses should optimize the customer experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.

Agenda:
- Understand the user journey from acquisition to advocacy
- How businesses benefit from optimizing experiences across each of these lifecycle stages
- How focusing on retention can increase CLTV (Customer Lifetime Value) and also help you in building brand advocates

The Journey from User Acquisition to Advocacy

Did you know that a 5% improvement in customer retention rates can drive a 25 to 95% increase in profits? Building loyal relationships with your users and customers is the biggest driver to growth and increased profitability for digital consumer businesses today.

The key is to align your user segmentation and omnichannel marketing automation activity to significantly improve retention metrics and driving sustainable growth.

In this webinar, you can expect to learn all about retention as a growth driver 

 the following points:
- The current state of mobile apps
- Understanding the leaky bucket problem
- User retention metrics to focus on
- The pillars of sustainable growth and retention
- How leading businesses are successfully driving growth with user retention

Retention is the New Growth

This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.

Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement

User Experience

User Behavior

Customer Engagement

Customer Advocacy

Retention

Mobile Apps

Mobile Advertising

Customer Experience

Growth Hacking

Mobile Analytics

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Join this new, vibrant community to learn and connect with top thought leaders, startups and banks who are disrupting the financial services industry. Keep up with the latest news and trends in Fintech and take part in lively debates on topical issues and challenges.

Fintech

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement

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